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Mahesh Sherkhane, profile picture
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This document contains a SWOT analysis, PEST analysis, balanced scorecard, and value chain analysis for Mahesh Sherkhan. The SWOT analysis identifies strengths such as high technology database and opportunities like new market segments, while weaknesses include lack of marketing experience and threats such as price wars. The PEST analysis examines political, economic, social and technological factors. The balanced scorecard outlines financial, customer, internal process, and innovation goals. Finally, the value chain analysis describes how operations, logistics, and marketing add value.

Empresariales◦Tecnología◦
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MAHESH SHERKHANE
SWOT ANALYSIS STRENGH WEAKNESS  High technology for Database  Lack of marketing experience  Very bright future because of the demand of online presence  Lack of Brand awareness  Lack of financial suppliers.  High quality products and good services.
SWOT ANALYSIS OPPORTUNITY THREAT  Development Market.   Moving into new attractive market segments for graphic members. Price War between the competitors.  Build relationship with suppliers and customers  Political, legislative and regulatory change in different countries.  New technology changes.  Provide more security and effective database environment.
PORTER’S FIVE FORCE MODEL
PORTER’S FIVE FORCE MODEL
PEST ANALYSIS SOCIAL TECHNOLOGICAL  Income distribution  Industry focus on technological effort  Demographics, Population growth rates, Age distribution  New inventions and development  Labor / social mobility  Rate of technology transfer  Lifestyle changes
PEST ANALYSIS POLITICAL Unemployment policy Taxation      Interest rates & monetary policies ECONOMIC Exchange rates  Inflation rates Consumer protection  Employment laws  Competition regulation
BALANCE SCORECARD
BALANCE SCORECARD FINANCIAL PERSPECTIVE  Increase shareholders wealth  Sales target 1200cr  Customer Satisfaction  After Sale services to retain customer  Market Penetration Increase Profit Margin  CUSTOMER PERSPECTIVE (20013-14)
BALANCE SCORECARD INTERNAL OPERATION PERSPECTIVE   Reduce Number of defects, amount of rework, number of returns. Increase machine efficiency. INNOVATION AND LEARNING PERSPECTIVE  Increase R & D output success rate.  Employee turnover, number of complaints.  Employee satisfaction and retention.
VALUE ADDITION IN VALUE CHAIN  Operations Management Tesco has been praised by a number of supply chain management critics for its effective use of IT systems that facilitate the company’s low cost leadership strategy  Outbound Logistics Tesco holds leadership position in online and offline food retail segments, which is due to its efficient and effective outbound logistics.
VALUE ADDITION IN VALUE CHAIN  Marketing and Sales Loyalty programs are being introduced through information technology advances which dissuade the customers from switching over to their competitors
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