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Harnessing Web Feed Workflows

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How managed enterprise RSS environments streamline collaboration and communication

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Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com
intro to attensa holy grail & keeping your head above water workflows & story telling demo Q&A
Who is Attensa? • Launched 2005 – Portland, OR • Venture backed • 30 employees “Attensa is an up and coming disrupter with intriguing technology.” - Mike Gotta | The Burton Group
web feed workflows the right information the right people the right time
Managed Feed Environment “Exchange for Web Feeds”
consistently & instantly informed [ without being swamped with information ]
attention & location
vector space model
Vector Space Model reading + personas content cues + behaviors = relevancy ranking
reputation | brand competitive monitoring intelligence indispensable research tool tracking the buzz early warning markets | trends system & people
persistence track & team projects subscription indispensable collaboration tool build deliver shared vision insights
sales leads training forecasts podcasts & audio & video opportunities indispensable delivery tool technical supply chain bulletins alerts
information effective conduits channels attention analytics & metrics identify who didn’t read expertise the CEO’s blog
Web feed workflow for collaboration project team blog | corporate project pod & portal team wiki vodcasts metrics partners
Web feed workflow: arming & aiming sales teams sales tool blog | sales training portal podcasts acct research persistent search metrics Salesforce.com
Web feed workflow: business intelligence bus intel portal | competitive & trend dashboard precision search competitive research persistent search metrics mkt trends research persistent search Analyst feeds
Web feed workflow for 360 degree marketing Internal buzz competitive & trend monitoring precision search competitive research persistent search metrics mkt trends research persistent search brand/reputation monitoring search | news & blogopshere
Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa

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Harnessing Web Feed Workflows

  • 1. Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com
  • 2. intro to attensa holy grail & keeping your head above water workflows & story telling demo Q&A
  • 3. Who is Attensa? • Launched 2005 – Portland, OR • Venture backed • 30 employees “Attensa is an up and coming disrupter with intriguing technology.” - Mike Gotta | The Burton Group
  • 4.
  • 5. web feed workflows the right information the right people the right time
  • 6. Managed Feed Environment “Exchange for Web Feeds”
  • 7.
  • 8. consistently & instantly informed [ without being swamped with information ]
  • 9. attention & location
  • 11. Vector Space Model reading + personas content cues + behaviors = relevancy ranking
  • 12. reputation | brand competitive monitoring intelligence indispensable research tool tracking the buzz early warning markets | trends system & people
  • 13. persistence track & team projects subscription indispensable collaboration tool build deliver shared vision insights
  • 14. sales leads training forecasts podcasts & audio & video opportunities indispensable delivery tool technical supply chain bulletins alerts
  • 15. information effective conduits channels attention analytics & metrics identify who didn’t read expertise the CEO’s blog
  • 16. Web feed workflow for collaboration project team blog | corporate project pod & portal team wiki vodcasts metrics partners
  • 17. Web feed workflow: arming & aiming sales teams sales tool blog | sales training portal podcasts acct research persistent search metrics Salesforce.com
  • 18. Web feed workflow: business intelligence bus intel portal | competitive & trend dashboard precision search competitive research persistent search metrics mkt trends research persistent search Analyst feeds
  • 19. Web feed workflow for 360 degree marketing Internal buzz competitive & trend monitoring precision search competitive research persistent search metrics mkt trends research persistent search brand/reputation monitoring search | news & blogopshere
  • 20.
  • 21. Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa