Customer engagement

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Comparto esta presentación de John Merritt que es muy fácil de entender.

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On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers The step-by-step process of determining customer lifetime value seemed like a natural fit for SlideShare, so we decided to re-release the post in a presentation format. Check out What Is a Customer Worth to learn more about Customer Lifetime Value and to make better decisions about marketing and retention.

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