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The Activity SystemPrimary and Support What is strategy?

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The Activity SystemPrimary and Support ActivitiesPrimaryActivitiesInbound LogisticsOperationsOutbound LogisticsMarketing & SalesServiceProcurementTechnologyDevelopmentHRMFirm InfrastructureSupportActivitiesActivities associated with receiving, storing,and disseminating inputsActivities associated with transforming inputsinto final productsCollecting, storing, and physically distributingproducts/ services to buyersProviding a means by which buyers canpurchase the productProviding service to enhance or maintain thevalue of productsPurchasing of inputs to facilitate all otheractivitiesThe improvement of technologies throughoutthe firmActivities associated with the management ofpersonnelAll general activities that support the entirevalue chainVersion 3.2 March 201150 © Marc SniukasFollowing “Strategy: Process, Content, Context” 3rd edition De Wit & Meyer Thomson Learning 2004

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