In this webinar, you will discover: How Real User Measurement delivers greater insight about your customers’ online interactions and takes the guesswork out of performance management testing Why Real Time Monitoring can tell you what is possible and help focus on delivering against key business metrics How mPulse can help set accurate goals based on how fast your website should be to meet end users expectations and demands

1. Introduction to
Real User Measurement

2. © 2013 SOASTA. All rights reserved. 2
Agenda
Introduction to RUM
Why RUM First
Demo of mPulse
Questions & Answers - input via Chat
Hosts:
Chris Addis & Oliver Hunt

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Speed is a means to an end,
not the ultimate goal

4. Happy
Customers
Spend &
Stay
Around

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Unhappy Customers Leave You
Frustrated customers = lost business
BounceRate
Load Time
*Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate
o Study for a cross section of
sites
o 8 Million pages
o 1.5 Million Visits
o 50 different dimensions
• Browsers
• Geographies
• Bandwidth Classifications

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Unhappy Customers Don’t Buy
A case study from the world’s largest retailer
o 2011 – Walmart presents
findings from a RUM study
done to show the impact of
site performance on
revenue
o Results are staggering
• 1s improvement = 2%
conversion lift
• 100ms improvement = 1%
increase in incremental
revenue
Source: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e

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Unhappy Customers Damage your Brand

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So if we want happy customers, everything we
do should put the user first,

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Which means our performance measurement
should focus on measuring users

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How fast am
I?
How fast should I
be?
How do I get
there?

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How fast am
I?
How fast should I
be?
How do I get
there?

12. http://www.flickr.com/photos/usnavy/
How do you
measure a
user?

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Users are different in many ways
Different locations, browsers, pages & devices

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But all users use computers
&/or mobile devices

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So put something inside the computer

16. But not these computers
http://www.flickr.com/photos/luc/

17. http://www.flickr.com/photos/luc/
These computers

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How Fast Am I?
Instrument Every Interaction On Your Web Site
Copy Paste View
Results

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How fast am
I?
How fast should I
be?
How do I get
there?

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Start with the behaviors you care about
Measure them using RUM
Bounce
RateConversio
n
Revenu
e
Likes, Shares,
EtcComment
s
Items
Sold
Signup
s

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Then plot how speed changes the metrics
Example: Bounce rate vs. page load time

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Choose a metric value to target
Example: 30% Bounce Rate

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Derive the required speed from the chart
Example: 3.5 second load time for a 30% or better bounce rate
3.5 sec

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Understand what is need to reach goals
To get a bounce rate of 15% the load time needs to be 2 sec
2 sec

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How fast am
I?
How fast should I
be?
How do I get
there?

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Find variations to focus on
o Geographic variations
o Browser variations
o Bandwidth variations
o Page variations
o Time variations
o Day variations

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Page variations

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Browser variations

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Geographic variations

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mPulse supports all of these

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mPulse
Collect
everything
Map to business
objectives
View real
user data in
real time
Real Time, Real User Intelligence
SOASTA mPulse

32. SOASTA mPulse
www.soasta.com/mpulse