A History of Personality Psychology (Part 1)MotiveMetrics
The history of personality psychology dates as far back as Ancient Greece. Indeed, philosophers since the 4th Century BCE have been trying to define exactly what it is that makes us us. Want to know more? Check out this blog post for a further explanation, http://hub.am/148ETuU.
What makes shoppers buy on impulse? Marketers often use this knowledge to promote impulse buying in the hopes of increasing their bottom line. But while impulse buying does indeed mean more product bought, it can also lead consumers to harbor negative post-shopping feelings about the producer and retailer.
Why Personal Values are the Key to a Great Marketing CampaignMotiveMetrics
In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.
With an understanding of the various value constructs (e.g., Hedonism, Power, Benevolence), marketers can implement their predictive power in a variety of applications.
Want to learn more about how you can use values in your marketing campaign? Contact edyess@tiptaplab.com!
A History of Personality Psychology (Part 1)MotiveMetrics
The history of personality psychology dates as far back as Ancient Greece. Indeed, philosophers since the 4th Century BCE have been trying to define exactly what it is that makes us us. Want to know more? Check out this blog post for a further explanation, http://hub.am/148ETuU.
What makes shoppers buy on impulse? Marketers often use this knowledge to promote impulse buying in the hopes of increasing their bottom line. But while impulse buying does indeed mean more product bought, it can also lead consumers to harbor negative post-shopping feelings about the producer and retailer.
Why Personal Values are the Key to a Great Marketing CampaignMotiveMetrics
In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.
With an understanding of the various value constructs (e.g., Hedonism, Power, Benevolence), marketers can implement their predictive power in a variety of applications.
Want to learn more about how you can use values in your marketing campaign? Contact edyess@tiptaplab.com!