Google's Quality Raters' Guidelines: Marie Haynes #UtahDMC 2018
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On Friday, August 24th, Marie Haynes presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 Dr. Marie Haynes is someone who is completely obsessed with understanding how Google's algorithms work. Her growing company, Marie Haynes Consulting, works primarily to help websites perform better, especially after suffering a traffic drop. Marie regularly speaks at events like Pubcon and SMX." Session Description Core algorithm updates, and how to diagnose traffic drop issues that coincide with these updates.
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Google's Quality Raters' Guidelines: Marie Haynes #UtahDMC 2018
- 1. marie@mariehaynes.com @Marie_Haynes Google Algorithm Updates and their connection with E-A-T by Dr. Marie Haynes marie@mariehaynes.com
- 3. marie@mariehaynes.com @Marie_Haynes What are the Quality Raters’ Guidelines?
- 15. marie@mariehaynes.com @Marie_Haynes Affected August 1, 2018? Look at E-A-T!
- 16. marie@mariehaynes.com @Marie_Haynes E-A-T • Expertise • Authoritativeness • Trust
- 18. marie@mariehaynes.com @Marie_Haynes YMYL = Your Money or Your Life • Financial • Legal • Medical • eCommerce • More…
- 23. marie@mariehaynes.com @Marie_Haynes How do you improve E-A-T?
- 31. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Wikipedia
- 32. marie@mariehaynes.com @Marie_Haynes Improving E-A- T • Do awesome things – Get Press!
- 33. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Do awesome things – Get Press!
- 34. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Do awesome things – Get Press!
- 35. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Get mentions on authoritative sites
- 36. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Forum mentions
- 37. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Forum mentions
- 38. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Improve author E-A-T
- 39. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Improve author E-A-T
- 40. marie@mariehaynes.com @Marie_Haynes Improving E-A-T • Improve author E-A-T
- 42. marie@mariehaynes.com @Marie_Haynes Hit August 1? • Look at Trust
- 60. marie@mariehaynes.com @Marie_Haynes It’s getting really hard to SEO a site to the top.
- 61. marie@mariehaynes.com @Marie_Haynes People want to work with businesses they can trust.
- 62. marie@mariehaynes.com @Marie_Haynes • Be a recognized authority • Have experts as authors • Have a trustworthy business Quality Raters Guidelines checklist: mariehaynes.com/book
- 63. marie@mariehaynes.com @Marie_Haynes Google update newsletter: mariehaynes.com/newsletter Thank you!