Transmedia Storytelling

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Transmedia
Storytelling

Characteristics
Spreadability

Characteristics
Drillability

Characteristics
Continuity

Characteristics
Multiplicity

Characteristics
Immersion

Characteristics
Extractability

Characteristics
World Building

Characteristics
Seriality

Characteristics
Subjectivity

Characteristics
Performance

The Two Sides of the Transmedia Coin
CANON FANDOM
T S
OFFICIAL CONTE...

Transmedia Storytelling Production

The Prometheus Transmedia campaign started
with a false TED Talk set in 2023

Transmedia Storytelling Production
Movie

Comics ...

Transmedia Storytelling Production

Websites
UGC ...

Areas of Transmedia Production

Narrative

Execution Experience

Business
...

Narrative

A Transmedia version of Cinderella
could now be developed on TV,
Online Video, Music, Blogs, Soci...

Narrative - Questions
What do we want to narrate?
How are we going to narrate it?
What is its genre?
Who a...

Experience

Experience - Questions
What kind of Transmedia experience?
What kind of engagement? How will it
influence the story...

Audiences

Audiences

Prosumers

Sharers

“Passive” Users

Media Platforms

Media Platforms
TV
Cinema
Books
Comics
Webisodes/Mobisodes
Web S...

Media Platforms - Questions
What does offer every Media Platform?

What Media is adapting better to the
experi...

Business Models

Business Models

Paid

Freemium

Sponsorship

Crowdfunding

Simulation (1)
Paid Content
(Kindle, DVD, PPV/Download, Book
)

Free content distribution for
Audience building
(...

Simulation (2)
Attracting big occasional audiences
(Flashmobs, broadcasted and
sponsored)

Transforming the occasional
...

Simulation (3)
“Long form” content as project base
(Movie)

Consolidating fan base and nurture
the crowdsourcing (S...

The Transmedia Bible
A 3 folders
document is well
saved in ...

The Transmedia Bible

Premise
Expansion Theme

Genre ...

The Transmedia Bible

Treatment

Marketing Fuctional
& Business ...

Expansion / Compression Strategies

Addition
(spin offs – prequels – Omission (teasers –
sequels – new characters – recaps)
alternative endi...

UGC and Transmedia

Synchronization

UGC and Transmedia

Recaps

UGC and Transmedia

Parodies

UGC and Transmedia

Memes

UGC and Transmedia

Alternative Endings

UGC and Transmedia

False Previews & Openings

UGC and Transmedia

Mashups

Lost + Inception = Lostception

UGC and Transmedia

Adaptations

Transmedia
Storytelling

This deck has been created by
Gianluca Fiorelli for SEOmoz

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