The document discusses Personalised Travel Planning (PTP), a proven behavior change methodology used in cities to reduce car trips and increase cycling, walking, and public transport use. PTP projects in the UK typically lead to a 10% reduction in car use. The PTP-Cycle project will implement PTP programs across 6 EU cities targeting 63,000 individuals to demonstrate modal shifts, especially increased cycling. Partners will monitor impacts and develop toolkits and training to support wider adoption of PTP across European cities.

1. Personalised Travel Planning
Proven behaviour change methodology for cities
Paul Curtis - LEPT
Smart Metropolis, Gdansk – 21 to 22 November 2013
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

2. LEPT
 Furthering the London Mayor’s Transport Strategy
in cooperation with EU partners
 Services
 EU funding and bidding
 EU best practice
 EU project management
 Urban transport themes
 Walking, cycling, urban realm
 Road safety, travel planning, behaviour change
 Electric vehicles, freight and logistics
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

3. Personalised Travel Planning Rationale
 Increasing urban populations apply pressure on transport
infrastructure & services, causing congestion and poor air
quality
 Common need for modal shift away from car use and
towards cycling and other sustainable modes
 Behaviour change programmes offer cost effective solutions
for achieving modal shift
 Most effective when alternative modes and infrastructure are
available: Combining ‘hard’ and ‘soft’ measures
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

4. Personalised Travel Planning
 Proven behaviour-change methodology reducing car trips
increasing cycling, walking, public transport and car-sharing
 PTP projects in UK typically lead to 10% reduction in car use
 Reductions in Co2 emissions, congestion
 PTP is also a tool for community engagement, helps to
tackle social exclusion, improves public health and access to
employment
 Typical target audience: households
 Before and after surveys allow accurate evaluation of modal
shift and Co2 reduction
 PTP is transferable to European cities
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

5. What is PTP?
 Households in urban areas identified which have a high
propensity to cycle, walk, use public transport more
 Socio-demographic data
 Alternative modes, PT routes, cycling infrastructure, bike sharing…
 Typically sites of 10,000 households chosen
 Welcome postcards alert households to the project
 PTP brand developed
 Local field office gives presence and identity
 Teams of PTP advisors trained on interviewing techniques
and open questioning of residents
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

6. What is PTP?
 Begin with personal contact, on the doorstep, to identify and
meet needs for behaviour change, and to motivate people to
think about their day-to-day travel choices
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

7. What is PTP?
 This initial contact enables the target population to be
'segmented' into three main groups
 existing regular users of sustainable travel modes
 non-regular users of sustainable travel but who are interested in
receiving information on alternatives to the car
 those who are not interested in taking part.
 Participants in the 'interested' group are asked open
questions and receive tailored information and services to
change travel behaviour
 local travel information materials, events, competitions, prizes
 cycle training, led-rides, bike maintenance
 discounts on public transport and bike equipment
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

8. Personalised Travel Planning




Have you considered cycling to work?”
“Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads”
“Would you like information on cycle training, route maps & discounts at local cycle shop”
“Yes please!”
 The requested items are assembled into personalised
packages and delivered to the households
 Supportive awareness-raising continues in the area to
maintain momentum: PTP champions run social media
campaigns & competitions
 Before & after monitoring of sample households
 Behaviour change more likely than general campaign
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

9. PTP modal shift in the UK
Households
Cycling
Walking
PT
Car
Peterborough
30,000
+20%
+14%
+33%
-9%
Worcester
23,500
+0%
+12%
+17%
-7%
Exeter
25,000
+33%
+15%
+10%
-13%
 Typical reduction in car use of 10%
 Programmes can have different mode focus
 Transferable methodology to European cities and other
target audiences
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

10. Personalised Travel Planning for Cycling
PTP-Cycle Project
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

11. Summary
 PTP-Cycle delivers an integrated programme of
Personalised Travel Planning (PTP) initially across 6 EU
cities in selected residential areas, workplaces and
universities
 Prove PTPs achieve significant modal shift away from car
use and notably towards cycling amongst 3 target audiences
and different countries
 63,000 individuals participating in PTPs
 Modal shift impact monitored and evaluated
 Release public and private sector investment through
evidencing, business cases and Cost Benefit Analysis
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

12. Partners
 LEPT (UK) – Coordinator
 Burgos (ES)
 UIRS (SI)
 Antwerp (BE)
 Riga (LV)
 Polis (EU)
 Traject (BE)
 Sustrans (UK)
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

13. Invitation to get involved
 Transferable methodology and toolkits to be made available
to cities across Europe
 Supported by PTP Training Programme for 60 EU cities to
build capacity and support amongst officers and politicians
 10 EU cities to be mentored by PTP-Cycle 2014-2016 to be
given hands on support in developing PTP programmes
 Contact Paul Curtis to register your interest or for more
information
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013

14. Contact
PTP-Cycle Project Coordinator
Paul Curtis
London European Partnership for Transport
T: +44 (0) 20 7934 9536
E: paul.curtis@lept-eu.org
W: www.ptpcycle-europe.eu
(goes live December 2013)
IEE/12/803/SI2.644756 PTP-Cycle 2013-2016
21-22 November 2013