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This document discusses influences on pricing decisions for products and services. It identifies key objectives, costs, marketing mix factors, internal and external stakeholders that influence pricing. Objectives include profit maximization and market share. Costs like fixed and variable must be considered. The marketing mix and brand positioning also affect price. Internally, different departments have different pricing priorities. Externally, customers, competitors, distributors, regulations are pricing factors. The document also discusses challenges in pricing financial services and different pricing strategies like explicit, implicit, spread, fixed fee, transaction charges, and two-part tariffs.

Citron Wind

Clifton M. Hasegawa & Associates, LLC

Citron Wind develops small wind turbine initiatives in Hawaii to harness clean wind energy. Their wind turbines are engineered as complete systems with optimized components for maximum efficiency at the lowest cost. Their turbines can provide power for utility-scale solar plants, homes, and commercial and industrial applications to lower energy costs and support Hawaii's transition to renewable energy independence through sustainable wind and solar resources.

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Costco Wholesale Corporation is a wholesale retailer headquartered in Washington. The document analyzes Costco's 2012 fiscal year financial statements and performance. It finds that Costco has a strong balance sheet with over $13 billion in total assets, including $7 billion in inventory and $3.5 billion in cash. Costco has stable profitability with a gross profit margin around 13% and net income of $1.7 billion in 2012. The document concludes that Costco has effective internal controls and generates sufficient cash flow to fund operations and expansion.

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This document provides notes on marketing strategy concepts from chapters 8-11 of a marketing textbook. It summarizes key points about innovation and new product development, brand management, value chain strategy, distribution channels, and pricing strategy. For each topic, it outlines important terminology and models to understand and highlights how these concepts relate to a marketing simulation.

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