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Las Bases del
Posicionamiento de
Contenidos

Antonio Villa
@YoCurador
Conocimiento

Medición

Planificación

Ejecución
Antonio Villa
@YoCurador

Las bases del posicionamiento de contenidos
Conocimiento
¿A quién voy a dar mis contenidos?

Antonio Villa
@YoCurador

Las bases del posicionamiento de contenidos
Las bases del posicionamiento de contenidos
Las bases del posicionamiento de contenidos
Planificación
¿Qué, cómo, cuándo y dónde voy a ofrecer mis contenidos?



¿Qué contenidos ofrecemos?



Antonio Villa
@YoCurador

Material
Formal

¿Cómo (formato), cuándo
y dónde los ofrecemos?

Las bases del posicionamiento de contenidos
Ejecución
¿Cómo posiciono mis contenidos?

Siendo:
Relevante
Original
Único
Útil
Interesante
Antonio Villa
@YoCurador

Las bases del posicionamiento de contenidos
Ejecución
Me parece estupendo. Pero ¿CÓMO posiciono mis contenidos?

SEM

SEO
o n-p a g e

off-page
Link building

Antonio Villa
@YoCurador

Las bases del posicionamiento de contenidos

Link baiting
Medición


Análisis de Resultados



Conclusiones relevantes

Modificaciones de targets / políticas de contenidos



Antonio Villa
@YoCurador

Las bases del posicionamiento de contenidos
¡Muchas Gracias!

www.walnuters.com

www.communitycurator.com

Antonio Villa
@YoCurador

Las bases del posicionamiento de contenidos

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"Las Bases del Posicionamiento de Contenidos" por Antonio Villa (@YoCurador)