1. Tailoring Civic Engagement
Methods to Serve a Changing
World:
A Hands-On Workshop
Thursday, September 20, 2012
SNEAPA session C4, 1:45-
3:15pm

2. Who We Are
Ruth Fitzgerald, AICP Jill Barrett, MSW Emily Torres-Cullinane, Manisha Bewtra, AICP
Fitzgerald & Halliday, Inc. Fitzgerald & Halliday, Inc. Metropolitan Area Metropolitan Area
Hartford, CT Hartford, CT Planning Council, Boston, Planning Council, Boston,
MA MA
Daphne Politis, AICP Bill Schwartz, AICP Jim Purdy, AICP Francisco Gomes, AICP,
Community Circle the Collaborative, Inc. the Collaborative, Inc. ASLA
Lexington, MA Boston, MA Boston, MA Fitzgerald & Halliday, Inc.
Hartford, CT

3. Agenda
• Why Bother?
• Tailoring Tips
• Small Group Activity
• Wrap Up
• Evaluate Us!

4. Why bother?

6. Tailoring tips

7. Break it down…
Purpose: What are you trying to achieve?
Level of engagement: How much do you
need?
Constraints: What are your resources?
Stakeholders: Who will be affected?
Messaging: How will you communicate?
Setting the stage: How will you involve
them?
Tools and methods: Inform, engage, &
activate!

8. Purpose: What are you trying to
achieve?

9. Level of engagement: How much do you
need?

10. Constraints: What are your
resources?

11. Stakeholders: Who will be affected?

12. Project partners

13. Usual suspects

14. Champions

15. Ambassadors

16. Go Beyond

17. Messaging: How will you
communicate?

18. Setting the Stage: How will you involve
them?

19. Be inclusive

20. Make it fun

21. Reach out in many ways

22. Tools and Methods: Inform, engage,
activate!

23. Website and email list

24. Phone tree

25. Press coverage

26. Social media

27. Online survey

28. Storytelling

29. Role playing

30. Hands-on activities

31. Instant polling

32. Tailor, Tailor, Tailor

33. In summary…
• Tailor your tools
• Embrace technology
• Be creative, have fun, try something
new!
• Inform, Engage, Activate!

34. Now it’s your turn!

35. Small Group Activity (30 minutes)
• Go to the table with your assigned letter
• Discuss four scenarios (different conditions
for each)
• Getting ready for the big vote
• The new demographics
• A transformative development project
• Overcoming apathy
• Facilitators will provide details and report
back

36. Wrap-up and Evaluate!

37. What do you call this?
1. Milkshake
2. Cabinet
3. Frappe
4. Batido

38. Did you learn something new?
1. Yes, I learned a lot!
2. I learned a couple new things.
3. I only learned what different people called
blended beverages.
4. No, but I drew some great doodles on my
handouts.

39. Will you use this information?
1. Immediately!
2. Eventually.
3. Not likely.

40. Did you meet someone new who
you will keep in touch with?
1. Yes, I met more than 1 new person.
2. Yes, I met 1 new person.
3. No.

41. This event exceeded my
1.
expectations.
Strongly Agree
2. Agree
3. Neutral
4. Disagree
5. Strongly Disagree

42. Thank you to all!
… and now, one lucky winner will
receive a prize to help you tailor!