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Aims, Objectives and Goals
1.
2.
3.
4.
5.
Why they are
important
6.
The impact they
have on your marketing plan and activities
7.
8.
9.
Objective: A stated
measureable target of how to achieve the business or marketing aims.
10.
11.
12.
13.
14.
15.
16.
17.
Informs important decisions
18.
Enables others within
your business to understand what you’re working towards
19.
20.
21.
22.
23.
24.
25.
An aim is
the overall, big picture and goal of the business or marketing project
26.
27.
28.
Select your main
aim and objectives then make them specific to your business and situation
29.
30.
31.
32.