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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Creative Brief Workshop
Creative Brief Workshop
Mr President
Why "What If"...? The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences. Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details). The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products. Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity" Connect with us @Motivate_Design
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
Motivate Design
Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
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This deck introduces the Progress Board, a new tool that allows you to validate your ideas.
Use the Progress Board to Test your Business Ideas
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Strategyzer
Doing a sales pitch? How to you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Blue Lobster
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
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MarketingProfs
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The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Creative Brief Workshop
Creative Brief Workshop
Mr President
Why "What If"...? The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences. Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details). The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products. Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity" Connect with us @Motivate_Design
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
Motivate Design
Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
United Adworkers
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
28 Pitching Essentials
Michael Parker
This deck introduces the Progress Board, a new tool that allows you to validate your ideas.
Use the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business Ideas
Strategyzer
Doing a sales pitch? How to you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Blue Lobster
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
MarketingProfs
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100 Beautiful Slides from Cannes Lions 2010
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From the SVC workshop of the same name led by Devin Liddell, Principal Brand Strategist for Teague.
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Go Viral on the Social Web: The Definitive How-To guide!
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My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
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Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)
swong02
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How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
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HubSpot
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
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When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced: - Is there really a formula for new product or startup success? - What is Design-Thinking and how it is driving innovation around the world? - Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model. http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
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The Startup Design Toolkit - a design-thinking approach to startups and produ...
Alejandro Rios Peña
Check out the compilation and 'gyaan' by these successful Leaders. I wish you become a successful LEADER in 2016 ad in case you already are...be instrumental in creating someone else. Happy 2016 and stay tunes to lot's of great stuff
21 Successful Entrepreuneurs Share their Best Advice - 2016
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My notes from the Cannes Lions International Festival of Creativity. Download link at the end of the deck.
100+ Bullet Points from Cannes Lions 2012 - @jessedee
100+ Bullet Points from Cannes Lions 2012 - @jessedee
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Christian Riedel
An overview of the techniques I used to create nice looking
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
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How to write a killer agency creative brief
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Banish creative roadblocks with these inspirational nuggets from some of history’s greatest minds. Brought to you by IMPACT Branding & Design:
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
IMPACT Branding & Design LLC
An input session on how to prototype physical and digital products, services and brands
Prototyping is an attitude
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Get creative inspiration for next presentation Agencies in this presentation: Tribal DDB Wunderman SapientNitro GoViral OlgivyOne Draftfcb Hill & Knowlton HP R/GA Publicis Contagious thenetworkone LeoBurnett DDB Dentsu The Barbarian Group Y&R UNIQLO Razorfish Smirnoff
100 Beautiful Slides from Cannes Lions 2010
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Velocity Partners
From the SVC workshop of the same name led by Devin Liddell, Principal Brand Strategist for Teague.
Writing Effective Creative Briefs
Writing Effective Creative Briefs
School of Visual Concepts
Consumers insights
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Mitya Voskresensky
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Open Source Creativity
Open Source Creativity
Sara Cannon
TBWA- Disruption
Tbwa speech
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Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
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My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Breakthrough Innovation with Jobs To Be Done
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Claudio Perrone
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)
swong02
My webinar organized by @SoftwareTestPro on May 26
Testing Your MVP
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Tathagat Varma
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
HubSpot
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
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When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced: - Is there really a formula for new product or startup success? - What is Design-Thinking and how it is driving innovation around the world? - Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model. http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
The Startup Design Toolkit - a design-thinking approach to startups and produ...
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Writing Effective Creative Briefs
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Consumers insights
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Open Source Creativity
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Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
Breakthrough Innovation with Jobs To Be Done
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5 quotes to live by
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Doing a sales pitch? How do you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Slides That Rock
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
People Don't Care About Your Brand
People Don't Care About Your Brand
Slides That Rock
Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.
How To Pitch An Angel
How To Pitch An Angel
Slides That Rock
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
Slides That Rock
Design Your Career! Time to think and focus... What's really important? Make some new choices for 2018.
Design Your Career 2018
Design Your Career 2018
Slides That Rock
Looking to raise money for your startup? We have taken the original presentation by Dave McClure and given it a design overhaul.
How to Pitch a VC Redesigned
How to Pitch a VC Redesigned
Slides That Rock
Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock". This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
Sold Our Souls To The Devil
Sold Our Souls To The Devil
Slides That Rock
10 Beliefs Presentation Design
10 Beliefs Presentation Design
Slides That Rock
ROCK STAR BRANDING! What we learned from the awesome book 'Brand Like A Rock Star' (Steve Jones). Be inspired by AC/DC, KISS and Jimmy Buffett.
ROCK STAR BRANDING
ROCK STAR BRANDING
Slides That Rock
Great Speakers Tell Stories! Tell stories and make your audience FEEL. Forget blah blah blah. Tell a story and connect...
Great Speakers Tell Stories
Great Speakers Tell Stories
Slides That Rock
How to Really Connect With Your Audience! It's not your slides! It's the value you bring to your audience. Understand the ABC of really connecting with your audience. Without them, you are NOTHING!
Connect With Your Audience
Connect With Your Audience
Slides That Rock
Innovation can be trained! 5 discovery principles from the Innovator's DNA.
Innovation can be Trained
Innovation can be Trained
Slides That Rock
How to create Slides That Rock. Our 5 design principles. Rock your audience!
Slides That Rock
Slides That Rock
Slides That Rock
Harley-Davidson too COOL for School! HD in the TOP 3 of coolest brands in the UK (CoolBrands 2011)
Harley-Davidson
Harley-Davidson
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Present At Work
Present At Work
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
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Cleaning Your Cool Brand
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Stop Selling Start Helping
Stop Selling Start Helping
How to Pitch B2B
How to Pitch B2B
How To Make A Point
How To Make A Point
People Don't Care About Your Brand
People Don't Care About Your Brand
How To Pitch An Angel
How To Pitch An Angel
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
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Design Your Career 2018
How to Pitch a VC Redesigned
How to Pitch a VC Redesigned
Sold Our Souls To The Devil
Sold Our Souls To The Devil
10 Beliefs Presentation Design
10 Beliefs Presentation Design
ROCK STAR BRANDING
ROCK STAR BRANDING
Great Speakers Tell Stories
Great Speakers Tell Stories
Connect With Your Audience
Connect With Your Audience
Innovation can be Trained
Innovation can be Trained
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Portfolio - Brand Exploration
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
amanda2495
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Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
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