Carbondale Chamber of Commerce - The Company Culture of LInkedIN by Harness T...Harness Digital Marketing
The Company Culture of LinkedIN!
How can you and your employees/team maximize LinkedIN for your company/business? Make sure your company/business is using LinkedIN to its fullest potential. If done correctly you can create a company culture, increase revenue, and most importantly.......have fun.
If you have more questions contact Harness TechED | info@harnessteched.com | Twitter: @harnessteched
The document outlines a process for empowering a research team to find and circulate relevant digital links to keep the Nike digital team informed and inspired. The process involves recruiting a core team to research, archive, filter, circulate and analyze links on a daily/weekly basis. The links would be published on a tumblr blog and twitter account to provide visibility and inspiration for staying up-to-date on digital trends and best practices. The goal is to sustain best-in-class digital execution and strategy at Nike.
This is a final presentation I showcased in my General Assembly User Experience Design Course. It demonstrates my design process from conceptual to prototype using qualitative research to create a human-centered design approach.
Nike and NBA 2K12 have partnered to promote basketball and an active lifestyle. The presentation discusses how the NBA 2K12 video game authentically captures the details of basketball and allows users to customize their avatar with Nike products. It explores how connecting physical activity in real life to an avatar in the virtual game world can encourage exercise. The partnership aims to show how being in shape in real life translates to better performance in the virtual basketball game.
Nike celebrated the 28th birthday of the Nike Air Max shoe on March 26, 2015 with their #AirMaxDay social media campaign. They focused on Twitter and Instagram, encouraging fans to post pictures of their Air Max shoes using #AirMaxDay. The goal was to highlight the retro nature of the original shoe and newer versions. The campaign was a success, with over 200 million impressions and 200,000 posts using the hashtag, showing Nike how to effectively promote through social media by focusing on the platforms most used by their target demographic.
- 2014 was a record-breaking year for car sales in Canada, with 1.85 million vehicles sold, driven by new product offerings from many manufacturers.
- Top-selling manufacturers included Porsche (+34%), Nissan (+27%), and Land Rover (+22%) while Mini declined (-10%).
- Pickup trucks continued to dominate sales, led by the Ford F-Series, while SUV and CUV models are increasingly more popular than sedans.
- The strong economy and available financing helped fuel sales, but lower oil prices and a declining Canadian dollar may impact the market in 2015.
Carbondale Chamber of Commerce - The Company Culture of LInkedIN by Harness T...Harness Digital Marketing
The Company Culture of LinkedIN!
How can you and your employees/team maximize LinkedIN for your company/business? Make sure your company/business is using LinkedIN to its fullest potential. If done correctly you can create a company culture, increase revenue, and most importantly.......have fun.
If you have more questions contact Harness TechED | info@harnessteched.com | Twitter: @harnessteched
The document outlines a process for empowering a research team to find and circulate relevant digital links to keep the Nike digital team informed and inspired. The process involves recruiting a core team to research, archive, filter, circulate and analyze links on a daily/weekly basis. The links would be published on a tumblr blog and twitter account to provide visibility and inspiration for staying up-to-date on digital trends and best practices. The goal is to sustain best-in-class digital execution and strategy at Nike.
This is a final presentation I showcased in my General Assembly User Experience Design Course. It demonstrates my design process from conceptual to prototype using qualitative research to create a human-centered design approach.
Nike and NBA 2K12 have partnered to promote basketball and an active lifestyle. The presentation discusses how the NBA 2K12 video game authentically captures the details of basketball and allows users to customize their avatar with Nike products. It explores how connecting physical activity in real life to an avatar in the virtual game world can encourage exercise. The partnership aims to show how being in shape in real life translates to better performance in the virtual basketball game.
Nike celebrated the 28th birthday of the Nike Air Max shoe on March 26, 2015 with their #AirMaxDay social media campaign. They focused on Twitter and Instagram, encouraging fans to post pictures of their Air Max shoes using #AirMaxDay. The goal was to highlight the retro nature of the original shoe and newer versions. The campaign was a success, with over 200 million impressions and 200,000 posts using the hashtag, showing Nike how to effectively promote through social media by focusing on the platforms most used by their target demographic.
- 2014 was a record-breaking year for car sales in Canada, with 1.85 million vehicles sold, driven by new product offerings from many manufacturers.
- Top-selling manufacturers included Porsche (+34%), Nissan (+27%), and Land Rover (+22%) while Mini declined (-10%).
- Pickup trucks continued to dominate sales, led by the Ford F-Series, while SUV and CUV models are increasingly more popular than sedans.
- The strong economy and available financing helped fuel sales, but lower oil prices and a declining Canadian dollar may impact the market in 2015.
BMWstories online platform and BMW i China launchFelix Gao
BMW launched its new online storytelling platform and BMW i electric sub-brand in China. As part of the launch, BMW utilized major Chinese social media platforms to share stories that highlight BMW's innovation, aesthetics, and vision of joy. BMW also held various experiential events such as test drives and partnerships with companies to build awareness and excitement around the BMW i brand prior to its official launch. The national launch event for BMW i3, i8, and the new brand vision occurred on September 21st at the 2014 BMW Joy Night, which connected BMW's brand with thousands of customers, media, and employees through performances, displays, and video broadcasting.
Your China Digital Strategy: Got One? - Scott McDonaldSocial Media Camp
The document discusses China's digital strategy and censorship policies. It provides an overview of the Golden Shield Project and Great Firewall of China, which censor sensitive words and block certain websites. It then discusses strategies for marketing in China, including having a .cn domain, ICP license, hosting websites within China, optimizing for Baidu search, and using major Chinese social media platforms like Sina Weibo, WeChat, and Baidu instead of Google. Payment systems like Alipay and attracting Chinese tourists are also covered. Third-party agencies that can help with digital strategies in China without knowledge of Chinese are recommended.
The Nike Plus digital strategy aims to increase brand awareness, create a digital identity, and engage their audience of active people of all ages and athletes through social media platforms like Facebook, Twitter, and Instagram. Success will be measured using analytics tools, social media presence, and brand reputation. The monthly budget allocates funds across SEO, paid advertising, social media, mobile, content creation, and email marketing, totaling $3,200.
This document summarizes Nike's iconic "Just Do It" marketing campaign from 1988-1998. It discusses how the campaign helped increase Nike's market share in the US from 18% to 43% and global sales from $877 million to $9.2 billion over 10 years. The campaign tapped into the 1980s fitness craze and was effective in linking Nike shoes to celebrity athletes and portraying Nike as a trusted, durable brand.
The document provides statistics and insights about BMW's audience and online/social media presence in the US market. It finds that BMW targets a demographic of young, childless, educated, and high-income individuals. While BMW leads in some online metrics like search and YouTube, it lags behind competitors Audi and Mercedes-Benz in social media followers. The insights suggest BMW must differentiate emotionally from competitors through innovative campaigns as customers expect brands to be actively engaged online.
The BMW X3 is targeted towards consumers in the later stages of the family life cycle:
- Married with teenage children (Full Nest II): The X3 provides enough space and cargo capacity for an active family with older children, while still being a smaller SUV suitable for families with teenagers.
- Empty nest I (Older married couples, no children living with them, still working): As children move out, the X3 offers a versatile and luxurious vehicle that can be used for both family and personal needs.
- Empty nest II (Older married couples, no children living with them, retired): The X3 appeals to older consumers looking to downsize from a larger vehicle but still want the comfort, prestige and
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Nike air jordan - brand management presentationJames Corne
The Air Jordan brand began in 1985 when Michael Jordan signed with Nike over Adidas. Jordan's success on the basketball court translated into success for the Air Jordan brand. Over time, Nike continued marketing Air Jordans through iconic shoes and commercials featuring Jordan even after his retirement from the NBA in 2003. Today, the Air Jordan brand remains hugely popular with athletes and fans due to its strong cultural cachet and association with Jordan's legendary status in basketball.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
UX Design for Wearables: BMW i8 INNOVATION LIVE. for Google GlassVectorform
This document summarizes a presentation about using augmented reality on Google Glass to showcase features of the BMW i8. Vectorform, a design and technology firm, created an experience where users could walk around the BMW i8 and access information about its features by looking at specific points triggered in augmented reality on Google Glass. The experience aimed to allow users to explore the vehicle in an innovative way. It was displayed at several airports and BMW World in Germany.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
BMW conducted consumer research in the late 1990s that identified four segments of luxury car buyers with different mindsets and values. SIGMA research further predicted significant expansion in the luxury car market beyond traditional demographics. In response, BMW developed new models like the X5, Mini Cooper, and Rolls-Royce Phantom targeted at the upper liberals, modern mainstream, and post-moderns segments respectively. BMW faces opportunities in expanding markets but also threats from rising costs, the economic crisis, and increased competition.
This document analyzes BMW's e-marketing strategies. BMW invests heavily in its website, applications, and social media presence to conduct integrated online and offline marketing campaigns. Key aspects of BMW's online marketing include search engine optimization, online advertisements, an online magazine, and social media like Facebook and YouTube. Case studies show campaigns in Brisbane and Latin America increased sales and engagement. Past campaigns like "Story of Joy" and "BMW Films" were highly successful at increasing brand awareness, sales, and collecting customer data through an integrated online and offline approach. Overall, BMW's strategic use of e-marketing has helped it identify, acquire, satisfy and retain customers globally.
This is a basic Michael Jordan bibliography presentation. His background, his high school,college, and NBA accomplishments.There is also an embedded video of some of his highlights, they are pretty cool. And some photos of what MJ is today and what he represents.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
BMWstories online platform and BMW i China launchFelix Gao
BMW launched its new online storytelling platform and BMW i electric sub-brand in China. As part of the launch, BMW utilized major Chinese social media platforms to share stories that highlight BMW's innovation, aesthetics, and vision of joy. BMW also held various experiential events such as test drives and partnerships with companies to build awareness and excitement around the BMW i brand prior to its official launch. The national launch event for BMW i3, i8, and the new brand vision occurred on September 21st at the 2014 BMW Joy Night, which connected BMW's brand with thousands of customers, media, and employees through performances, displays, and video broadcasting.
Your China Digital Strategy: Got One? - Scott McDonaldSocial Media Camp
The document discusses China's digital strategy and censorship policies. It provides an overview of the Golden Shield Project and Great Firewall of China, which censor sensitive words and block certain websites. It then discusses strategies for marketing in China, including having a .cn domain, ICP license, hosting websites within China, optimizing for Baidu search, and using major Chinese social media platforms like Sina Weibo, WeChat, and Baidu instead of Google. Payment systems like Alipay and attracting Chinese tourists are also covered. Third-party agencies that can help with digital strategies in China without knowledge of Chinese are recommended.
The Nike Plus digital strategy aims to increase brand awareness, create a digital identity, and engage their audience of active people of all ages and athletes through social media platforms like Facebook, Twitter, and Instagram. Success will be measured using analytics tools, social media presence, and brand reputation. The monthly budget allocates funds across SEO, paid advertising, social media, mobile, content creation, and email marketing, totaling $3,200.
This document summarizes Nike's iconic "Just Do It" marketing campaign from 1988-1998. It discusses how the campaign helped increase Nike's market share in the US from 18% to 43% and global sales from $877 million to $9.2 billion over 10 years. The campaign tapped into the 1980s fitness craze and was effective in linking Nike shoes to celebrity athletes and portraying Nike as a trusted, durable brand.
The document provides statistics and insights about BMW's audience and online/social media presence in the US market. It finds that BMW targets a demographic of young, childless, educated, and high-income individuals. While BMW leads in some online metrics like search and YouTube, it lags behind competitors Audi and Mercedes-Benz in social media followers. The insights suggest BMW must differentiate emotionally from competitors through innovative campaigns as customers expect brands to be actively engaged online.
The BMW X3 is targeted towards consumers in the later stages of the family life cycle:
- Married with teenage children (Full Nest II): The X3 provides enough space and cargo capacity for an active family with older children, while still being a smaller SUV suitable for families with teenagers.
- Empty nest I (Older married couples, no children living with them, still working): As children move out, the X3 offers a versatile and luxurious vehicle that can be used for both family and personal needs.
- Empty nest II (Older married couples, no children living with them, retired): The X3 appeals to older consumers looking to downsize from a larger vehicle but still want the comfort, prestige and
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Nike air jordan - brand management presentationJames Corne
The Air Jordan brand began in 1985 when Michael Jordan signed with Nike over Adidas. Jordan's success on the basketball court translated into success for the Air Jordan brand. Over time, Nike continued marketing Air Jordans through iconic shoes and commercials featuring Jordan even after his retirement from the NBA in 2003. Today, the Air Jordan brand remains hugely popular with athletes and fans due to its strong cultural cachet and association with Jordan's legendary status in basketball.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
UX Design for Wearables: BMW i8 INNOVATION LIVE. for Google GlassVectorform
This document summarizes a presentation about using augmented reality on Google Glass to showcase features of the BMW i8. Vectorform, a design and technology firm, created an experience where users could walk around the BMW i8 and access information about its features by looking at specific points triggered in augmented reality on Google Glass. The experience aimed to allow users to explore the vehicle in an innovative way. It was displayed at several airports and BMW World in Germany.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
BMW conducted consumer research in the late 1990s that identified four segments of luxury car buyers with different mindsets and values. SIGMA research further predicted significant expansion in the luxury car market beyond traditional demographics. In response, BMW developed new models like the X5, Mini Cooper, and Rolls-Royce Phantom targeted at the upper liberals, modern mainstream, and post-moderns segments respectively. BMW faces opportunities in expanding markets but also threats from rising costs, the economic crisis, and increased competition.
This document analyzes BMW's e-marketing strategies. BMW invests heavily in its website, applications, and social media presence to conduct integrated online and offline marketing campaigns. Key aspects of BMW's online marketing include search engine optimization, online advertisements, an online magazine, and social media like Facebook and YouTube. Case studies show campaigns in Brisbane and Latin America increased sales and engagement. Past campaigns like "Story of Joy" and "BMW Films" were highly successful at increasing brand awareness, sales, and collecting customer data through an integrated online and offline approach. Overall, BMW's strategic use of e-marketing has helped it identify, acquire, satisfy and retain customers globally.
This is a basic Michael Jordan bibliography presentation. His background, his high school,college, and NBA accomplishments.There is also an embedded video of some of his highlights, they are pretty cool. And some photos of what MJ is today and what he represents.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets