The document discusses the limitations of traditional market research methods and argues for more ethnographic approaches that seek to understand consumers' unconscious motivations. It provides several quotes highlighting how people are not always rational actors and do not always know what they want. Better insights come from observing people in natural environments rather than direct questioning.
Experience Design and the Future of MarketingLynn Teo
The document discusses experience design and the future of marketing. It focuses on designing consumer journeys and experiences through different stages, like a freshman's emotional journey through college acceptance, roommate selection, shopping for dorm supplies, and campus orientation. The document proposes ideas like combining graduation registries and dorm lists, using mobile apps for inspiration, and fostering connections through social media to create collaborative experiences during this journey. Metrics and analytics are mentioned to measure engagement throughout the process.
This is not the time for Big Lazy BrandsHelge Tennø
What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?
Digital Advertising Before and After 2008Helge Tennø
The document outlines 10 steps or points, though no other context is provided about the content of these points. It appears to be a high-level list or set of instructions that includes at least 10 individual items, rules, or stages.
Firstimpression, Marketing, Brand and ParticipantsHelge Tennø
1. Creating a fast-loading, visually appealing website can help create a positive first impression and influence purchasing decisions.
2. Aesthetics and simplicity are important factors in creating good first impressions. Websites should have clean, pleasant designs with intuitive navigation.
3. Usability and aesthetics both impact first impressions, but aesthetics may have a stronger influence on perceived usability. An appealing visual design can improve a visitor's initial reaction.
As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.
The document discusses the limitations of traditional market research methods and argues for more ethnographic approaches that seek to understand consumers' unconscious motivations. It provides several quotes highlighting how people are not always rational actors and do not always know what they want. Better insights come from observing people in natural environments rather than direct questioning.
Experience Design and the Future of MarketingLynn Teo
The document discusses experience design and the future of marketing. It focuses on designing consumer journeys and experiences through different stages, like a freshman's emotional journey through college acceptance, roommate selection, shopping for dorm supplies, and campus orientation. The document proposes ideas like combining graduation registries and dorm lists, using mobile apps for inspiration, and fostering connections through social media to create collaborative experiences during this journey. Metrics and analytics are mentioned to measure engagement throughout the process.
This is not the time for Big Lazy BrandsHelge Tennø
What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?
Digital Advertising Before and After 2008Helge Tennø
The document outlines 10 steps or points, though no other context is provided about the content of these points. It appears to be a high-level list or set of instructions that includes at least 10 individual items, rules, or stages.
Firstimpression, Marketing, Brand and ParticipantsHelge Tennø
1. Creating a fast-loading, visually appealing website can help create a positive first impression and influence purchasing decisions.
2. Aesthetics and simplicity are important factors in creating good first impressions. Websites should have clean, pleasant designs with intuitive navigation.
3. Usability and aesthetics both impact first impressions, but aesthetics may have a stronger influence on perceived usability. An appealing visual design can improve a visitor's initial reaction.
As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
1) There is a gap between organizations' goals and what they invest to achieve those goals.
2) Experts can become stuck in their ways and lose ability to change their minds. Old models of data collection only serve the same perspectives.
3) Almost every organization is designed to eventually crash into a wall and fail to understand people due to focusing on outcomes, efficiency, and ratios over all else.
This document discusses how organizations can adapt to the 21st century by becoming more flexible, adaptable, and responsive. It notes that organizations need to take in the right kinds of data, experience, and information to evolve over time. Specifically, organizations should focus on learning, flexibility, and being configured for adaptability. The document also emphasizes that organizations must understand customer needs and problems in order to remain relevant as markets change. It argues that organizations often become stuck focusing on their existing business models and technologies and fail to see new opportunities.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
This document discusses growing complexity in organizations and the economy. It notes that every century, changes in consumption patterns create new demands that existing organizations struggle to meet. It argues we are in an age of mass individualization where services are personalized. People now organize in immediate, decentralized networks that react quickly to inputs like companies. Distributed capitalism relies on these complex networks. The document also discusses how organizations need to understand customers' circumstances rather than just measuring their own solutions. It advocates enabling frontline teams to self-organize and react instantly to changes, unleashing value. Successful organizations allow their stakeholders and talents to liberate them.
We Are Running Our Organizations on Old DataHelge Tennø
- Organizations are running on "old code" and relying on traditional practices that limit their ability to adapt and innovate. New types of data from technologies like AI, machine learning, IoT, and computer vision will require organizations to fundamentally rethink how they are structured and make decisions.
- To take advantage of new opportunities, organizations need to be reprogrammed and move away from static, echo-chamber thinking. They must challenge existing assumptions, processes, business models and consider outliers in order to solve new types of problems. This will require distributing decision making and a real-time approach not possible with current structures.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
The document discusses the need for responsive organizations that can adapt to changing 21st century challenges and external influences. It argues that organizations need to consider a wider variety of input data, including data they may not be aware of, in order to develop flexible models and make evidence-based decisions. As data volumes and processing power increase exponentially, organizations will need to be open to having their assumptions and mental models challenged and redefined by insights from new sources of big data, in order to effectively serve customers in real-time.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
The Customer OS - Why digital isn’t digital and customers hold the key to you...Helge Tennø
Helge Tennø discusses how digital technologies and changing customer needs are driving a "mutation" in capitalism.
1) Headlines about digital transformation lack context and explanation, while customers have changed more than the business organizations that must serve them.
2) New technologies enable new customer behaviors and goals that existing companies struggle to meet, representing a fundamental shift rather than just innovations.
3) As the environment changes from a "well-lit room" of predictability to a "dark room," companies must explore how technology enables new customer processes and values rather than just protecting old ones.
This short document appears to be a random string of numbers and letters that does not convey any clear meaning or information. It does not contain enough contextual details or a coherent message to summarize in 3 sentences or less.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Companies are designed to keep customers outHelge Tennø
Companies increasingly have to accommodate and work on the premise of the customer. Adding huge strain to the current model of management - designed to keep customers out.
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
The document discusses five gaps between companies and their customers as behaviors and expectations change. Customers are more knowledgeable and complete much of their purchase journey online before engaging companies directly. The competition can come from outside traditional categories. Companies often misunderstand what customers are truly paying for with a product or service. To adapt, companies need to change their tools to match how customers now shop, understand the "job" a customer wants done, and rethink what constitutes their product offering.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
1) There is a gap between organizations' goals and what they invest to achieve those goals.
2) Experts can become stuck in their ways and lose ability to change their minds. Old models of data collection only serve the same perspectives.
3) Almost every organization is designed to eventually crash into a wall and fail to understand people due to focusing on outcomes, efficiency, and ratios over all else.
This document discusses how organizations can adapt to the 21st century by becoming more flexible, adaptable, and responsive. It notes that organizations need to take in the right kinds of data, experience, and information to evolve over time. Specifically, organizations should focus on learning, flexibility, and being configured for adaptability. The document also emphasizes that organizations must understand customer needs and problems in order to remain relevant as markets change. It argues that organizations often become stuck focusing on their existing business models and technologies and fail to see new opportunities.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
This document discusses growing complexity in organizations and the economy. It notes that every century, changes in consumption patterns create new demands that existing organizations struggle to meet. It argues we are in an age of mass individualization where services are personalized. People now organize in immediate, decentralized networks that react quickly to inputs like companies. Distributed capitalism relies on these complex networks. The document also discusses how organizations need to understand customers' circumstances rather than just measuring their own solutions. It advocates enabling frontline teams to self-organize and react instantly to changes, unleashing value. Successful organizations allow their stakeholders and talents to liberate them.
We Are Running Our Organizations on Old DataHelge Tennø
- Organizations are running on "old code" and relying on traditional practices that limit their ability to adapt and innovate. New types of data from technologies like AI, machine learning, IoT, and computer vision will require organizations to fundamentally rethink how they are structured and make decisions.
- To take advantage of new opportunities, organizations need to be reprogrammed and move away from static, echo-chamber thinking. They must challenge existing assumptions, processes, business models and consider outliers in order to solve new types of problems. This will require distributing decision making and a real-time approach not possible with current structures.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
The document discusses the need for responsive organizations that can adapt to changing 21st century challenges and external influences. It argues that organizations need to consider a wider variety of input data, including data they may not be aware of, in order to develop flexible models and make evidence-based decisions. As data volumes and processing power increase exponentially, organizations will need to be open to having their assumptions and mental models challenged and redefined by insights from new sources of big data, in order to effectively serve customers in real-time.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
The Customer OS - Why digital isn’t digital and customers hold the key to you...Helge Tennø
Helge Tennø discusses how digital technologies and changing customer needs are driving a "mutation" in capitalism.
1) Headlines about digital transformation lack context and explanation, while customers have changed more than the business organizations that must serve them.
2) New technologies enable new customer behaviors and goals that existing companies struggle to meet, representing a fundamental shift rather than just innovations.
3) As the environment changes from a "well-lit room" of predictability to a "dark room," companies must explore how technology enables new customer processes and values rather than just protecting old ones.
This short document appears to be a random string of numbers and letters that does not convey any clear meaning or information. It does not contain enough contextual details or a coherent message to summarize in 3 sentences or less.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Companies are designed to keep customers outHelge Tennø
Companies increasingly have to accommodate and work on the premise of the customer. Adding huge strain to the current model of management - designed to keep customers out.
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
The document discusses five gaps between companies and their customers as behaviors and expectations change. Customers are more knowledgeable and complete much of their purchase journey online before engaging companies directly. The competition can come from outside traditional categories. Companies often misunderstand what customers are truly paying for with a product or service. To adapt, companies need to change their tools to match how customers now shop, understand the "job" a customer wants done, and rethink what constitutes their product offering.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.