Social media is a valuable tool that can be used to promote your book. View our presentation to learn how to effectively utilize social media to reach and engage your audience and generate buzz about your book.

1. Book Marketing Using
Social Media

2. After your book is published, you need to market your book in
order for it to get the attention and recognition it deserves. Social
media is a valuable book marketing tool that can help you target
and engage your readership and generate buzz about your book.
Here are some tips
for promoting your
book on social
media…

3. Find which social media platform works best for you
and is the most effective at reaching your audience. A
common social site used by authors is Twitter because
it allows you to post short bursts of information
frequently.
Find what platform works best for you

4. On your social media sites, you want to develop
a following of people who are interested in your
posts. To maintain your audience's interest, it's
best to post 1-2 times a day on Twitter and 2-4 times
on Facebook. By posting too infrequently, you won’t be able to
develop a strong following. Posting too often can come off as
bothersome or too salesy and can cause you to lose followers.
Post often,
but don’t overdo it

5. While the primarily purpose of your social media efforts is to promote
your book, you don’t want to overtly promote. Your posts should provide
a happy medium of promotion and engagement. Be sure to deliver
interesting posts that are valuable to your followers.
Find a balance between promotion and
engagement

6. Most social media platforms use hash-
tags (#) as a way to track key words.
When you put a hash-tag in front of a
word, you are ranking that word for
searches. Therefore, when people search
for that word, your post will appear. Be
sure to not overuse the hash-tag.
Use Hash-Tags (#)

7. You won’t receive 1,000 followers or likes within a day or
week, so don’t get discouraged. Accumulating a following
takes time. Just by posting on social media, you are reaching
more people than if you didn't post at all.
Keep at it

8. For more assistance with using social media to market
your book, contact Smith Publicity, the top book
marketing and author promoting agency.
Contact Us
856.489.8654 x 306