2011<br />DIGITAL PREDICTIONS<br />

Time again to dust off
our crystal ball, tweak the physic powers, poke the giant octopus and attempt to predict what’s going to be hot in 2011.<br />However before we do, lets look at how successful we were last year...<br />

X<br />Depends where you call
home!<br />X<br />Really Steve’s failing!<br />X<br />See above<br />X<br />First baby steps<br />X<br />Ah come on!<br />

X<br />David Fincher agrees<br />X<br
/>X<br />X<br />Depends on where you sit<br />X<br />X<br />‘To the cloud!’<br />X<br />X<br />Claiming this as a Correct!, on a technicality<br />So, 65% success rate! Not too bad.<br />What will 2011 hold...<br />

1<br />Deals & Places<br />Facebook
Places becomes the 300lb GPS check in gorilla! In the process unlocking the “Widespread reach” badge that eluded Foursquare.<br />Look out for Facebook Deals becoming a feature of every brief. Even if the client has no physical location to own.<br />

2<br />Level Up! <br />‘Gamerfication’
being the buzz word as every one from charities, film studios, packaged goods and all in between look to add a powerful element of play to their marketing & CRM strategies.<br />Watch out though, in 2011 consumers won’t be able to sneeze without receiving points!**anyone from Kleenex reading this?<br />

3<br />Platforms & Services<br />In
2010 we saw brands move towards creating long term owned platforms (Pepsi Refresh, Nike+) vs. short term campaigns.<br />Expect to see this go one step further with brands providing services that compliment their brand. For example, P&G, Mr Clean car washes.<br />

4<br />Hot Buys<br />With no
shortage of $ stockpiled we expect to see some hot buys in 2011. Here are our top picks:<br /><ul><li>Amazon buys Netflix

Facebook buys SkypeThen develops its
own product and reneges on the deal at last minute

Apple buys SpotifyAnd then shuts
it down. iTunes.com launches

J&J (KY Jelly) buys Chatroulette
& Redtube*To have complete 360 relationship with large segment of their audience

Google starts a real estate
arm. Or buys a bankGot to do something with the $30B in cash lying round *anyone from Kleenex reading this?</li></li></ul><li>5<br />To The Cloud! (this time we mean it)<br />While Australia waits for it’s $50B National Broadband Network to get the funding, the USA dive even further into the cloud.<br />Google’s ChromeOS & laptop is the first step in being free of the HD addiction.<br />Microsoft’s Office 365 shakes up the way we pay for software.<br />onLive and Gaikai want you to throw away your consoles for streaming games.<br />Spotify launches in the USA, Apple retaliates with the launch of iTunes.com<br />GoogleTVlaunches and even more networks “cock block” their content.<br />

6<br />Social Media Fatigue<br />Social
media fatigue will skyrocket in 2011 as people start to regret having their boss, mother and 150 other “friends” connected to their weekend activities.<br />Simplified, restrictive & exclusive social networks similar to Path.com, which limits your possible friends will be on the rise. <br />While the choice of social networks people actively participate in will filter down to one or two.<br />

7<br />Nerd Matters<br />Net Neutrality
gets a catchier name and becomes bigger fodder in public debate. While still confusing many. <br />Nerds continue to correct concerned citizens on the original name.<br />And you thought Y2K was big! Chaos will ensue come April 2011, the predicted date when we all run out of ip4 IP addresses. As long as Farmville & WOW continue to work no one will notice a problem.<br />

8<br />Everything Mobile (maybe not)<br
/>Surely if Chase customers in the USA can deposit checks via their iPhone, you can pay for a Coke with it too right? No.<br />Will 2011 be the year your mobile replaces your wallet and house keys to allow you to wear the skinny jeans in comfort? No.<br />Mobile innovation will continue however unless we move to Japan, it’ll be a few more years before the infrastructure catches up with our Tokyo dreams<br />

9<br />Microsites are back!<br />After
taking a beating in 2010, microsites will rise from the ashes as... Facebook tabs!<br />But we’ll all realize just because it’s on a social network doesn’t make it more social. So…<br />We’ll see a return to more “social microsites” as we realize the microsite wasn’t the problem, it’s what you did with them.<br />

10<br />Digital Craps<br />2011 will
see the peak of digital buzz word bingo! This is good news if you’ve just fired your agency. Print these off to take the mystery out of the pitch responses.<br /> *download your own Digital Craps here<br />

2011 HOT OR NOT<br />In
pulling this though provoking and deadly serious prediction deck together, we ended up with some thoughts on what else will be Hot or Not in 2011.<br /><ul><li>Wired iPad

iTunes

Google PLUS 1

User Generated Content

Ipad1.0

3D TV

iAds

TEDx

BluRay

eBay

Trend Reports

Project / Flipboard

Spotify

Niche Social Networks

Ubiquitous computing

Ipad2.0

3D Printing

Facebook Deals

TED

Google TV

Groupon & Clones

Leaking Info</li></li></ul><li>Trends Overload<br />Here’s a
collection of some more researched and detailed trend/prediction reports for 2011<br />

Reference Links<br />Links for further
reading:<br />Facebook Deals | Facebook Places | Gamification 1 | Gamification 2 <br />Brand Platforms | Pepsi Refresh | Mr Clean Car WashGoogle + Real Estate | Facebook + Skype | Apple + SpotifyOffice 365 | ChromeOS | onLive | Gaikai | Google TV Blocked<br />Path.com | IP Shortage | Net Neutrality | iPhone check deposit<br />

Happy New Year<br />www.soapcreative.com<br />sales@soapcreative.com<br
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CHECK OUT SOAP 2010 PREDICTIONS<br
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