IoTMeetupGuildford#1: IOT Smartcitizen.me - Tomas Dies (Fablab)MicheleNati
Smart Cities by Smart Citizens is an open source project that began in 2011 to empower citizens to monitor and understand their city's environment. The project allows citizens to deploy inexpensive sensors around the city to measure factors like temperature, humidity, light, and noise levels. The sensors transmit data to an open processing board to aggregate environmental readings. The goal is to promote open data, citizen engagement in shaping cities, and a collaborative understanding of city conditions through an affordable and hackable monitoring system.
Content Marketing for Rankings, Traffic and SalesEdmund Pelgen
This document provides guidance on an effective content marketing strategy. It discusses how creating quality content can help drive traffic, sales, and rankings. Content should aim to attract links, convince prospects, and build trust. Various types of content are recommended, including evergreen articles, skyscraper content, and industry surveys to attract links, as well as articles about costs, common problems, and answering customer questions to convert prospects. Video is presented as an effective medium for creating content quickly using a smartphone. Sample blog and video topics are provided. The overall strategy is to create helpful, solution-oriented content that prospects will want to engage with and share.
This document outlines the agenda for a WolfgangBrekkie event. It includes sections on Wolfgang news, reporting, search, display, native advertising, SEO, newsjacking, and a Q&A. There are several presentations and case studies summarized. Kate McCleery from Google discusses cross-device tracking and conversions. Ciaran and Brendan from Wolfgang Digital cover changes in Google search and search remarketing strategies. Rossa Butler from Littlewoods Ireland presents on their use of Dynamic Search Ads. The rise of native advertising and case studies are also discussed. Sustainable SEO strategies and content marketing are addressed.
Social Media for Small Business - Facebook and YouTubeNautic Studios
This document provides an overview of using Facebook for business purposes and best practices. It discusses that Facebook has over 750 million active users, groups allow mass messaging while pages are for businesses, and content should generate conversation. Basic tips include responding promptly, posting often, focusing on conversation, and monitoring metrics.
iEvolutions Web Based Collaborative Learning PlatformiEvolution
Sneak preview in to online Learning and collaborative portal of iEvolution community, specially designed for the participants of The Entire Secret course hosted by Ted McGrath
The document is lyrics to the song "Lean on Me" by Bill Withers. It discusses how everyone experiences pain and sorrow in life, but there is always tomorrow. The singer offers to be someone for the listener to lean on for support during difficult times, as someday they may need someone to lean on as well, and together as friends supporting each other they can overcome challenges.
IoTMeetupGuildford#1: IOT Smartcitizen.me - Tomas Dies (Fablab)MicheleNati
Smart Cities by Smart Citizens is an open source project that began in 2011 to empower citizens to monitor and understand their city's environment. The project allows citizens to deploy inexpensive sensors around the city to measure factors like temperature, humidity, light, and noise levels. The sensors transmit data to an open processing board to aggregate environmental readings. The goal is to promote open data, citizen engagement in shaping cities, and a collaborative understanding of city conditions through an affordable and hackable monitoring system.
Content Marketing for Rankings, Traffic and SalesEdmund Pelgen
This document provides guidance on an effective content marketing strategy. It discusses how creating quality content can help drive traffic, sales, and rankings. Content should aim to attract links, convince prospects, and build trust. Various types of content are recommended, including evergreen articles, skyscraper content, and industry surveys to attract links, as well as articles about costs, common problems, and answering customer questions to convert prospects. Video is presented as an effective medium for creating content quickly using a smartphone. Sample blog and video topics are provided. The overall strategy is to create helpful, solution-oriented content that prospects will want to engage with and share.
This document outlines the agenda for a WolfgangBrekkie event. It includes sections on Wolfgang news, reporting, search, display, native advertising, SEO, newsjacking, and a Q&A. There are several presentations and case studies summarized. Kate McCleery from Google discusses cross-device tracking and conversions. Ciaran and Brendan from Wolfgang Digital cover changes in Google search and search remarketing strategies. Rossa Butler from Littlewoods Ireland presents on their use of Dynamic Search Ads. The rise of native advertising and case studies are also discussed. Sustainable SEO strategies and content marketing are addressed.
Social Media for Small Business - Facebook and YouTubeNautic Studios
This document provides an overview of using Facebook for business purposes and best practices. It discusses that Facebook has over 750 million active users, groups allow mass messaging while pages are for businesses, and content should generate conversation. Basic tips include responding promptly, posting often, focusing on conversation, and monitoring metrics.
iEvolutions Web Based Collaborative Learning PlatformiEvolution
Sneak preview in to online Learning and collaborative portal of iEvolution community, specially designed for the participants of The Entire Secret course hosted by Ted McGrath
The document is lyrics to the song "Lean on Me" by Bill Withers. It discusses how everyone experiences pain and sorrow in life, but there is always tomorrow. The singer offers to be someone for the listener to lean on for support during difficult times, as someday they may need someone to lean on as well, and together as friends supporting each other they can overcome challenges.
Final millennial technology presentation mata copyJodi Mata
The document discusses the technology preferences and needs of Millennial university students born between 1982-2004. It notes that this generation has been immersed in technology from birth and owns devices like laptops and smartphones. While technology is an important part of their learning, Millennials' skills and preferences vary. The document examines concerns for educators around addressing the diverse technology needs of students in a cost-efficient way. It proposes a model for Millennials' technology adoption and suggests that exposure and access can influence adoption. Continued research on future students' preferences is also recommended.
O documento discute os desafios em medir o retorno de investimento (ROI) em mídias sociais, notando que há um "choque entre expectativas e estatísticas". É sugerido que as métricas tradicionais de exposição, interação e conteúdo, assim como novas métricas como favorabilidade e identificação de líderes de opinião, devem ser usadas juntas para melhor avaliar o ROI. A complexidade crescente requer simplicidade através de objetivos claramente definidos para a mensuração.
This document discusses digital marketing strategies for lawyers. It outlines that most households are now online and spend significant time on social networks and the internet. It then presents a "digital marketing pyramid" with the client/market at the base, followed by website, social media, and the marketing team itself at the top. It provides tips for using websites to establish expertise, engaging on social media, and concludes that law firms now need a comprehensive digital strategy to reach clients online.
Justin Goldsborough presented on moving from a marketing funnel approach to a customer journey approach using social media. He discussed how social media has evolved from early platforms like blogs and podcasts to today's emphasis on engaging with customers on their terms across different channels. Looking ahead, he outlined a new customer journey model incorporating pre-purchase, pre-delivery, and post-purchase phases. Goldsborough stressed that social media itself is just a tactic and companies must define goals, strategies, objectives and tactics to properly measure social media's impact on business objectives. He concluded by offering five actions marketers can take immediately to begin adopting this new approach.
The document proposes Roland Storm, a student of Strategic Product Design, as a candidate for a graduation project, highlighting his skills in analyzing customer trends, developing new product concepts, and translating strategic insights into innovative solutions that fit a company's brand and business model through qualitative research techniques and a design toolkit. Examples are given of past student projects for companies and inspiration is provided for potential project questions.
Raju Vegesna, Chairman of Sify Technologies, emphasizes the need for CIOs to transform into BIOs for the next generation of CIOs. He states that CIOs are no longer just the IT people and must expand their role beyond core IT functions. Vegesna believes CIOs should get more aggressive in assessing business processes and finding ways to improve throughput and align business with IT. This will allow CIOs to help businesses reduce costs and support changing business strategies.
4 Signs Your Agency is Underperforming - SlidesDemandWave
The document outlines signs of an underperforming digital marketing agency and characteristics of high performing agencies. It discusses four signs of an underperforming agency: a lack of steady growth over time, irregular reporting that lacks insights, providing more recommendations than solutions, and not measuring revenue from efforts. Five characteristics of high performing agencies are then presented: tailored reporting based on unique key performance indicators that trends positively, educating on best practices, proactively addressing industry changes, creating customized solutions, and developing integrated marketing strategies. The document concludes with recommendations for evaluating an agency's performance and calculating an agency's revenue opportunity.
This document discusses several important women in the Bible including Easter the Queen of Persia, Mary Magdalena, Mary and Martha, Mary the mother of Jesus, Miriam the sister of Moses, Ruth, and Rahab and their significance as figures of faith, courage, prayer, and witness.
Getting to the Heart - Charleston Conf 2011mthomas123
She conducted interviews with faculty to understand their research, teaching, and curriculum needs. This provided insights that were previously assumed. It improved communication and identified ways collections could better support student learning. The findings will be used to revise collection policies and resource allocations.
The document discusses Google's Penguin update which changed their search algorithm. This has caused rankings to fall for DiamondGeezer's site. The update targeted thin content, lack of updated pages, and an overreliance on the keyword in inbound links. The summary recommends DiamondGeezer improve page content by adding videos, images, guides and articles to build authority and make their pages the best resource on the web for their niche.
The document discusses trends in eBooks and digital reading. It notes that online media consumption and digital goods sales are increasing. eReaders and eBooks are becoming more popular, with eBook sales outpacing print in some cases. Enhanced eBooks are being developed that integrate additional multimedia. There are questions around how digital reading impacts cognition compared to print. The future may include more interactive eBooks with social networking, customized content, and links to other online resources and user contributions. Overall the document suggests the eBook industry and digital reading are undergoing significant changes.
The document welcomes the reader in multiple languages and provides information about Apple Company, including that it is headquartered in Cupertino, California, USA and has over 250 branches and more than 34,000 employees. It then gives brief descriptions of some Apple products released between 1998-2003 and their specifications, including the iMac, MacBook Pro, iPod nano, and iPod Touch. It also provides information on where to purchase the iPhone 3Gs in Canada through Fido, Rogers, or Apple stores, or online through their respective websites. It concludes by thanking the reader and asking if they have any other questions.
Christopher McKibben is a landscape architect and graphic designer based in Sedona, Arizona. He received a BSLA in Landscape Architecture from Purdue University in 2004. McKibben has over 15 years of experience working on residential, commercial, and public projects for firms in Arizona, Colorado, and Oregon. His portfolio includes work on Camp Soaring Eagle, One Boulder Plaza, Anthem Colorado, and Pronghorn golf communities. McKibben is proficient in AutoCAD, Photoshop, Sketchup, and other design software.
Final millennial technology presentation mata copyJodi Mata
The document discusses the technology preferences and needs of Millennial university students born between 1982-2004. It notes that this generation has been immersed in technology from birth and owns devices like laptops and smartphones. While technology is an important part of their learning, Millennials' skills and preferences vary. The document examines concerns for educators around addressing the diverse technology needs of students in a cost-efficient way. It proposes a model for Millennials' technology adoption and suggests that exposure and access can influence adoption. Continued research on future students' preferences is also recommended.
O documento discute os desafios em medir o retorno de investimento (ROI) em mídias sociais, notando que há um "choque entre expectativas e estatísticas". É sugerido que as métricas tradicionais de exposição, interação e conteúdo, assim como novas métricas como favorabilidade e identificação de líderes de opinião, devem ser usadas juntas para melhor avaliar o ROI. A complexidade crescente requer simplicidade através de objetivos claramente definidos para a mensuração.
This document discusses digital marketing strategies for lawyers. It outlines that most households are now online and spend significant time on social networks and the internet. It then presents a "digital marketing pyramid" with the client/market at the base, followed by website, social media, and the marketing team itself at the top. It provides tips for using websites to establish expertise, engaging on social media, and concludes that law firms now need a comprehensive digital strategy to reach clients online.
Justin Goldsborough presented on moving from a marketing funnel approach to a customer journey approach using social media. He discussed how social media has evolved from early platforms like blogs and podcasts to today's emphasis on engaging with customers on their terms across different channels. Looking ahead, he outlined a new customer journey model incorporating pre-purchase, pre-delivery, and post-purchase phases. Goldsborough stressed that social media itself is just a tactic and companies must define goals, strategies, objectives and tactics to properly measure social media's impact on business objectives. He concluded by offering five actions marketers can take immediately to begin adopting this new approach.
The document proposes Roland Storm, a student of Strategic Product Design, as a candidate for a graduation project, highlighting his skills in analyzing customer trends, developing new product concepts, and translating strategic insights into innovative solutions that fit a company's brand and business model through qualitative research techniques and a design toolkit. Examples are given of past student projects for companies and inspiration is provided for potential project questions.
Raju Vegesna, Chairman of Sify Technologies, emphasizes the need for CIOs to transform into BIOs for the next generation of CIOs. He states that CIOs are no longer just the IT people and must expand their role beyond core IT functions. Vegesna believes CIOs should get more aggressive in assessing business processes and finding ways to improve throughput and align business with IT. This will allow CIOs to help businesses reduce costs and support changing business strategies.
4 Signs Your Agency is Underperforming - SlidesDemandWave
The document outlines signs of an underperforming digital marketing agency and characteristics of high performing agencies. It discusses four signs of an underperforming agency: a lack of steady growth over time, irregular reporting that lacks insights, providing more recommendations than solutions, and not measuring revenue from efforts. Five characteristics of high performing agencies are then presented: tailored reporting based on unique key performance indicators that trends positively, educating on best practices, proactively addressing industry changes, creating customized solutions, and developing integrated marketing strategies. The document concludes with recommendations for evaluating an agency's performance and calculating an agency's revenue opportunity.
This document discusses several important women in the Bible including Easter the Queen of Persia, Mary Magdalena, Mary and Martha, Mary the mother of Jesus, Miriam the sister of Moses, Ruth, and Rahab and their significance as figures of faith, courage, prayer, and witness.
Getting to the Heart - Charleston Conf 2011mthomas123
She conducted interviews with faculty to understand their research, teaching, and curriculum needs. This provided insights that were previously assumed. It improved communication and identified ways collections could better support student learning. The findings will be used to revise collection policies and resource allocations.
The document discusses Google's Penguin update which changed their search algorithm. This has caused rankings to fall for DiamondGeezer's site. The update targeted thin content, lack of updated pages, and an overreliance on the keyword in inbound links. The summary recommends DiamondGeezer improve page content by adding videos, images, guides and articles to build authority and make their pages the best resource on the web for their niche.
The document discusses trends in eBooks and digital reading. It notes that online media consumption and digital goods sales are increasing. eReaders and eBooks are becoming more popular, with eBook sales outpacing print in some cases. Enhanced eBooks are being developed that integrate additional multimedia. There are questions around how digital reading impacts cognition compared to print. The future may include more interactive eBooks with social networking, customized content, and links to other online resources and user contributions. Overall the document suggests the eBook industry and digital reading are undergoing significant changes.
The document welcomes the reader in multiple languages and provides information about Apple Company, including that it is headquartered in Cupertino, California, USA and has over 250 branches and more than 34,000 employees. It then gives brief descriptions of some Apple products released between 1998-2003 and their specifications, including the iMac, MacBook Pro, iPod nano, and iPod Touch. It also provides information on where to purchase the iPhone 3Gs in Canada through Fido, Rogers, or Apple stores, or online through their respective websites. It concludes by thanking the reader and asking if they have any other questions.
Christopher McKibben is a landscape architect and graphic designer based in Sedona, Arizona. He received a BSLA in Landscape Architecture from Purdue University in 2004. McKibben has over 15 years of experience working on residential, commercial, and public projects for firms in Arizona, Colorado, and Oregon. His portfolio includes work on Camp Soaring Eagle, One Boulder Plaza, Anthem Colorado, and Pronghorn golf communities. McKibben is proficient in AutoCAD, Photoshop, Sketchup, and other design software.