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1. Dear students, get latest IGNOU MBA Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS-66: MARKETING RESEARCH
School of Management Studies INDIRA
GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 06

2. ASSIGNMENT
Course Code : MS–66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM –II/2020
Coverage : All Blocks
Note : Attempt all the questions and submit your assignment to the
coordinator of your study centre on or before 31st
October, 2020.
1. (a) What is marketing research? Try and link the role of marketer with
the customer in the entire process of marketing research. Illustrate
the above with a hypothetical example of your choice.
(b) Explain the areas of marketing research in the following situations
(i) Firm planning to foray into wellness products
(ii) Proposed launch of electric car
2. (a) A leading Indian motorcycle manufacturer has assigned the task to conduct a
study for their proposed electric motorcycles for the mass market. Prepare a
detailed market study for the company with your recommendations.
b) What is data? What are the different types of data available for a
researcher? Bring out the relationship between data and the
research process with suitable illustration.
3. (a) Distinguish between Quantitative research and Qualitative research.
With the help of suitable examples discuss the possible areas
where qualitative research can be used in marketing problems.
(b) Discuss the importance of Data Processing, Coding, Tabulation
and Data Presentation in a research project.
4. (a) Explain the terms univariate, bivariate and multivariate analysis with
suitable examples. Explain the term “Analysis of Association” and
the various techniques that a researcher can use for data analysis.
(b) Describe briefly the various multivariate procedures available to
analyze associated data in the context of marketing.
Dear students, get latest IGNOU MBA Solved assignments by professionals.
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