Mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them.
So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers.
In 2013, We steered a digital campaign targeted towards the travel community to drive brand engagement for Lonely Planet India. The campaign was carried over in two phases and was hosted on a dedicated website which was properly integrated with the necessary social channels.
The idea behind the campaign was to take users on a virtual journey to destinations around Delhi, Mumbai and Bengaluru, giving them an insight into escape destinations across these cities. Participants were tested for their knowledge of travel to these destinations and shared their escape experience to win prizes like iPads, DSLR cameras and much more.
The Escape Express received over 4,000 registrations and more than 400 Escape Diaries. The Facebook community grew by 20,000 fans and the campaign was rated as being among the Top 25 Social Media Campaigns of 2013 by Social Samosa.
An interesting case study on how Iffort helped Groupon, formerly Crazeal come up with an innovative campaign titled 'Lolympics' to leverage the London Olympics 2012 fever.
Mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them.
So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers.
In 2013, We steered a digital campaign targeted towards the travel community to drive brand engagement for Lonely Planet India. The campaign was carried over in two phases and was hosted on a dedicated website which was properly integrated with the necessary social channels.
The idea behind the campaign was to take users on a virtual journey to destinations around Delhi, Mumbai and Bengaluru, giving them an insight into escape destinations across these cities. Participants were tested for their knowledge of travel to these destinations and shared their escape experience to win prizes like iPads, DSLR cameras and much more.
The Escape Express received over 4,000 registrations and more than 400 Escape Diaries. The Facebook community grew by 20,000 fans and the campaign was rated as being among the Top 25 Social Media Campaigns of 2013 by Social Samosa.
An interesting case study on how Iffort helped Groupon, formerly Crazeal come up with an innovative campaign titled 'Lolympics' to leverage the London Olympics 2012 fever.