Combined presentations from the Sales & Marketing Summit, held on August 30th, 2011. Presented by the Sales & Marketing Society of the Midsouth and the Greater Memphis Chamber, this is the biggest sales & marketing event of the year!
We had over 150 attendees, and it was a truly amazing half-day event.
50. Networking Activities Get a client Help build and strengthen their network Mutually beneficial showcase presentations Be a valued resource Personal interaction
51. Networking Activities Gift - book, stamps, etc. Phone call Mail - handwritten note, newsletter, etc. Electronic - email, text, Facebook, etc. Any other reciprocal altruism
90. Make It Work Marketing Positioning:Winning the Battle for the Mind
91. Winning the Marketplace War Winning the Battle for the Mind The Communication Challenge Average U.S. Consumer is exposed to 1500 commercial messages a day
92. Winning the Marketplace War Winning the Battle for the Mind The Cost of Engagement Annual U.S. Marketing Expenditures $150 to $400 Billion
93. Winning the Marketplace War Winning the Battle for the Mind A Little Perspective $150 Billion more than the Gross National Product of 185 Countries
94. Winning the Marketplace War Winning the Battle for the Mind The Cold Hard Fact More Money is Wasted in Marketing than any other Activity in the World
95. Winning the Marketplace War Winning the Battle for the Mind The Cold Hard Fact We are literally shouting at our prospects and each other
96. Winning the Marketplace War Winning the Battle for the Mind Remember Our Business What are we trying to say? Who are we talking to? Are they ready to hear us?
97. Winning the Marketplace War Winning the Battle for the Mind Positioning The key to making our dollars and our efforts more effective and efficient
98. Winning the Marketplace War Winning the Battle for the Mind Ladders in the Mind The Rule of Threes: Scarce Space
99. Winning the Marketplace War Winning the Battle for the Mind In the Consumer’s Mind Positioning is happening whether we manage it or not
100. Winning the Marketplace War Winning the Battle for the Mind Reality Check Are you on the ladder? Where are you? Your Competition?
101. Winning the Marketplace War Winning the Battle for the Mind Positioning Strategies Be first. Coke, Xerox, Kleenex, Band-Aid, FedEx
102. Winning the Marketplace War Winning the Battle for the Mind Positioning Strategies Create a New Space. Charles Lindbergh Amelia Earhart
103. Winning the Marketplace War Winning the Battle for the Mind Positioning Strategies Be Honest (and clever) Avis
104. Winning the Marketplace War Winning the Battle for the Mind Positioning Imperatives Clear Simple Honest Consistent Unoccupied Space
105. Winning the Marketplace War Winning the Battle for the Mind Successful Positioning Faster Results Efficient Dollars Consumer Equity
106. Winning the Marketplace War Winning the Battle for the Mind Positioning Wishing you Victory May you Win The Battle for the Mind
107. Make It Work Marketing Positioning:Winning the Battle for the Mind