1.
There’s a formula to the life of a
successful fashion blogger on
Instagram and it all comes down to 12
signature photos. Perfect these shots,
scatter them throughout your feed, and
you’ll be an Instagram fashion star
before you know it.

2.
In an effort to truly get inside the
mind of a powerful fashion blogger
on Instagram, we set our copywriter
JV (aka @16tacos) a mission to
recreate each of the 12 signature
poses - for better or for worse.
NB: Subtlety is not his strong point.

3.
#THETRAVELLINGICECREAMCONE
The travelling ice cream cone has been spotted from the
gritty pavements of New York and Venice Beach, right
through to the cobblestoned streets of Paris and the crystal-
clear waters in the Caribbean. Because nothing says you’ve
made it like a double scoop of your favourite flavour in an
exotic land.
Made famous by:
Julie Sariñana from Sincerely Jules.
Location:
Your hand.
Mandatory:
Getting your expensive watch and jewellery in shot.
01

4.
#THETRAVELLINGICECREAMCONE
Blogger: @sincerelyjules
Combining the purity of the old-school
soft serve with an edgy black and white
filter. Genius.
Blogger: @songofstyle
Looking like a boss with an arm full of
Cartier bling and a scoop of vanilla
choc-chip the size of your face.
Blogger: @songofstyle
No comment...

5.
#THETRAVELLINGICECREAMCONE

6.
#THECARRIEBRADSHAW
When you’re in the fashion capital of the world, every
moment is a potential Instagram shoot, but none more so
than the balcony of your hotel room. Made famous by a Sex
And The City episode where Carrie checks into the
luxurious Hôtel Plaza Athénée, the Parisian balcony scene
is a right of passage for any aspiring fashion blogger.
Made famous by:
Nicole Warne from Gary Pepper Girl.
Location:
A Parisian balcony.
Mandatory:
Your fashion face.
02

7.
#THECARRIEBRADSHAW
Blogger: @garypeppergirl
There’s no such thing as too much sun
flare when the Eiffel Tower is in the
background.
Blogger: @thehautepursuit
Just because you’re confined to a
square, doesn’t mean you can’t
execute it like a full-fledged magazine
shoot.
Blogger: @oraclefoxblog
You know it’s serious fashion business
when it involves the ‘jacket cape’.

8.
#THECARRIEBRADSHAW

9.
#TIMECHECK
The ‘time check’ shot is a must for any fashion blogger.
Not only can you shoot it yourself, you can also feature
your jewellery and manicure alongside your timepiece.
Plus, if you frame it right there’s an opportunity to capture
your entire outfit. Because you can never have too many
designer pieces in the one shot.
Made famous by:
Unknown.
Location:
Your wrist.
Mandatory:
A manicure.
03

10.
#TIMECHECK
Blogger: @margaret__zhang
Two watches, leopard print, snakeskin
print and geometric patterned shoes
are best left to the experts.
Blogger: @rumineely
Respect for any blogger who can take
a photo with no hands.
Blogger: @dmarge
Combine your timepiece with your love of
Monocle magazine.

11.
#TIMECHECK

12.
#LIFETHROUGHTHELENS
You’ve already posted three photos in a row that show your
face, but you just got a new pair of designer sunglasses and
you want your followers to know. Enter the ‘life through the
lens shot’. Master this shot and you’ll be able to keep your
mystique of rarely showing your face, and never making
direct eye contact with the camera.
Made famous by:
Unknown.
Location:
Your perspective.
Mandatory:
Expensive sunglasses.
04

13.
#LIFETHROUGHTHELENS
Blogger: @oraclefoxblog
Just you, New York City and your
tortoise shell half-rims.
Blogger: @oraclefoxblog
Show low tide who is boss and make
your own ocean with blue-tinted
shades.
Blogger: @songofstyle
A great example of the ‘rule of thirds’
and what $10K worth of wrist swag
looks like.

14.
#LIFETHROUGHTHELENS

15.
#LOVEFINGERS
Sometimes you feel so much love for a moment it’s not
enough to just hashtag it with #love. That’s where ‘love
fingers’ comes in. Whether it’s beautiful architecture, a street
sign that resonates deep or a sunset you just can’t put into
words, this is your go-to shot. Getting the heart shape right is
crucial, so practice in the mirror at home first. You’ll also
need a photographer partner to take this shot for you.
Made famous by: Unknown.
Location:
Wherever you feel the love.
Mandatory:
The enthusiasm of a child.
05

16.
#LOVEFINGERS
Blogger: @songofstyle
Double loving.
Blogger: @tuulavintage
Paris loving.
Blogger: @manrepeller
Event promotion loving.

17.
#LOVEFINGERS

18.
#FEETNFLOWERS
Flower stall owners all over the world must be perplexed at
the sudden influx of well-heeled fashionistas pretending to
peruse the foliage only to take a photo of their feet and then
leave. It’s a great way to add a bit of colour into your
Instagram feed while showing off your designer footwear.
Made famous by:
Julie Sariñana from Sincerely Jules.
Location:
A flower market.
Mandatory:
A pedicure.
06

19.
#FEETNFLOWERS
Blogger: @sincerelyjules
Impress your followers with an exact
colour match between the flowers and
your shoes.
Blogger: @oraclefoxblog
Give your home country some love and
highlight your Australian base using
natives.
Blogger: @songofstyle
Play around with composition and nail
a shot that’s shaped like a giant bunch
of flowers.

20.
#FEETNFLOWERS

21.
#FEETNTILES
You’ve exhausted the flower markets in your
neighbourhood, but you still have shoes to shoot. Enter ‘feet
n’ tiles’- a cleaner, more graphic version of the floral shots
you love. Bloggers who love this shot will have Morocco at
the top of their bucket list.
Made famous by:
Julie Sariñana from Sincerely Jules.
Location:
The floor.
Mandatory:
Shit hot shoes.
07

22.
#FEETNTILES
Blogger: @sincerelyjules
A classic shot wearing the summer
shoe of the moment, the Chanel
espadrilles.
Blogger: @songofstyle
Knock off two trends in the one shot –
metallics and slides.
Blogger: @tuulavintage
Demonstrating why walking over tiles in
Morocco without taking a photo is
pretty much impossible.

23.
#FEETNTILES

24.
#FASHIONFOODIEFLATLAY
Food has been having its moment for a while now, but
never has it been so fashionable until now. Fashion
bloggers have realised that delicious food and designer
accessories are powerful combo on Instagram. The goal for
this shot is to capture your personal style in a meal.
Made famous by:
Margaret Zhang from Shine By Three.
Location:
A table or bench.
Mandatory:
Designer sunglasses.
08

25.
#FASHIONFOODIEFLATLAY
Blogger: @margaret__zhang
You know your styling has reached
next level when you can make an
avocado look at home sharing the
scene with Louis Vuitton.
Blogger: @sincerelyjules
When you’re wearing Chanel
espadrilles, you’ll find a way to get
them in shot.
Blogger: @songofstyle
It’s a good day when your accessories
outnumber your beverages.

26.
#FASHIONFOODIEFLATLAY

27.
#AERIALBEDLEGS
It’s nice to show your followers a behind-the-scenes look at
your personal home life. This shot has become popular on
Instagram feeds not just because it can incorporate multiple
themes (work life, fashion life, home life), but also for it’s
mysterious nature. Who took the photo? Did they use a
selfie stick? Why are they in bed at 2pm in the afternoon?
So many questions.
Made famous by:
Amanda Shadforth from Oracle Fox.
Location: Your bed.
Mandatory:
Unmade white sheets.
09

28.
#AERIALBEDLEGS
Blogger: @oraclefoxblog
Taking a photo of yourself in bed
looking at a photo of someone else in
bed. Gold.
Blogger: @brooketestoni
The question is not why do you have
accessories monogrammed with your
initials in bed with you, it’s why wouldn’t
you?
Blogger: @sincerelyjules
A great alternative to the ‘fashion
foodie flat lay’ for those with tanned
and toned pins.

29.
#AERIALBEDLEGS

30.
#IMKINGOFTHEWORLD
You don’t have to be on the front of a massive cruise liner
like Leo in the film Titanic to give this shot a whirl. At first
glance it’s a legitimate tourist snap, but look a little closer
though and you’ll notice the carefully styled outfit and
perfectly tousled hair. The best thing about this shot is that
you don’t need a photographer or travel buddy to capture it
– set it up and any passing tourist can snap off a shot or 20.
Peace fingers optional.
Made famous by:
Jessica Stein from Tuula Vintage.
Location: Where there is an epic view.
Mandatory:
Arms must be a T to V shape – no lower, no higher.
10

31.
#IMKINGOFTHEWORLD
Blogger: @tuulavintage
All the ingredients with lush mountains,
azure ocean and a super cute summer
dress.
Blogger: @songofstyle
Peace fingers on a camel – enough
said.
Blogger: @thisislandlife
Risk getting swept off the rocks for the
perfect shot because #yolo

32.
#IMKINGOFTHEWORLD

33.
#HAVEPASSPORTWILLTRAVEL
There are a bunch of great shots you can get at the airport,
but none as simple and effective as the ‘have passport, will
travel’. Similar to the ‘time check’, this shot allows you to
capture your well-travelled passport, business class tickets,
designer passport wallet and your even more expensive
carry-on.
Made famous by:
Chiara Ferragni from The Blonde Salad.
Location:
The First Class Lounge or your massive reclining seat.
Mandatory:
A Louis Vuitton passport wallet and showing as many
pieces of designer luggage as possible.
11

34.
#HAVEPASSPORTWILLTRAVEL
Blogger: @chiaraferrangni
Multiple levels of monogram.
Blogger: @sincerelyjules
Just a casual Louis Vuitton on your lap.
Blogger: @chiaraferrangni
Take it next level and get a map of the
world tattooed on your wrist.

35.
#HAVEPASSPORTWILLTRAVEL

36.
#THISPJLIFE
No we’re not talking about pyjamas, we’re talking about
private jets (PJs). Because why would you fly first or
business class when you can fly private. With bloggers
reaching celebrity-like status and fashion designers
chartering private jets to fly them to events, expect to see a
whole lot more of this going on in your Instagram feed.
Made famous by:
#richkidsofinstagram
Location:
The tarmac or your massive leather seat.
Mandatory:
Looking like its no big deal.
12

37.
#THISPJLIFE
Blogger: @tuulavintage
Make boarding a private jet look like you’re
in a Michael Kors ad.
Blogger: @oraclefoxblog
The perfect location for self-reflection.
Blogger: @tuulavintage
Combining a ‘time check’ and ‘this PJ
life’ mid-flight.

38.
#THISPJLIFE

39.
We hope you enjoyed our 12 ways to spot a fashion
blogger on Instagram. A big thanks to the fashion
bloggers who inspired this, who are a creative
inspiration to each other and their millions of fans.
Which of these 12 have you done or haven’t done?
Have we missed any signature photos of the
fashion blogger?
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