PepsiCo Inc. is analyzed in this document. It provides a business description of PepsiCo and its segments. An economic analysis discusses improving US GDP growth and a low interest rate environment. The beverage and snack industries are overviewed, noting changing consumer tastes towards healthier options. PepsiCo has opportunities in emerging markets and product innovation. Financial analyses include valuation models estimating PepsiCo's fair price at $109.90, implying 9.5% upside. Strengths include brand recognition and diversification, while weaknesses are consumer tastes shifting away from sugary drinks.