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Social Media Club of Dallas 8/19/2010

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Social Media Dallas
Social Media Dallas

This is the slide presentation delivered by Elysa Rice, Eddy Badrina, Colin Alsheimer and Mike Merrill at the 8/19/2010 Social Media Club of Dallas monthly meeting.

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[object Object],@smcdallas #smcdallas http://www.smcdallas.org
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tonight’s Dinner Sponsorsed by ,[object Object],[object Object],[object Object],“ The Most Incredible Pizza You'll Ever Eat” – Rachael Ray "Finally Real Pizza in Dallas” – Zagat "Best Pizza in Dallas” – The Observer
Upcoming SMC Dallas Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press Club of Dallas Details
[object Object],Chief Strategy Officer Buzzshift @eddybadrina http://www.buzzshift.com
[object Object],[object Object],[object Object],Objectives & Strategy @eddybadrina and @buzzshift
Dialogue - think “Coppola” @eddybadrina/@buzzshift
Advocacy: influencing the decision making process through counseling and assistance @eddybadrina/@buzzshift
[object Object],[object Object],[object Object],Support @eddybadrina/@buzzshift
[object Object],[object Object],Innovation @eddybadrina/@buzzshift
[object Object],[object Object],[object Object],Strategy: It’s All About Filling in the Blanks @eddybadrina/@buzzshift
[object Object],[object Object],Strategic Questions @eddybadrina/@buzzshift
[object Object],[object Object],Strategic Questions @eddybadrina/@buzzshift
[object Object],Level Ten Interactive Marketing Manager @Levelten_Colin http://www.levelten.com
Build Your Own Web Listening Station Colin Alsheimer – LevelTen Interactive - @LevelTen_Colin ,[object Object],[object Object],[object Object],[object Object]
Build Your Own Web Listening Station Your Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/ginapina/2195146639/sizes/z/
Build Your Own Web Listening Station A Mashup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/mezone/75622033/sizes/m/
Build Your Own Web Listening Station Step-by-step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/dannysullivan/167700961/sizes/m/
Build Your Own Web Listening Station Step-by-step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Your Own Web Listening Station Step-by-step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I Know I Saw My ROI Around Here Somewhere @mikedmerrill
Are You Even Measuring ROI? 08/20/10
What Are You Measuring? 08/20/10
What is your Goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/20/10
Evolution of Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Map Activity Timeline 08/20/10 ,[object Object],[object Object],[object Object],Adapted from Olivier Blanchard at http://thebrandbuilder.wordpress.com/
Define Your Success Metrics 08/20/10 Adapted from Olivier Blanchard at http://thebrandbuilder.wordpress.com/
Studio Movie Grill Giveaways Thanks to @StudioMovieGril for donating two tickets to each attendee Please follow on twitter and Facebook.
Annual Membership Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Club Mission ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMC Dallas Branding and Social Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leadership Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Annual Members Name Company Twitter Address Traci Koller National Breast Cancer Foundation @HeyKolls Ramir Camu TheEyeWorks @RamirCamu Scot Duke Business Golf Country Club @MrBusinessGolf Michael Goldberg Freeman @SuperRecruiter Joy Hays NeoSpire Managed Hosting @JoyHays Kathy Catoe KTO Group, LLC @KFCatoe Felipe Huicochea The Leaders Factory @FelipeHuicochea Marianthe Verver NeoSpire Managed Hosting @MVerver Becky Pierce Ivie @BeckyPearce Colin Burns Chipotle @TheCBurns Chad Sour Jackson Spalding @CMSour Catherine Karam Dallas Arts District @catherinekaram

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Social Media Club of Dallas 8/19/2010

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  • 6. Press Club of Dallas Details
  • 7.
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  • 9. Dialogue - think “Coppola” @eddybadrina/@buzzshift
  • 10. Advocacy: influencing the decision making process through counseling and assistance @eddybadrina/@buzzshift
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  • 20.
  • 21.
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  • 23. I Know I Saw My ROI Around Here Somewhere @mikedmerrill
  • 24. Are You Even Measuring ROI? 08/20/10
  • 25. What Are You Measuring? 08/20/10
  • 26.
  • 27.
  • 28.
  • 29. Define Your Success Metrics 08/20/10 Adapted from Olivier Blanchard at http://thebrandbuilder.wordpress.com/
  • 30. Studio Movie Grill Giveaways Thanks to @StudioMovieGril for donating two tickets to each attendee Please follow on twitter and Facebook.
  • 31.
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  • 35. Current Annual Members Name Company Twitter Address Traci Koller National Breast Cancer Foundation @HeyKolls Ramir Camu TheEyeWorks @RamirCamu Scot Duke Business Golf Country Club @MrBusinessGolf Michael Goldberg Freeman @SuperRecruiter Joy Hays NeoSpire Managed Hosting @JoyHays Kathy Catoe KTO Group, LLC @KFCatoe Felipe Huicochea The Leaders Factory @FelipeHuicochea Marianthe Verver NeoSpire Managed Hosting @MVerver Becky Pierce Ivie @BeckyPearce Colin Burns Chipotle @TheCBurns Chad Sour Jackson Spalding @CMSour Catherine Karam Dallas Arts District @catherinekaram

Notas del editor

  1. Today’s focus is on ROI. I’m going to spend a bit of time talking about this but the reality as marketers some times we get caught up with impressions, reach, and brand awareness and the overall quest for eyeballs. With an MBA and finance and accounting degree we all know it’s about the bottom line. But he results with social media aren’t instantaneous. It takes patience, evolution, and transition management within your company.