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Five DefinitionsStrategy as…§  a consciously What is strategy?

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Five DefinitionsStrategy as…§  a consciously and purposefully developed plan;§  a ploy to outmaneuver a competitor;§  a pattern in a stream of actions, whether intended or not;§  a position defined either with respect to a competitor, in the context of anumber of competitors, or with respect to markets; and as§  a perspective, i.e. a certain mindset of how to perceive the world.Mintzberg, H. (1987). "The Strategy Concept I: Five Ps For Strategy." California Management Review 30(1) Fall: 11-24.Version 3.2 March 20115 © Marc Sniukas

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