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The five major elements of What is strategy?

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The five major elements of strategyEconomic Logic: How will we obtain our returns?§  How profits will be generated, above the firm’s cost of capital.§  Lowest costs through scale advantages ?§  Lowest costs through scope and replication advantages ?§  Premium prices due to unmatchable service ?§  Premium prices due to proprietary features ?Version 3.2 March 201134 © Marc Sniukas“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 45

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