5. Consumers want a better world, not just better widgets. @simonmainwaring
6. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring
7. How does the private sector help fix our world? @simonmainwaring
36. Thank You. Twitter: @simonmainwaring Facebook: facebook.com/wefirst Google+: Simon Mainwaring Book: wefirstbook.com Blog: simonmainwaring.com For these SLIDES and We First VIDEO, text your NAME and EMAIL to 1 (310) 321-4009
40. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring #WeFirst