This document summarizes best practices for marketing, sales, and customer relationships. It discusses aligning business and marketing goals, resources, and activities. Key aspects include understanding customers through data on recency, frequency, volume, and profit of purchases. Retaining top customers is emphasized through rewards, recognition, and loyalty programs. Referrals are identified as a major source of new business. The presentation recommends gaining customer advocates or "apostles" by delivering exceptional value and solutions.
This document discusses ways for businesses to engage with their local community and generate referrals. It recommends volunteering time with local organizations, serving on boards, fundraising for community issues and special projects, and getting involved with local politics. The document also suggests joining networking groups like BNI, Vistage, chambers of commerce, and shared workspaces to build connections. Finally, it stresses the importance of referrals and provides tips on managing contacts and pipelines.
The document discusses strategies for achieving diversity and inclusion in the workplace. It provides statistics showing the growing diversity of the US population and workforce. It then discusses challenges such as unequal pay for women and lack of diversity in management. The document recommends developing a diversity action plan that includes getting management commitment, conducting an assessment, setting hiring goals, and specific actions to increase diversity like expanding recruiting efforts and training. The goal is to leverage diversity to gain competitive advantages like appealing to customers and innovating.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
This document provides an overview of a marketing communications course taught by Professor Ethan Chazin. It includes an agenda for the first week which focuses on introductions and a review of the syllabus. Background information is provided on the professor and his areas of expertise. Various marketing topics that will be covered in the course are briefly outlined such as consumer behavior, social media adoption, strategic market management, and the objectives and role of marketing communications.
The document provides guidance on developing an effective personal marketing plan and pitch. It advises crafting a pitch that answers who you are, what you do, and what you are looking for. Additionally, it recommends defining your unique value proposition using a personal mission statement, positioning statement, and proposition statement. The document also outlines developing a marketing plan that includes target industries, companies, and an ideal job. Finally, it discusses self-promotion techniques like public speaking, blogging, and networking strategically.
La congregación de San José realizará una venta de empanadas el 25 de mayo con el objetivo de recaudar fondos para obras benéficas. Se ofrecerán docenas de empanadas de pollo a 100 pesos por docena en la dirección Pje Mercedes Nouges 270 en San José.
This document summarizes best practices for marketing, sales, and customer relationships. It discusses aligning business and marketing goals, resources, and activities. Key aspects include understanding customers through data on recency, frequency, volume, and profit of purchases. Retaining top customers is emphasized through rewards, recognition, and loyalty programs. Referrals are identified as a major source of new business. The presentation recommends gaining customer advocates or "apostles" by delivering exceptional value and solutions.
This document discusses ways for businesses to engage with their local community and generate referrals. It recommends volunteering time with local organizations, serving on boards, fundraising for community issues and special projects, and getting involved with local politics. The document also suggests joining networking groups like BNI, Vistage, chambers of commerce, and shared workspaces to build connections. Finally, it stresses the importance of referrals and provides tips on managing contacts and pipelines.
The document discusses strategies for achieving diversity and inclusion in the workplace. It provides statistics showing the growing diversity of the US population and workforce. It then discusses challenges such as unequal pay for women and lack of diversity in management. The document recommends developing a diversity action plan that includes getting management commitment, conducting an assessment, setting hiring goals, and specific actions to increase diversity like expanding recruiting efforts and training. The goal is to leverage diversity to gain competitive advantages like appealing to customers and innovating.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
This document provides an overview of a marketing communications course taught by Professor Ethan Chazin. It includes an agenda for the first week which focuses on introductions and a review of the syllabus. Background information is provided on the professor and his areas of expertise. Various marketing topics that will be covered in the course are briefly outlined such as consumer behavior, social media adoption, strategic market management, and the objectives and role of marketing communications.
The document provides guidance on developing an effective personal marketing plan and pitch. It advises crafting a pitch that answers who you are, what you do, and what you are looking for. Additionally, it recommends defining your unique value proposition using a personal mission statement, positioning statement, and proposition statement. The document also outlines developing a marketing plan that includes target industries, companies, and an ideal job. Finally, it discusses self-promotion techniques like public speaking, blogging, and networking strategically.
La congregación de San José realizará una venta de empanadas el 25 de mayo con el objetivo de recaudar fondos para obras benéficas. Se ofrecerán docenas de empanadas de pollo a 100 pesos por docena en la dirección Pje Mercedes Nouges 270 en San José.
La segunda conferencia para parejas tratará sobre cómo tener buenas discusiones y comunicación en la pareja basada en principios bíblicos. Se llevará a cabo el 25 de febrero a las 19:00 horas en Pje Mercedes Nouges 270, San José, e invitan los pastores Joel y Cristina Palacios.
El domingo 6 de noviembre a las 20 horas, el querido pastor Alfredo Palma ministrará en la Comunidad CRF ubicada en el Pje Mercedes Nouges 270 en San José. Se espera que sea una noche de bendición.
Las malas conversaciones corrompen las buenas costumbres. La Biblia advierte en 1 Corintios 15:33 que las malas conversaciones pueden corromper las buenas costumbres de una persona y alentar un comportamiento inapropiado.
La segunda conferencia para parejas tratará sobre cómo tener buenas discusiones y comunicación en la pareja basada en principios bíblicos. Se llevará a cabo el 25 de febrero a las 19:00 horas en Pje Mercedes Nouges 270, San José, e invitan los pastores Joel y Cristina Palacios.
El domingo 6 de noviembre a las 20 horas, el querido pastor Alfredo Palma ministrará en la Comunidad CRF ubicada en el Pje Mercedes Nouges 270 en San José. Se espera que sea una noche de bendición.
Las malas conversaciones corrompen las buenas costumbres. La Biblia advierte en 1 Corintios 15:33 que las malas conversaciones pueden corromper las buenas costumbres de una persona y alentar un comportamiento inapropiado.