Animated films, comedies, and family films appealed most to 7-14 year olds, while action films, comedies, and romance/fantasy appealed to 15-24 year olds. Brüno and Avatar attracted above average shares of the 25-34 audience. For 35-44 year olds, besides Dorian Gray, family animated films were popular, as some in this group would be accompanying children. UK films like Last Chance Harvey and The Boat That Rocked attracted more 45-54 year old moviegoers. Films including The Young Victoria, Last Chance Harvey, Dorian Gray and Slumdog Millionaire appealed strongly to those over 55 years old.

1. 14.4 Film preferences by age
Animations, comedies and family films such as Bolt, G-Force, Planet 51 and Up appealed to the 7–14 audience (Table 14.7). Action,
comedies and romance/fantasy films appealed to the 15–24 age group (Table 14.8). Brüno and Avatar were of particular appeal to
the 25–34 audience (Table 14.9). Besides Dorian Gray, family animated features appealed to the 35–44 audience (Table 14.10),
some of whom would be parents accompanying their children. UK-produced Last Chance Harvey and The Boat That Rocked
attracted a greater proportion of cinema-goers in the 45–54 age group (Table 14.11). UK films continued to appeal strongly to the
over 55 audience (Table 14.12) with The Young Victoria, Last Chance Harvey, Dorian Gray and Slumdog Millionaire all featuring in
the list.
Table 14.7 Films with an above-average audience in 7–14 age group, 2009 top 20 films and top UK
films
Title Age group % of the film’s total audience
G-Force 47
Bolt 41
Planet 51 (UK) 39
Up 38
Marley & Me 37
Fantastic Mr. Fox (UK) 36
Monsters vs. Aliens 36
Alvin and the Chipmunks 2: The Squeakquel 34
Night at the Museum 2 33
Ice Age III 33
7–14 age group in top 20 and top UK audience (%) 22
7–14 age group in total survey population (%) 11
Source: CAA Film Monitor.
Table 14.8 Films with an above-average audience in 15–24 age group, 2009 top 20 films and top
UK films
Title Age group % of the film’s total audience
Brüno 60
The Hangover 55
Fast & Furious 48
The Boat That Rocked (UK) 48
Lesbian Vampire Killers (UK) 47
The Twilight Saga: New Moon 45
Transformers: Revenge of the Fallen 38
Terminator Salvation 36
X-Men Origins: Wolverine 35
The Imaginarium of Dr Parnassus (UK) 35
15–24 age group in top 20 and top UK audience (%) 25
15–24 age group in total survey population (%) 14
Source: CAA Film Monitor.

2. Table 14.9 Films with an above-average audience in 25–34 age group, 2009 top 20 films and top
UK films
Title Age group % of the film’s total audience
Brüno 29
Avatar 27
25–34 age group in top 20 and top UK audience (%) 17
25–34 age group in total survey population (%) 15
Source: CAA Film Monitor.
Table 14.10 Films with an above-average audience in 35–44 age group, 2009 top 20 films and top
UK films
Title Age group % of the film’s total audience
Dorian Gray (UK) 31
Monsters vs. Aliens 28
Planet 51 (UK) 27
35–44 age group in top 20 and top UK audience (%) 18
35–44 age group in total survey population (%) 17
Source: CAA Film Monitor.
Table 14.11 Films with an above-average audience in 45–54 age group, 2009 top 20 films and top
UK films
Title Age group % of the film’s total audience
Last Chance Harvey (UK) 17
The Boat That Rocked (UK) 16
45–54 age group in top 20 and top UK audience (%) 10
45–54 age group in total survey population (%) 14
Source: CAA Film Monitor.
Table 14.12 Films with an above-average audience in 55+ age group, 2009 top 20 films and top UK
films
Title Age group % of the film’s total audience
The Young Victoria (UK) 49
Last Chance Harvey (UK) 40
Dorian Gray (UK) 20
Slumdog Millionaire (UK) 20
55+ age group in top 20 and top UK audience (%) 8
55+ age group in total survey population (%) 30
Source: CAA Film Monitor.