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Intercultural Design (10-minute "lightning" version)

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What are some issues that go into designing for other cultural groups beyond your own? What impact do they have on information architecture and web design? We'll look at ideas from intercultural communication, see how we can apply them to design, and look at a few real-world applications of design principles tailored for different cultural audiences.

Interaction16 Conference - Helsinki, Finland
Web Design Day 2015 - Pittsburgh, Pennsylvania, USA

Publicado en: Diseño
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Intercultural Design (10-minute "lightning" version)

  1. 1. Intercultural Design Smitha Prasadh SENIOR EXPERIENCE DESIGNER • AUTODESK • PITTSBURGH, PENNSYLVANIA, USA INTERACTION 16 // 2016 MARCH 2http://www.adventuresofagoodman.com/rock-and-roll-photographer-for-a-day/
  2. 2. Drawing inspiration from intercultural communication
  3. 3. Intercultural communication how people think and communicate culture + language + society how people react to design
  4. 4. https://anticap.wordpress.com/2010/09/19/poverty E2 80 94uneven-demographics/ http://www.downwithdesign.com/inspiration/10-biggest-stock-photography-cliches/
  5. 5. GEERT HOFSTEDE http://www.sietareu.org/63-general/congress-2015/ lm-festival-2015/725-an-engineer-s-odyssey
  6. 6. http://www.healthyplace.com/blogs/anxiety-schmanxiety/ 2012/02/about-jodi-aman/ http://seattleunited.com/wp-content/uploads/2014/09/ U.S.-Womens-Soccer-Team-2014-Atlanta.jpg INDIVIDUALISM VS. COLLECTIVISM
  7. 7. SETTING A TONE: “our time-tested, traditional methods” VS. “what will you accomplish today?” tumblr.com IF by IFTTT /
  8. 8. http://usa.autodesk.com/adsk/servlet/pc/index?id=1060484&siteID=123112 https://executivebusinessportraitsnewjersey. les.wordpress.com/2012/03/img_2014_pp-copy.jpg POWER DISTANCE
  9. 9. symbols of authority ideo.com deloitte.com limiting workflows / content by user type
  10. 10. https://www.vrtx.com/content/vertex-science-fair- mentorship-showcase http://www.amazon.co.uk/The-Ignorant-Maestro- Unpredictable-Brilliance-ebook/ UNCERTAINTY AVOIDANCE
  11. 11. emphasize clarity warning messages for unconventional behaviors SPAIN QATAR cocacola.com FULL INDEX.HTML OF EACH COUNTRY’S SITE !
  12. 12. http://www.discount-supplements.co.uk/blog/unleash-beast-within/ http://www.challengegym.co.uk/news/ t-fridays-in-february MASCULINITY VS. FEMININITY
  13. 13. AESTHETICS: “in your face” VS. “in our tummies” MEXICO DENMARKkfc.com /
  14. 14. http://www.korea.net/AboutKorea/Korean-Life/Festivals https://skepticalsunday.wordpress.com/2014/10/18/skepsun-109-10_19_2014/ LONG-TERM VS. SHORT-TERM ORIENTATION
  15. 15. FORM DESIGN: “it’ll be worth it” VS. “it’ll be over soon” JAPAN HONG KONGstarbucks.com /
  16. 16. INDIVIDUALISM vs. COLLECTIVISM POWER DISTANCE UNCERTAINTY AVOIDANCE MASCULINITY vs. FEMININITY LONG-TERM vs. SHORT-TERM ORIENTATION HOFSTEDE’S CULTURAL DIMENSIONS !
  17. 17. http://infobeautiful4.s3.amazonaws.com/2015/05/1276_colours_in_culture.png http://commons.wikimedia.org/wiki/File:Inkan.JPG GENERAL CONSIDERATIONS: COLORS AND SYMBOLS
  18. 18. Avoid stereotypes (+/-), and remember that they go both ways. Does your meaning carry across? Don’t take your values/ knowledge as default. don’t assume or judge Learn constantly (and do lots of research!). Remember your novice status. Work with local/ cultural liaisons. Focus on the same, not just the different. do connect and empathize
  19. 19. Like all design, intercultural design is all about people. Design is for everyone.
  20. 20. Thank you! hola@smithaprasadh.com http://smithaprasadh.com @holasmitha http://randomwire.com/why-japanese-web-design-is- so-different/japan-back-to-the-future/ Ƽ Global UX. Quesenbery and Szuc. Elsevier 2012. Handbook of Global User Research. ed. Robert Schumacher. Elsevier 2010. Universal Methods of Design. Hanington and Martin. Rockport 2012. http://www.2016.worldiaday.org http://www.amanda.com/cms/uploads/media/AMA_ GlobalizationUserInterfaceDesignWeb.pdf https://www.deepdyve.com/lp/association-for-computing- machinery/cross-cultural-user-experience-design- including-asia-iMzdtBufaw?impressionId=56ba46d583ea c&i_medium=docview&i_campaign=recommendations&i_ source=recommendations http://sareedreams.com/2009/01/the-washing-machine-that- ate-my-sari-mistakes-in-cross-cultural-design/ http://www.dtelepathy.com/blog/design/ux-flows-onboarding http://www.useronboard.com/how-tumblr-onboards-new-users http://www.useronboard.com/how-if-onboards-new-users/ http://semanticstudios.com/international_information_ architecture/ http://semanticstudios.com/information_architecture_30/ http://www.howtomakesenseofanymess.com https://medium.com/@aileen.medina/the-evolution-of- information-architecture-85099ce75774#.9jphdn866 https://medium.com/@erqiudao/invisible-design- dde3d89d451e#.geezetls https://www.researchgate.net/publication/225114215_ Incorporating_the_Cultural_Dimensions_into_the_Theoretical_ Framework_of_Website_Information_Architecture

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