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Subido porSustainly
PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
The document discusses how social media has evolved from Web 1.0 to Web 2.0, enabling broader participation in content creation and publishing. It emphasizes PepsiCo's digital engagement strategy, including efforts to transform insights through cross-departmental collaboration and tools to enhance conversations with consumers. Additionally, it highlights the importance of embracing innovation and integrating experiments into core operations to drive brand equity and engagement.
