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Breaking Social Out of Its Silo
#SMTLive
#SMTLive
Thank You to Our Sponsor
@Tracx
#SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
G...
#SMTLive
Our Speakers
John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Servic...
Today’s Presenter
Danielle Gerson, Solutions Engineer, Tracx
Integration
Social data should be integrated, as opposed to living in silos.
Combining social data from the various depart...
Integration of Data
Individual departments should be
monitoring social on the same
platform:
• Promotes free communication...
The Single Platform
For a company to be socially agile, a single platform offering the following
elements will help compan...
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its releva...
©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its releva...
#SMTLive
A Model for Breaking Social Out of Its Silo
 People
Bring together the key stakeholders – Social leads, Marketin...
#SMTLive
Our Speakers
John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Servic...
#SMTLive
Thank You to Our Sponsor
@Tracx
#SMTLive
Upcoming Webinar
October 13th
Crafting a Mobile Marketing Campaign for
Millennials
Featuring:
Scott Omelianuk, Th...
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10.8.15

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There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.

In this panel, we’ll gather experts to discuss:

-Why integrated social is the only way to go if you’re going to become a social business

-How to measure social ROI when it encompasses many departments and strategies

-Tools and platforms that can help your organization stay socially agile

-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate

-The kind of internal methodology needed to integrate a social-centric approach

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10.8.15

  1. 1. Breaking Social Out of Its Silo #SMTLive
  2. 2. #SMTLive Thank You to Our Sponsor @Tracx
  3. 3. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  4. 4. #SMTLive Our Speakers John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Services Companies. He is a creative visionary and digital marketing leader with a passion for developing and implementing compelling, industry- leading integrated campaigns that promote brand recognition, build market share and drive revenue growth. @JohnProano Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as with the product team to ensure that the unified social enterprise platform reflects the needs and interests of clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative, discovering and nurturing leads. @tracx Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Jon Hall is the Manager for Mobile Enablement at Sprint. He has developed products, processes, and solutions designed to enhance the B2B sales processes while discovering areas of collaborations between various departments throughout the Enterprise. Some of the solutions include, BOSS (an internally developed sales enablement tool), FAST (a customer facing marketing tool), Biv TV (a weekly video program to share information with the sales channel), and Social Media Pro ( a social media training tool designed to help salespeople understand and utilize the benefits of social platforms). He is also a regular participant and advisor for the Sprint Accelerator assisting in various Kansas City Startups. @jonhall316
  5. 5. Today’s Presenter Danielle Gerson, Solutions Engineer, Tracx
  6. 6. Integration Social data should be integrated, as opposed to living in silos. Combining social data from the various departments within a company helps each to better serve customers by gaining more insight into habits, sentiment and overall social behavior. Marketing Sales Customer Support Product
  7. 7. Integration of Data Individual departments should be monitoring social on the same platform: • Promotes free communication • Single entity houses all data • Helps to avoid missed correlations
  8. 8. The Single Platform For a company to be socially agile, a single platform offering the following elements will help companies better manage social: • Scalability • Real-time analytics and engagement • Seamless integration to 1st and 3rd party data • Expansive and comprehensive insights • Sentiment / Influencers / Trend Analysis / Geo data / Audience Profiling
  9. 9. ©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. Breaking Social Out of its Silo #moveforward 9 Sales & Marketing Alignment: To make social more relevant Sales & Marketing need to first align on an overall Social Media Strategy This strategy must include both groups, but is not limited to them alone . As long as a strategy is in place incorporating additional departments is crucial to overall success.
  10. 10. ©2015 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization. Breaking Social Out of its Silo #moveforward 10 Social is another form of engagement, not a standalone strategy for Sales or Marketing Sales & Marketing Engagements • Cold Call • Follow Up Phone Calls • Emails • Drop In Visits • Appointments And now… • Social One Important thing to Remember
  11. 11. #SMTLive A Model for Breaking Social Out of Its Silo  People Bring together the key stakeholders – Social leads, Marketing, Sales, Compliance  Process Define the agenda & communicate a clear set of goals and objectives Set up an on-going cadence of cross business and cross function meetings to encourage collaboration Answer any questions or concerns Share best practices and success stories  Technologies Leverage internal collaboration platforms to encourage connectivity between the key stakeholders Develop a community for on-going engagement and sharing of ideas.  Outcomes Encourages more Social programs that are integrated into overarching business goals Improves content creation, cross pollination and distribution Brand messages can reach and engage a wider audience Benefits Employee Engagement & Employee Advocacy
  12. 12. #SMTLive Our Speakers John Proaño is a Digital Marketing and Social Business Expert, Advising Fortune 500 Financial Services Companies. He is a creative visionary and digital marketing leader with a passion for developing and implementing compelling, industry- leading integrated campaigns that promote brand recognition, build market share and drive revenue growth. @JohnProano Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as with the product team to ensure that the unified social enterprise platform reflects the needs and interests of clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative, discovering and nurturing leads. @tracx Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Jon Hall is the Manager for Mobile Enablement at Sprint. He has developed products, processes, and solutions designed to enhance the B2B sales processes while discovering areas of collaborations between various departments throughout the Enterprise. Some of the solutions include, BOSS (an internally developed sales enablement tool), FAST (a customer facing marketing tool), Biv TV (a weekly video program to share information with the sales channel), and Social Media Pro ( a social media training tool designed to help salespeople understand and utilize the benefits of social platforms). He is also a regular participant and advisor for the Sprint Accelerator assisting in various Kansas City Startups. @jonhall316
  13. 13. #SMTLive Thank You to Our Sponsor @Tracx
  14. 14. #SMTLive Upcoming Webinar October 13th Crafting a Mobile Marketing Campaign for Millennials Featuring: Scott Omelianuk, This Old House Samantha Klein, IBM Lucia Litman, HotelTonight

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