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www.soUNIQ.co.uk,[object Object]
UNIQ Online Marketing Module 3,[object Object],Aims, Objectives and GoalsThe Secret Ingredient,[object Object],www.soUNIQ.co.uk,[object Object]
Welcome to Module 3! ,[object Object],The purpose of this module is to identify your marketing aims, objectives and goalsso that you can identify the right marketing activities for your business and the ones you should avoid. ,[object Object],Knowing these will help you further develop your company vision and you will be able to measure the success of your marketing.,[object Object],www.soUNIQ.co.uk,[object Object]
What we will cover in this lesson,[object Object],[object Object]
Why they are important
The impact they have on your marketing plan and activities
How you create your own aims, objectives and goalswww.soUNIQ.co.uk,[object Object]
What is the difference between aims, objectives and goals?,[object Object],[object Object]
Objective: A stated measureable target of how to achieve the business or marketing aims.
Goal: Observable and measurable end result based on one or more objectives to be achieved within a fixed timeframe. www.soUNIQ.co.uk,[object Object]
Important! Objectives have to stem from the aim and the goals are the breakdown of the objectives. ,[object Object],Aim,[object Object],Objectives,[object Object],Objectives,[object Object],Objectives,[object Object],Goals,[object Object],Goals,[object Object],Goals,[object Object],Goals     Goals,[object Object],www.soUNIQ.co.uk,[object Object]
Confession!,[object Object],I always believed that aims and objectives were simply something you had to include in a business plan. I never paid much attention to their true value as I produced stock answers…,[object Object],www.soUNIQ.co.uk,[object Object]
However, it was not until we were designing some marketing software that I began to realise the why it is important.,[object Object],The aims and objectives you set for your business and marketing dictate which marketing activities you should be doing and the ones you should avoid. ,[object Object],Every single activity should take you a step closer towards the overall aim and objectives of your company.,[object Object],Therefore, aims, objectives and goals play an absolutely vital role in your company’s future success. ,[object Object],www.soUNIQ.co.uk,[object Object]
Marketing is not just about new sales. ,[object Object],If you get the other objectives and benefits marketing offers right, you can vastly increase new sales without that being your sole aim. ,[object Object],www.soUNIQ.co.uk,[object Object]
Measuring,[object Object],If your aims, objectives and goals are clear, you can measure your marketing and business success.,[object Object],How will you know which marketing activities are working if you have no way of clearly measuring them? Business success is not a result of haphazard actions.  ,[object Object],www.soUNIQ.co.uk,[object Object]
[object Object]
Informs important decisions
Enables others within your business to understand what you’re working towards
Customers can understand what you want to achieveWhat are the other benefits?,[object Object],www.soUNIQ.co.uk,[object Object]
How to create your own aims, objectives & goals,[object Object],Work out your overall aim as a company,[object Object],2. Work out your ,[object Object],marketing aim ,[object Object],How you frame your aim or objective will fall into one of four categories. Over the next few weeks I will show you what these categories are and how to choose the most relevant one for you.,[object Object],www.soUNIQ.co.uk,[object Object]

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Aims, Objectives and Goals