This document discusses financial independence and the role of superannuation in achieving it. It defines financial independence as having investment earnings that exceed monthly living expenses, allowing one to live off investments without working. It identifies consistently saving 10% of income and never spending investment principal as keys. Superannuation is described as a retirement savings scheme where employers contribute and earnings are taxed concessionally. While superannuation offers benefits like tax breaks and forced savings, its rules can be confusing and funds vary in fees and returns.
This document provides an introduction to investment management. It defines real and financial assets, and describes the taxonomy of financial assets including fixed-income securities, equity, and derivative securities. It discusses how financial markets allow for consumption timing, allocation of risk, and separation of ownership and management. The investment process includes asset allocation and security selection. Markets are competitive, following the risk-return tradeoff and efficient market hypothesis. The major players in financial markets are firms, households, and governments, connected by financial intermediaries. Recent trends impacting investments are globalization, securitization, financial engineering, and information technology.
Enterprise Technology Buying Trends in 2010SalesQuest
When selling an enterprise technology solution, you must communicate how your solution is going to help the customer solve a problem or an opportunity. These technology trends were identified using current business drivers within the company and what they’re saying they need to fix or expand in 2010. These are areas will not only be important next year, but over the course of the next few years, and they will have a profound impact on how businesses operate and where they spend their IT budgets.
Philani Mdingi is applying for the Marketing Practitioner SA designation. He has the required qualifications including a sales management diploma, marketing qualification, and copywriting certificate. He also has work experience in areas like project management, copywriting, online marketing, and social media marketing. Mdingi brings a wealth of online marketing experience to the role and can demonstrate a proven track record of client retention and innovative marketing campaigns.
Спикер: Игорь Рождественский - Руководитель отдела маркетинга передовых технологий ИППТ СПБПУ / CEO в Martal SPb
Ключевые тезисы:
1. Как научиться извлекать уроки из поражений и ошибок?
2. Чем успешные люди отличаются от неуспешных?
3. Принципы серендипности или как сделать “случайное” открытие?
4. Пивот или полицейский разворот? (как изменить неудачно складывающиеся обстоятельства)
This document discusses financial independence and the role of superannuation in achieving it. It defines financial independence as having investment earnings that exceed monthly living expenses, allowing one to live off investments without working. It identifies consistently saving 10% of income and never spending investment principal as keys. Superannuation is described as a retirement savings scheme where employers contribute and earnings are taxed concessionally. While superannuation offers benefits like tax breaks and forced savings, its rules can be confusing and funds vary in fees and returns.
This document provides an introduction to investment management. It defines real and financial assets, and describes the taxonomy of financial assets including fixed-income securities, equity, and derivative securities. It discusses how financial markets allow for consumption timing, allocation of risk, and separation of ownership and management. The investment process includes asset allocation and security selection. Markets are competitive, following the risk-return tradeoff and efficient market hypothesis. The major players in financial markets are firms, households, and governments, connected by financial intermediaries. Recent trends impacting investments are globalization, securitization, financial engineering, and information technology.
Enterprise Technology Buying Trends in 2010SalesQuest
When selling an enterprise technology solution, you must communicate how your solution is going to help the customer solve a problem or an opportunity. These technology trends were identified using current business drivers within the company and what they’re saying they need to fix or expand in 2010. These are areas will not only be important next year, but over the course of the next few years, and they will have a profound impact on how businesses operate and where they spend their IT budgets.
Philani Mdingi is applying for the Marketing Practitioner SA designation. He has the required qualifications including a sales management diploma, marketing qualification, and copywriting certificate. He also has work experience in areas like project management, copywriting, online marketing, and social media marketing. Mdingi brings a wealth of online marketing experience to the role and can demonstrate a proven track record of client retention and innovative marketing campaigns.
Спикер: Игорь Рождественский - Руководитель отдела маркетинга передовых технологий ИППТ СПБПУ / CEO в Martal SPb
Ключевые тезисы:
1. Как научиться извлекать уроки из поражений и ошибок?
2. Чем успешные люди отличаются от неуспешных?
3. Принципы серендипности или как сделать “случайное” открытие?
4. Пивот или полицейский разворот? (как изменить неудачно складывающиеся обстоятельства)
This document discusses retirement housing options for elderly parents including having them remain in their existing home, building a granny flat, or moving them to a retirement village. It notes that retirement villages can offer social opportunities and on-site care but also have disadvantages like high ongoing fees, lack of variety, and feelings of abandonment from family. The document also outlines different ownership models for retirement villages including strata title, leasehold, license, and company title, advising readers to carefully review terms and beware of exit fees and sale restrictions.
This document contains text in an unknown language arranged in paragraphs, lines, and tables. It includes letters, numbers, and punctuation. The writing style consists of short phrases and sentences arranged vertically and separated by blank lines.
This document outlines a proposed 3-4 minute documentary about Charlie Burridge, a female racing driver. The documentary will profile her career and experiences as a woman in the male-dominated world of motorsports. It will include footage of her racing as well as interviews discussing her background and future goals. The intended audience is teenagers and older who are interested in motorsports like Formula 1 or those who watch documentary profiles. The documentary will have a modern visual style with sharp camerawork, close-ups, and color/saturation changes in editing. Sound will include engine noises and fast-paced music. Scenes will be filmed at racing circuits and in a studio. The team will share camerawork, editing, and ancillary tasks
The document discusses the education and career paths needed to become a neurosurgeon or work in related medical fields like biotechnology or psychology. It would take 14 years to complete medical school and residency training to become a neurosurgeon. Other options discussed include studying biotechnology which combines medicine and biology and can lead to research jobs, or pursuing psychology as a complementary field to medicine. Financial compensation for these careers averages around $160,000 annually for doctors and varies for other specialties and fields. Dedication of time and patience is needed to complete the long training required.
Hyperlocal online neighbourhood networks are growing and providing benefits to communities. Research showed that neighbourhood websites can empower residents and increase social capital, citizen capacity, and access to local information. Websites allow residents to connect with each other and public officials. As a result of using local websites, residents report being more involved in their community and able to influence local decisions. The websites also improve perceptions of public officials like councillors and police. Councils are recognizing the value of these independent citizen-led websites and many plan to engage with and support neighbourhood websites.
The document discusses feedback received on a magazine cover from three people. It also discusses edits made to the cover based on the feedback. The intended audience of the magazine is discussed as school girls aged 14-21 interested in school, fashion, and appearance. Fonts, colors, and layout are chosen to attract this target audience and give a vintage feel.
This document provides information about three upcoming events:
1) A TED Talks book published in July 2016 about learning.
2) An Amazon link to purchase the TED Talks book.
3) Details about an Unreasonable Labs Japan Workshop on October 29th 2016 in Tokyo featuring a lunch sharing session led by Masa D. Kawamukai on his experiences with TEDxHimi and startup mentoring.
This document provides an overview of the history and development of the Index to Plant Taxonomic Literature (IPTL) and its electronic archive (TL-2). It notes key individuals involved like Frans Stafleu, Richard Cowan, and Dan Nicolson, and important milestones such as the creation of the printed index (ING) in 1967 and the conversion to an electronic database (TL-2) containing over 1.2 million records. It also includes a quote from Richard Cowan expressing his hope that the electronic archive would be maintained indefinitely as an important international resource.
TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman
How to Apply Game-Based Marketing Dynamics to Twitter | Instructor: James Clark, Co-Founder, Room 214 | @jamesoclark | @Room_214 | Delivered Nov 18, 2010 at TWTRCON SF
Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
The document provides guidelines for using the productronica style guide, including the logo, branding, colors, fonts, and images. It outlines the proper use of the logo and brand mark, the color palette, recommended fonts and typography, and specifications for photos and examples. Contact information is provided at the end for any questions about using the branding correctly.
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11Edelman
The Nuyorican Poets Cafe is a multi-arts venue founded in 1973 in New York City's East Village. It has grown from a small volunteer-led venue known for poetry events to a thriving arts center with citywide partnerships. The Cafe's online presence on Facebook, Twitter, and its website has grown proportionally, driving increases in ticket sales, traffic, events, and revenues while cutting advertising costs. This growth in social media presence has led to promotional opportunities, partnerships, and media features for the Cafe. The Cafe utilizes social media data and customer feedback to create new programs, target audiences more effectively, and promote existing programs.
The document discusses the NHL's social media strategy and opportunities. It notes that NHL fans are younger, more affluent, and more tech-savvy than other major sports leagues. The NHL aims to develop its audience and drive revenue through platforms like social media, video portals, mobile, and connected devices. Key goals include growing the NHL's social media presence, driving traffic to NHL.com, securing partner activations, and measuring success through indicators like platform growth and increased media consumption and engagement.
This document discusses how various objects could tweet information about themselves, such as a plant tweeting when it needs to be watered, a baby kicking in the womb being tweeted, and a power meter tweeting energy usage. It then discusses Stickybits as being a platform for connecting physical objects to online content through barcodes and scanning codes to access additional information.
This document discusses retirement housing options for elderly parents including having them remain in their existing home, building a granny flat, or moving them to a retirement village. It notes that retirement villages can offer social opportunities and on-site care but also have disadvantages like high ongoing fees, lack of variety, and feelings of abandonment from family. The document also outlines different ownership models for retirement villages including strata title, leasehold, license, and company title, advising readers to carefully review terms and beware of exit fees and sale restrictions.
This document contains text in an unknown language arranged in paragraphs, lines, and tables. It includes letters, numbers, and punctuation. The writing style consists of short phrases and sentences arranged vertically and separated by blank lines.
This document outlines a proposed 3-4 minute documentary about Charlie Burridge, a female racing driver. The documentary will profile her career and experiences as a woman in the male-dominated world of motorsports. It will include footage of her racing as well as interviews discussing her background and future goals. The intended audience is teenagers and older who are interested in motorsports like Formula 1 or those who watch documentary profiles. The documentary will have a modern visual style with sharp camerawork, close-ups, and color/saturation changes in editing. Sound will include engine noises and fast-paced music. Scenes will be filmed at racing circuits and in a studio. The team will share camerawork, editing, and ancillary tasks
The document discusses the education and career paths needed to become a neurosurgeon or work in related medical fields like biotechnology or psychology. It would take 14 years to complete medical school and residency training to become a neurosurgeon. Other options discussed include studying biotechnology which combines medicine and biology and can lead to research jobs, or pursuing psychology as a complementary field to medicine. Financial compensation for these careers averages around $160,000 annually for doctors and varies for other specialties and fields. Dedication of time and patience is needed to complete the long training required.
Hyperlocal online neighbourhood networks are growing and providing benefits to communities. Research showed that neighbourhood websites can empower residents and increase social capital, citizen capacity, and access to local information. Websites allow residents to connect with each other and public officials. As a result of using local websites, residents report being more involved in their community and able to influence local decisions. The websites also improve perceptions of public officials like councillors and police. Councils are recognizing the value of these independent citizen-led websites and many plan to engage with and support neighbourhood websites.
The document discusses feedback received on a magazine cover from three people. It also discusses edits made to the cover based on the feedback. The intended audience of the magazine is discussed as school girls aged 14-21 interested in school, fashion, and appearance. Fonts, colors, and layout are chosen to attract this target audience and give a vintage feel.
This document provides information about three upcoming events:
1) A TED Talks book published in July 2016 about learning.
2) An Amazon link to purchase the TED Talks book.
3) Details about an Unreasonable Labs Japan Workshop on October 29th 2016 in Tokyo featuring a lunch sharing session led by Masa D. Kawamukai on his experiences with TEDxHimi and startup mentoring.
This document provides an overview of the history and development of the Index to Plant Taxonomic Literature (IPTL) and its electronic archive (TL-2). It notes key individuals involved like Frans Stafleu, Richard Cowan, and Dan Nicolson, and important milestones such as the creation of the printed index (ING) in 1967 and the conversion to an electronic database (TL-2) containing over 1.2 million records. It also includes a quote from Richard Cowan expressing his hope that the electronic archive would be maintained indefinitely as an important international resource.
TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman
How to Apply Game-Based Marketing Dynamics to Twitter | Instructor: James Clark, Co-Founder, Room 214 | @jamesoclark | @Room_214 | Delivered Nov 18, 2010 at TWTRCON SF
Why Game-Based Marketing? We are passing over the threshold into a realm of programs built on game-based marketing dynamics. This is important as many organizations are seeking ways to build a following, distribute relevant content and most importantly be entertaining in social media. Understanding the basis of game-based marketing dynamics (leader boards, unlocking levels) leveraged through Twitter is one of only a few strategic approaches that works to simultaneously achieve all goals.
What You’ll Learn: We’ll cover the basics of game-based marketing dynamics because (1) you should be aware of them and (2) often times its the smallest spark that ignites the biggest fires. From there we’ll provide the steps to set up and run game-based marketing campaigns in Twitter, in addition to exposing limitations so you won’t be sweating the details in the heat of the battle.
The document provides guidelines for using the productronica style guide, including the logo, branding, colors, fonts, and images. It outlines the proper use of the logo and brand mark, the color palette, recommended fonts and typography, and specifications for photos and examples. Contact information is provided at the end for any questions about using the branding correctly.
Daniel Gallant, Nuyorican Poets Cafe at #RLTM NY 11Edelman
The Nuyorican Poets Cafe is a multi-arts venue founded in 1973 in New York City's East Village. It has grown from a small volunteer-led venue known for poetry events to a thriving arts center with citywide partnerships. The Cafe's online presence on Facebook, Twitter, and its website has grown proportionally, driving increases in ticket sales, traffic, events, and revenues while cutting advertising costs. This growth in social media presence has led to promotional opportunities, partnerships, and media features for the Cafe. The Cafe utilizes social media data and customer feedback to create new programs, target audiences more effectively, and promote existing programs.
The document discusses the NHL's social media strategy and opportunities. It notes that NHL fans are younger, more affluent, and more tech-savvy than other major sports leagues. The NHL aims to develop its audience and drive revenue through platforms like social media, video portals, mobile, and connected devices. Key goals include growing the NHL's social media presence, driving traffic to NHL.com, securing partner activations, and measuring success through indicators like platform growth and increased media consumption and engagement.
This document discusses how various objects could tweet information about themselves, such as a plant tweeting when it needs to be watered, a baby kicking in the womb being tweeted, and a power meter tweeting energy usage. It then discusses Stickybits as being a platform for connecting physical objects to online content through barcodes and scanning codes to access additional information.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
TWTRCON SF 10 Keynote: Business in the Fast LaneEdelman
TWTRCON SF 10 Keynote:
Business in the Fast Lane
How Ford Motor uses social media to manage its reputation and save millions of marketing dollars.
Scott Monty, Head of Social Media, Ford Motor Company
Nov. 18, 2010
TWTRCON SF 10 Case Study: Tweet for DeliveryEdelman
The document discusses a case study presented by Shrinath Navghane, founder of SocialMedia2Go, about using Twitter to order food delivery from hotels. Key points include how the Tweet2Order system works, its benefits like being convenient and direct without calls or waiting, and some of its achievements like gaining more clients and unfiltered feedback. The system only requires a one-time registration then users can simply tweet to order and get order confirmation.
The document discusses Tap11, a real-time business intelligence service for monitoring, engaging, and growing audiences on Twitter. It provides an example case study of how a Las Vegas hotel used Tap11 to monitor buzz around a conference, identify key influencers and topics, and measure the impact of a tweet campaign on generating buzz. Tap11 helps brands monitor buzz in real-time, discover influencers, determine popular topics, and define effective tweet campaigns. The presentation encourages joining Tap11's private trial program.
TWTRCON SF 10 BrainPop: Real-Time AdvertisingEdelman
The document discusses advertising on the realtime social web. It describes how OneRiot matches advertising content to trending topics on social media in real-time. OneRiot's system indexes advertiser content, identifies trending topics, automatically generates relevant ads, and serves them across multiple channels to engage audiences when topics are peaking. Case studies show how OneRiot helped brands like AOL and Condé Nast reach audiences by positioning ads as relevant to trending discussions. The future of advertising is seen as real-time trends-based targeting where brands act as publishers to engage audiences in the right way.
TWTRCON SF 10 Real-Time Tools Mini Session: CoTweetEdelman
The document discusses a presentation given by Jesse Engle, CEO of CoTweet, about how CoTweet helps companies manage employee social media accounts and humanize their brands. It provides examples of how companies like Citi use employee Twitter handles identified as contributors to drive more conversations and earn more positive media attention. CoTweet allows companies to manage all of their employee social media contributors in one centralized system.
TWTRCON NY 10 Case Study: Team TurboTax | Chelsea MartiEdelman
This document discusses TurboTax's use of Twitter to provide tax help to customers. It describes how TurboTax created the @TeamTurboTax Twitter account and recruited over 40 employees to quickly respond to customer questions. @TeamTurboTax was able to respond to most customer tweets within 4 minutes and help at least half of users finish their tax returns. Customers who received help from @TeamTurboTax on Twitter were 71% more likely to recommend TurboTax. The summary concludes by thanking the audience and encouraging people to follow @TeamTurboTax for tax assistance during tax season.
TWTRCON NY 10 Real-Time Tools: Attensity | Maria OgnevaEdelman
This document summarizes a presentation about Attensity360, a social media monitoring and analytics platform. It discusses how Attensity360 can listen to customer conversations across multiple channels, analyze them to understand sentiment, entities and key topics, relate that information to other customer data, and help companies act on consumer insights. Specifically, it provides an overview of Attensity360's capabilities like monitoring tweets and blogs, prioritizing influential users, detecting purchase intent, automating response routing, and integrating with other systems to gain a unified view of customer feedback and power customer service.
TWTRCON NY 10 Real-Time Tools: StrongMail | Michele DoyleEdelman
This document summarizes a presentation about StrongMail Social Direct, a social media management platform. It allows marketers to launch campaigns on Facebook and Twitter, identify influencers, and analyze campaign performance across social networks. The platform also enables listening to and engaging in social conversations to understand a brand's awareness and effectiveness. It provides detailed reports on campaign performance and helps evaluate the social impact of efforts. StrongMail Social Direct provides centralized management of social media campaigns and conversations in real-time across multiple networks.
TWTRCON NY 10 Real-Time Tools: Tap11 | Adam ZbarEdelman
This document outlines a presentation about the Twitter analytics tool Tap11. It discusses how Tap11 allows users to monitor conversations in real-time, identify influential users and popular topics, get alerts on mobile, and post updates. Metrics include the number of views, retweets, and link clicks for each update, and an engagement score measures the impact of tweets. Tap11 offers a free 30-day trial for its enterprise-level social media monitoring and engagement platform.
TWTRCON NY 10 Real-Time Tools: CoTweet | Jesse EngleEdelman
This document contains the agenda and sponsor information for a Twitter conference. It lists the anchor and platinum sponsors who supported the event. It also outlines a session on how businesses use Twitter given by Jesse Engle, the CEO and GM of CoTweet. The session notes discuss how markets are conversations, the importance of sounding human in conversations, and that there are no secrets on social media as the network knows more than companies about their own products. It concludes by thanking Jesse Engle for his presentation.
TWTRCON NY 10 JetBlue Case Study | Marty St. GeorgeEdelman
Social Media, with Emphasis on the Social
Don’t let the buzzwords fool you: Using the skills you learned today as a tool to build your brand.
Presented by Marty St. George, Senior Vice President Marketing and Commercial Strategy, Jet Blue Airways
at TWTRCON NY 10 | June 14, 2010
TWTRCON DC 09: Attensity, TwAitter, Tweet Feel Biz, PeopleBrowsrEdelman
TWTRCON DC 09 Real-Time Business Tools panel featuring presentations from Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity (@attensity), Ryan Bell, President, TwAitter (@Twaitting), Jean Davis, Co-founder, TweetFeel Biz (@JeanMarie50 | @conversition), and Jodee Rich, Marketing Team Leader, PeopleBrowsr (@wingdude | @PeopleBrowsr).
TWTRCON DC 09 case study presentation about how to use Twitter for recruitment and branding. Created by Jessica Lee, Senior Employment Manager, APCO Worldwide (@jessica_lee | @APCOjobs) and
Kerry Noone, Marketing Communications Manager, Sodexo USA, Talent Acquisition Group (@SodexoCareers)