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Predictions for 2016
#SMTLive
#SMTLive
Thank You to Our Sponsor
@ActOnSoftware
#ActOnSW
www.act-on.com
Act-On Software provides the leading sales and ma...
#SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
G...
#SMTLive
Our Speakers
Shel Israel, Author, Speaker, Nice Guy
@shelisrael
Gal Josefsberg, Vice President, Product Marketing...
#SMTLive
Shel Israel
Author, Speaker, Nice Guy
@shelisrael
Shel Israel writes and speaks about technology’s impact on busi...
#SMTLive
Win a Copy of “Lethal Generosity”
Tell us how you will be
generous by the end of
the year using #SMTlive
to be en...
#SMTLive
Brian Fanzo
Change Evangelist, iSocialFanz
@iSocialFanz
Brian Fanzo is a proud Dad of 3 girls, Pittsburgh Sports ...
#SMTLive
Gal Josefsberg
Vice President, Product Marketing and Management, Act-On
@gjosefsberg
At Act-On, Gal is focused on...
#SMTLive
Brent Leary
Partner, CRM Essentials
@BrentLeary
Brent Leary is cofounder and managing partner of CRM Essentials, ...
#SMTLive
Big Data Calls For Big Machines and Bigger Learning
@BrentLeary
#SMTLive
When Harry Met Siri…and asked her what’s in his sales
pipeline
@BrentLeary
#SMTLive
The Internet of Cows, and other Things, is Near
@BrentLeary
#SMTLive
Our Speakers
Shel Israel, Author, Speaker, Nice Guy
@shelisrael
Gal Josefsberg, Vice President, Product Marketing...
#SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
G...
#SMTLive
Win a Ticket to The Social Shake-Up 2016
Tweet “I want to go to #socialshakeup16
because…” during #SMTlive to be ...
#SMTLive
Thank You to Our Sponsor
@ActOnSoftware
#ActOnSW
www.act-on.com
Act-On Software provides the leading sales and ma...
Predictions for 2016
Predictions for 2016
Predictions for 2016
Predictions for 2016
Predictions for 2016
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Predictions for 2016

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It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?

Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.

Publicado en: Empresariales

Predictions for 2016

  1. 1. Predictions for 2016 #SMTLive
  2. 2. #SMTLive Thank You to Our Sponsor @ActOnSoftware #ActOnSW www.act-on.com Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform's out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform.
  3. 3. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  4. 4. #SMTLive Our Speakers Shel Israel, Author, Speaker, Nice Guy @shelisrael Gal Josefsberg, Vice President, Product Marketing and Management, Act-On @gjosefsberg Robin Carey, Founder and CEO, Social Media Today @RobinCarey Brian Fanzo, Change Evangelist, iSocialFanz @iSocialFanz Brent Leary, Partner, CRM Essentials @BrentLeary
  5. 5. #SMTLive Shel Israel Author, Speaker, Nice Guy @shelisrael Shel Israel writes and speaks about technology’s impact on business and life. He has been a keynote speaker on all continents not covered by ice, appearing before audiences of up to 6,000 people and as intimate as 50. Two previous works, Naked Conversations and Age of Context, were written with Robert Scoble, and were critically acclaimed best sellers in the technology business category. In 2006, Naked Conversations became the first book to successfully argue that businesses should adopt social media. In 2013, Age of Context, became its sequel by demonstrating that social media was converging with mobile, sensors, location and data technologies to foment a storm of change in technology’s role. Lethal Generosity is the third in this series. In this new book, Israel examines a new convergence between contextual technologies and the emergent Millennials—the first generation of digital natives. He explains how together, a power shift of influence is moving from brands to buyers and explains why every public-facing enterprise must adjust course.
  6. 6. #SMTLive Win a Copy of “Lethal Generosity” Tell us how you will be generous by the end of the year using #SMTlive to be entered to win a copy of Shel Israel’s book, “Lethal Generosity”
  7. 7. #SMTLive Brian Fanzo Change Evangelist, iSocialFanz @iSocialFanz Brian Fanzo is a proud Dad of 3 girls, Pittsburgh Sports Fan, Social Media Geek and Technology Evangelist. Currently a Change Evangelist helping enterprise technology companies utilize new technology such as Social, Mobile, Analytics and Cloud Computing to be more productive and become more involved in their communities as a social business! Brian’s true passion is for teaching change and he focuses on doing this with his actions as well as leveraging social and technology, as he hosts two weekly hangouts, #SbizHour & #CloudTalk as well as a two weekly podcast called SMACtalk and iSocialTalks!
  8. 8. #SMTLive Gal Josefsberg Vice President, Product Marketing and Management, Act-On @gjosefsberg At Act-On, Gal is focused on building a successful product and team while guiding Act-On through the rapidly evolving world of marketing and sales automation. He was previously the VP Products at Social Chorus, a social marketing and advocacy software vendor, Senior Director, Product Management at Tealeaf Technology, the market leader in customer experience management and the Director of Product Management at Baynote, a leading vendor of recommendation and search optimization software. Gal is an expert on cloud applications, eCommerce, marketing automation, website optimization and content generation. He is also experienced at building product management organizations, especially in tech-oriented start-ups that are transitioning to a more mature product development focus. He received his bachelor’s in computer science from Bryant University and his MBA from Columbia University.
  9. 9. #SMTLive Brent Leary Partner, CRM Essentials @BrentLeary Brent Leary is cofounder and managing partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in 2016. Leary writes regularly for America Express OPEN, CRM magazine, Small Business Trends, and serves on the advisory board for Social Media Today. He is the host and executive producer of the upcoming Atlanta-based television program Technology for Business Sake. You can email him at bleary@crm-essentials.com or send him a tweet at @brentleary.
  10. 10. #SMTLive Big Data Calls For Big Machines and Bigger Learning @BrentLeary
  11. 11. #SMTLive When Harry Met Siri…and asked her what’s in his sales pipeline @BrentLeary
  12. 12. #SMTLive The Internet of Cows, and other Things, is Near @BrentLeary
  13. 13. #SMTLive Our Speakers Shel Israel, Author, Speaker, Nice Guy @shelisrael Gal Josefsberg, Vice President, Product Marketing and Management, Act-On @gjosefsberg Robin Carey, Founder and CEO, Social Media Today @RobinCarey Brian Fanzo, Change Evangelist, iSocialFanz @iSocialFanz Brent Leary, Partner, CRM Essentials @BrentLeary
  14. 14. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  15. 15. #SMTLive Win a Ticket to The Social Shake-Up 2016 Tweet “I want to go to #socialshakeup16 because…” during #SMTlive to be entered to win a ticket to The Social Shake-Up 2016: May 24-25, 2016 in Atlanta, GA.
  16. 16. #SMTLive Thank You to Our Sponsor @ActOnSoftware #ActOnSW www.act-on.com Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On's cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle – attract, capture, nurture, convert, and expand. The platform's out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform.

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