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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
SUBJECT :INTERNATIONAL MARKETING MANAGEMENT
Total Marks : 80
N.B.1)Attempt any eight questions.
2)All questions carry equal marks.(10 each)
Question.1. What are the advantages of International Marketing?
Answer:International marketing, also known as global marketing, is the process of overseas
advertisingof the productsthata companysells.International marketingprovidesa host of benefits
to a business,fromhelpingtobroadenthe customerbase toimprovingthe reputation of the brand.
Understanding these advantages can help businesses of all sizes to plan their international sales
strategies and to focus their customer service efforts.
Market Expansion: The most obvious advantage of marketing internationally is the expansion of a
company'smarket.Expandingthe placeswhere acompanydoesbusinessandadvertisesitsproducts
and services opens up a larger customer base and potentially greater profit margins. While small
businesses may find that marketing
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

2. .
Question.2. Write a detailed note on International market selection.
Answer:Once you have made the decision to go international with your tourism business, and you
have conducted a preliminary analysis and diagnosis of your company, the first question you must
resolve is how to choose the market or markets in which to begin your operations and where to
focus your marketing efforts.
Properselectionof the marketswhere youintendtoexportyourtourismservicesis one of the most
significant aspects towards the success of the internationalisation process and, in many cases, can
determine the future viability of the expansion strategy.
Question.3. Explain in detail the environment of International business.
Answer:International business comprises all commercial transactions (private and governmental,
sales, investments, logistics, and transportation) that take place between two or more regions,
countriesandnationsbeyondtheirpolitical boundaries.Usually, private companies undertake such
transactions for profit; governments undertake them for profit and for political reasons. The term
"international business" refers to all those business activities which involve cross-border
transactionsof goods,services, resources between two or more nations. Transactions of economic
resources include capital, skills, people etc. for international production of physical goods and
services such as finance, banking,
Question.4. Explain scope of international marketing research?
Answer:The Nature and Scope of International Marketing Research
The impact of the globalizationof businessesissoprofoundthatithas beendescribedasthe second
Industrial Revolution Globalization not only means bigger businesses, but also more complex
businesses Understandably, this increase in complexity means the information needs of
organizationsare alsobecomingmore complex.Anestablishedmultinational company, operating in
multiple markets around the world, wants to study its brand image in the various global markets
How can this company conduct such a study?
A US cake manufacturer introduced its new cake mix in

3. Question.5. What are different trade theories? Explain in detail.
Answer:International trade is the exchange of capital, goods, and services across international
bordersor territories,whichcould involve the activities of the government and individual. In most
countries, such trade represents a significant share of gross domestic product (GDP). While
international trade hasbeen presentthroughout much of history, its economic, social, and political
importance hasbeen on the rise in recent centuries. It is the presupposition of international trade
that a sufficient level of geopolitical peace and stability are prevailing in order to allow for the
peaceful exchange of trade and commerce to take place
Question.6.”Understanding consumer behaviour helps in International Marketing”. Illustrate the
statement withsuitable example.
Answer:
Question.7. How does advertising and promotion help in International Marketing?
Answer:
Question.8. Explain difference between international marketing and domestic marketing.
Answer:Marketing is the efficient and effective management and utilization of a company’s
resources to meet the consumers’ demands and the company’s objectives. It involves selling the
company’s products to satisfy the needs of consumers.
It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a
company’s products with the purpose of obtaining the company�s objectives and satisfying the
consumers.
Marketing can be done within a local or domestic
Question.9. Write a note on product development in international marketing.
Answer:Few products these days are revolutionary which means that companies need to be
innovative in every aspect of their business in order to keep one step ahead. Most often new
products refresh or reinforce a product range by complementing the existing offer as opposed to
beinga catalystforbusiness change. Companies should bear in mind that the time needed to copy
products is shortening and as such fast and cost-effective simultaneous launch of new products
across multiple markets can be prudent.

4. The process used to develop products for
Question.10. Explain Pricing Basics for international marketing.
Answer:The basic policies recognized for Pricing Decisions in international market are as follows:
Fundamentalswhichmayaffectprice decisionsare consumersituationand cost considerations. It is
quite unfortunate thatmanyfirmshave noclearpricingpolicies.The following are the basic policies
recognized for pricing:
1) Cost-oriented pricing policy,
2) Customer Demand-oriented pricing policy,
3) Competition-oriented pricing policy, and
4) Other Pricing Policies.
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