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PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 
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The 10 Most Interesting Slides 
from the Pitch Deck that 
Helped Us Raise $9 Million
THE ANALOG TO DIGITAL TRANSFORMATION 
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THE PROBLEM 
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TOP 5 BIGGEST ISSUES 
caused by paper-based 
processes* 
1. Time spent re-keying data, 
searching 
for paper copies and filing 
2. Storage volume and costs 
3. Inability to monitor workflow 
progress 
4. Lost paperwork 
5. Compliance and audit issues 
*(Association for Information and Image Management, June 2013)
CANVAS REVOLUTIONIZES HOW WORK IS DONE 
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Globally… One of the 8 Most Disruptive 
Mobile Technologies For Business 
— Disruptathon 
“ 
4
OPPORTUNITY: A WORLD OF PAPER 
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$25-$35 Billion* 
•Amount U.S. businesses alone spend per 
year on filing, storing and retrieving paper 
documents 
*Gartner research 
5 
Addressable Market 
•Any business that collects information 
•All shapes and sizes 
•Transcends verticals and geography
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HOW CANVAS WORKS 
FAST: 
Build an app with 
our App Builder 
FASTER: 
Find an app in our 
Application Store 
(15+ apps for 30+ 
verticals) 
FASTEST: 
Send us your form! First 
form to app conversion is 
free! Canvas is ridding the world of 
paperwork and replacing it with 
mobile apps 
— Dow Jones VentureWire 
“
Redacted Redacted 
Household Appliances/General 
Retail 
HAFSCO recoups $10,000 per month from 
lost work orders 
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General Manufacturing: 
Demmer improves work processes 
and saves $1 million+ annually 
Plumbing 
The Plumbing Doctor saves $40,000 
on admin costs 
Agriculture, Forestry & 
Fishing 
Redacted saves $20k+ per month 
on audits and inspections 
WHY BUSINESSES LOVE CANVAS 
General Retail, Sales & 
Wholesale Distribution 
Redacted uses Canvas for all in-store 
inspections in North 
America. 70k inspections per 
month 
Sales and Service 
Automation: 
400+ salespeople using Canvas for 
trainings and qualifying prospects 
for improved communications and 
real-time access to data 
Hospitality: 
Uses Canvas for surveying 
attendees at games and capturing 
fan info for promotions 
Beverage: 
“Our own team was blown away 
how fast we deployed such new 
technology and Canvas is the 
reason.” 
Education: 
Imported 20k+ items teachers need 
to order for class.14 apps, 118 
users 
Healthcare: 
Use 60+ apps to record treatments 
and improve patient care. Has 
saved over $100k in paper and 
time/productivity costs 
Residential Inspections: 
Large inspection company in the 
US, using Canvas for residential 
and commercial inspections and 
providing custom output to 
customers 
Redacted 
Redacted 
Redacted
COMPETITIVE LANDSCAPE & CANVAS ADVANTAGE 
Focused on the what/tactical Focused on THE 
Logos Redacted 
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WHY 
5 Leading Companies Focused 
on the Business of Mobility 
— Capital Business 
“ 
Vertical software 
Forms software 
8 
App development platforms/middleware 
Rapid ROI at fraction of the cost 
Fully flexible, thousands of horizontal and 
vertical applications 
Not just forms, but business processes. 
Content for every industry. 
Logos Redacted 
Logos Redacted
RAPID GROWTH & MARKET PENETRATION 
1,400,000 
1,200,000 
1,000,000 
800,000 
600,000 
400,000 
200,000 
WebVisits 
60,000 
50,000 
40,000 
30,000 
20,000 
10,000 
PaidSubscribers 
6,000,000 
5,000,000 
4,000,000 
3,000,000 
2,000,000 
1,000,000 
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Actual numbers redacted 
Total CanvasSubmissions 
Revenue 
Their Growth is a Start-Up’s Dream 
— Tech BisNow “ 9 
- 
2009 2010 2011 2012 2013 2014* 
- 
2009 2010 2011 2012 2013 2014* 
- 
2009 2010 2011 2012 2013 2014* 
3,500,000 
3,000,000 
2,500,000 
2,000,000 
1,500,000 
1,000,000 
500,000 
- 
2009 2010 2011 2012 2013 2014*
KEY SaaS METRICS 
60 50 
40 
30 
20 
10 
0 
Jan 
GMPP(Months) 
Feb 
Mar 
Apr 
May 
Jun 
July 
Aug 
Sep 
Oct 
Nov 
Dec 
Jan 
Feb 
Mar 
April 
May 
June 
July 
August 
MonthlyARPA 
Actual numbers and return on CAC over time redacted 
$120.00 
$100.00 
$80.00 
$60.00 
$40.00 
$20.00 
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September 
•“For rCAC benchmarks we like to see a return of at least 2.5x, with 3x or 
more preferred.” 
$0.00 
Jan 
Feb 
Mar 
Apr 
May 
Jun 
July 
Aug 
Sep 
Oct 
Nov 
Dec 
Jan 
Feb 
Mar 
April 
May 
June 
July 
August
PAID ACCOUNTS BY INDUSTRY - OVERALL 
3% 2% 
3% 
3% 
5% 
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25% 
19% 
12% 
8% 
5% 
5% 
3% 
2% 
2% 2% 1% 
Industries redacted 
Construc on & Contractors 
Service Industry 
Professional Services 
Healthcare & Life Sciences 
Manufacturing 
Retail & Wholesale Distribu on 
Transporta on & Logis cs 
Hospitality 
Telco, Cable & Media 
U li es & Energy 
Oil, Gas, Mining & Chemicals 
Finance, Insurance & Real Estate 
Government and NGO 
Public Safety 
Agriculture, Forestry & Fishing 
Educa on