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The five major elements of What is strategy?

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The five major elements of strategyArenas: Where will we be active?§  With how much emphasis ?§  Which product categories ?§  Which market segments ?§  Which geographic areas ?§  Which core technologies ?§  Which value-creating stages ?Version 3.2 March 201130 © Marc Sniukas“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 41

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