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Alabama gives day strategy

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Alabama gives day strategy

  1. 1. What’s up? • Volunteerism- 38th in nation • Donating Rates- one of the 14th highest • Fundraising Trends- Communication with donors, one-click gifts/instantaneous giving, transparency
  2. 2. What’s up? • Technology usage- including devices and social media (91% of all US citizens have their mobile device within reach constantly) • Generation Y- research showed that 56% of 20-30 year-olds donate to some extent
  3. 3. Research • Online Survey (primarily of UA students)
  4. 4. Research • Focus Group of UA students • Lack of funds • Interviews with nonprofit organizations • Initiation of Social Media
  5. 5. Alabama Gives Day U
  6. 6. Create Awareness of AGD Press Releases
  7. 7. Public Service Announcements
  8. 8. Social Media “Help me make a difference in AL. Donate on #AlabamaGivesDay at Nonprofitsmatter.org #AGD”
  9. 9. “The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Auburn. Make your donation at nonprofitsmatter.org.” “The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Alabama. Make your donation at nonprofitsmatter.org.”
  10. 10. Influence College Students’ Donating Habits
  11. 11. Print Ads
  12. 12. Print Media
  13. 13. Raise $1 million • Street Teams • Landing Pages 45000 46000 47000 48000 UA AU Dollars Donated UA AU
  14. 14. Public Service Announcement
  15. 15. Estimated Budget
  16. 16. Campaign Timeline
  17. 17. Evaluation Plan • Measuring Effectiveness – Alabama Gives Day website – Post-campaign survey

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