It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all? In this webinar, learn from our experts: -What to look for in a unified social business management platform. -Strategies for social management that go beyond tools and platforms -How to make the tool work for you, instead of you working for the tool

1. Is a Comprehensive Social
Management Platform Truly
Here?
#SMTLive

2. #SMTLive
Thank You to Our Sponsor
@Tracx

3. #SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
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4. #SMTLive
Our Speakers
Megan Clement is a Social Media Specialist at The Weather Channel. She's a lifelong Atlantan and a University of Georgia Alumni
(go dawgs!). Her career began at BBDO, managing Social Media & Digital Engagement Campaigns for AT&T, before discovering &
honing in on a passion for Social Media Marketing. Megan is enamored by digital/social technology & excels in leveraging the
power of social media to connect brands with consumers. @megan_clement
Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social,
mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for
social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to
leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and
product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social
consumers and enterprises. @tracx
Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a
prolific writer who has published five books and more than 300 articles since 2007. His books include The New
Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the
Business Customer (2011) and Attack of the Customers (2013). His website is gillin.com and he blogs
at paulgillin.com and Newspaper Death Watch. @pgillin
Greg Cohen is the Sr. Manager for Social Media & Influence at UCB where he is in charge of identifying, validating, and
building digital & social platforms to accomplish various business objectives. Greg manages a handful of online communities
for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy as well as the corporate properties for UCB,
including the global LinkedIn presence. Greg has also spent time consulting on social selling strategies utilizing platforms such
as LinkedIn to improve connectivity with key customers and develop deeper relationships. @gcohen85

5. #SMTLive
THINGS
TO
CONSIDER
PLATFORM SUPPORT
- Facebook
- Twitter
- Instagram
- Pinterest
- YouTube
- Google Plus
FEATURES/CAPABILITIES
- Publishing
- Inbound Monitoring
- Outbound Monitoring
- Cross Platform Listening
- Sentiment Analysis
- Owned Media Reporting
- Earned Media Reporting
- Audience Analysis
- Content Curation/Asset Management
MULTI-USER SUPPORT
- How many usenames/profiles will you
need?
- Do you need to be able to assign
different permissions to different team
members?
- Do you need to be able to flag certain
social posts to certain team members?
BUDGET
$$$
Megan Clement
Social Media Specialist
@megan_clementIS A COMPREHENSIVE SOCIAL
MANAGEMENT TOOL TRULY
HERE?

6. #SMTLive
Megan Clement
Social Media Specialist
@megan_clement
ONE TOOL VS. MULTIPLE TOOLS
- Cost effective
- Consolidates # of
logins & platforms
- Data is better aligned
when tracked through
one central platform
- Generally does not
specialize in all
capabilities
- Allows for specialized
tools, to give you the
exact info you’re
looking for
- Less budget friendly
- Requires management
of multiple platforms
- Results in multiple
data reports, that don’t
always align

7. #SMTLive
Megan Clement
Social Media Specialist
@megan_clement
AT THE END OF THE DAY…
AND WHETHER YOU CHOOSE ONE SOCIAL MEDIA MANAGEMENT TOOL OR 20 –
THE TOOLS YOU CHOOSE SHOULD OFFER INSIGHTS & CAPABILITIES THAT HELP YOU
DO YOUR JOB MORE EASILY AND MORE EFFECTIVELY.

8. EARLY MARKET LANDSCAPE

9. MARKET MATURATION
9
Early market
produced
fragmented
landscape
consisting of
feature point
solutions
Market maturity
and consolidation
led to convergence
of use cases and a
push towards
unification
Organizations
desire unified
solutions to make
data-driven
decisions and work
processes that are
reliable, consistent,
and cost efficient.

10. GROWING NUMBER OF USE CASES
10
Analytics
Brand Health / Reputation
Competitive Benchmarking
Audience / Influencer Analysis
Crisis Detection & Management
Research & Trend Discovery
Campaign Effectiveness
Community Management
Content Publication
Engagement
Direct / Personal Engagement
Case Resolution
Crisis Management
Community Management
Team Collaboration
Response SLAs
CRM Integration
Call Center Routing
Use cases are common usage patterns with shared benefits and desired outcomes.

11. SOLUTION FRAMEWORK
11
UNIFIEDFEATURE POINT
SERVICESTECHNOLOGY
Breadth of Solution
EnablementStrategy
Support
Enablement
Scalability
Automation
Outsource
Managed Service
Precision
Customization

12. Marketing
Public Relations
Innovation
Sales
Campaigns
Community
Collaboration
Customer Care
12
SOCIAL ENTERPRISE MODEL

13. #SMTLive
Our Speakers
Megan Clement is a Social Media Specialist at The Weather Channel. She's a lifelong Atlantan and a University of Georgia Alumni
(go dawgs!). Her career began at BBDO, managing Social Media & Digital Engagement Campaigns for AT&T, before discovering &
honing in on a passion for Social Media Marketing. Megan is enamored by digital/social technology & excels in leveraging the
power of social media to connect brands with consumers. @megan_clement
Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social,
mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for
social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to
leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and
product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social
consumers and enterprises. @tracx
Paul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a
prolific writer who has published five books and more than 300 articles since 2007. His books include The New
Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) and Social Marketing to the
Business Customer (2011) and Attack of the Customers (2013). His website is gillin.com and he blogs
at paulgillin.com and Newspaper Death Watch. @pgillin
Greg Cohen is the Sr. Manager for Social Media & Influence at UCB where he is in charge of identifying, validating, and
building digital & social platforms to accomplish various business objectives. Greg manages a handful of online communities
for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy as well as the corporate properties for UCB,
including the global LinkedIn presence. Greg has also spent time consulting on social selling strategies utilizing platforms such
as LinkedIn to improve connectivity with key customers and develop deeper relationships. @gcohen85

14. #SMTLive
Thank You to Our Sponsor
@Tracx

15. #SMTLive
Upcoming Webinar
July 14th
How to Market and Sell to the Modern Buyer