Jyri's Jaiku presentation

1. Start your conversation
Jyri Engeström
Co-Founder
jyri.jaiku.com

2. What could disrupt blogs?

3. Requirements of a disruptive innovation
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

5. Microblogging

6. Lifestream

8. Widgets
Live events

9. Is microblogging disruptive?
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

10. Can be accessed in numerous ways

11. Is microblogging disruptive?
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

12. your phone’s
t list to life

13. e people you
out. Just
our phone
Latest Jaiku
Availability
(ring profile)
Where you are
(freely named cells)
Who you’re with
(Bluetooth)
at you’re planning next
(calendar)

14. peripheral

15. of updates
he people you

16. of updates
he people you

17. of updates
he people you

18. of updates
he people you

19. sations

20. sations

21. sations

22. Blog post 1 per week
Photo 1 per day
Jaiku 1 per hour

23. Is microblogging disruptive?
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

24. Defining the microblogging category
messaging
Microblogging
Social networking

25. Social objects “take away”
Web communities Microcontent
• Limited availability • Available everywhere
• Consumed sitting down • Consumed on the move
• Long sessions • Short bursts

26. Mass potential?

28. Thanks
jyri.jaiku.com
Text Jaiku Mobile
follow jyri
to
jaiku.com/download
+46-737-494-0501