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Webinar: Measuring The Impact Of End-To-End Website Optimization

End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.

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Webinar: Measuring The Impact Of End-To-End Website Optimization

  1. 1. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. End-to-End Website Optimization September 13, 2016
  2. 2. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 2 Welcome! Connie Quach VP, Product Marketing @connie9888 | cquach@soasta.com Mat Ball Product Marketing Manager @matball49 | mball@soasta.com
  3. 3. What we’ll cover
  4. 4. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 4 Overview • Market Trends • Spotlight Companies Taking Bold Steps in Business Operations (#BizOps) • How Data Science Techniques Can Be Advantageous for 2017 and Beyond!
  5. 5. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 5 Let’s Jump In…
  6. 6. What’s the market doing?
  7. 7. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 7 Market Trends and Stats
  8. 8. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 8 Market Trends and Stats • 100 stores closing, increased investment online • Double digit growth in online sales Q1 2016 “Our business is rapidly evolving in response to changes in the way customers are shopping across stores, desktops, tablets and smartphones…continue to invest in our business to focus on where the customer is headed…” – CEO Terry J. Lundgren  • 150+ hires in San Francisco digital center (2015) • Merge online and store merchandising and marketing teams
  9. 9. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 9 Market Trends and Stats • Investing ~ $1.5B in e-commerce in 2015, more in 2016 • Online sales rose 11.8% last quarter Every 1 second of load time improvement  2% conversion rate increase
  10. 10. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 10 Market Trends and Stats • Q1 revenue = $29.1B - highest sales growth in 4+ yrs • Projection - #1 U.S. apparel retailer by 2017 100ms improvement increased sales by 1%  $8.8M of increased sales per second (calculation based on ‘15 e-commerce rev of $88B)
  11. 11. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 11 Industry Outlook “As enterprise digital efforts transition…to more strategic business transformations, the need to bring the customer experience and IT performance together with business outcomes becomes paramount.” – Jason Bloomberg, President Intellyx
  12. 12. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 12 Industry Outlook “Customer obsession unmistakably boosts revenue…I&O pros are shifting from monitoring infrastructure SLAs to including a basic understanding of technology’s impact on end user experiences.” – Milan Hanson, Forrester Research
  13. 13. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 13 What’s trending? Silos breaking down: • People • Teams • BizOps Continuous improvement from back-end to front-end. Total focus on Customer Experience User Experience IT Performance Business Outcome
  14. 14. Company Spotlights
  15. 15. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 15 Bold Steps to Improve Business Operations #BizOps
  16. 16. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 16
  17. 17. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 17
  18. 18. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 18 Optimization and performance: • CX + performance + business correlations – how to? • Early stages of RUM • Needed deeper analytics Back-end to front-end coverage: • Back-end – APM solution • Front End - SOASTA mPulse • Establish performance and business metrics for visitors, continuously monitor results • Connecting Optimization and IT teams for performance improvements
  19. 19. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 19 The Takeaways… “Gimme the goods!” The Back-End: • Test early, often, realistically, in production • RUM (ALL user events) + perf testing • Connect performance and biz teams early The Front-End: • Know your customer, establish metrics, SLAs • Continuous feedback = faster remediation • Connect teams over CX + performance Check with your HR ✔
  20. 20. Data Science – 2017 and Beyond
  21. 21. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 21 SOASTA Data Science, what’s in it for you? • What-if…increasing page speed by .5 seconds resulted in $50K annually or 5x page views? • Which pages are most impactful to my business? • Would you like the ability to remediate marketing campaign issues in realtime? “Yeaaaaah, so I’m gonna need you to make promotional adjustments in realtime. Mmmkay?
  22. 22. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 22 What-If? Conversion + Page Views + CX • Accurately predict potential gains from increase in page speed • Conversion, revenue, page views, session length • Based on your entire user history + data science
  23. 23. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 23 Which pages matter the MOST? • Which pages rank the highest for conversion, for activity? • Spearman’s rank correlation + ALL your user events • Workload prioritization
  24. 24. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 24 Realtime Campaign Tracking and Remediation • Combines marketing and performance analytics in realtime • Identifies performance issues across device type, browser, geo… • Guides realtime remediation of IT performance issues via alerts
  25. 25. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 25 Bringing it home…End-to-End Optimization • Surround back and front-end, continuously measure / test / optimize • When teams collaborate, online wins • Data science is a critical piece to gain an advantage
  26. 26. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 26 Thank you…For more, SOASTA is here! Questions??? Contact SOASTA to see how your online performance stacks up… • info@soasta.com

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