1. Hyundai i30

2. Meeting Agenda
Facilitator : So Hyun Lim (CCO, Headquarter)
I. A brief Intro about the Product, i30
– Jun Young Park (CMO, Headquarter)
II. Current Market situation in France
- Sylvain Repetti (CMO, Hyundai France)
III. Discussion Session

3. About i30

4. What is i30?
i30
I : Inspring, Intelligence,
Innovation
30 : C segment (Compact car)
 Price
18,000,000 - 22,000,000 Won
 Distinctive Feature
Automatic Parking System

5. Competitor
I 30 Peugeot 308
I 30 Peugeot 308
Price 16,900 - 26,500 € 18,650 - 30,350 €
Fuel Gasoline, Diesel Diesel
Fuel Efficiency 20Km/L(Diesel) 22.6Km/L
Feature High Technology Option High Fuel Efficiency

6. Hyundai i30
in France

7. Key Figures
• Penetration of the French market in
1992
 Sales value in 2011
500 million €
 Sales volume in 2011
21,000 cars (+7,5%)
 First quarter of 2012
increase of 21%
 Market share
1%
• Wide line of products
• 194 outlets
• I30: from 16,900€ to 26,500€

8. Current Strategy
• Capture the traditional customers of the
French, Italians and Japanese brands
• Increase sales up to 30,000 cars (+48%)
• Highlight the Hyundai difference
• Catch new customers and develop loyalty
Installation of Improvement
Fast renewal Increase of
plants in of the after
of the cars the outlets
Europe sale service

9. French Market & Trend
Market share PSA
Renault
3% 3% 3% 3% 3% Volkswagen
Huge domination 3% Ford
4% 30% GM
of the French 5% Nissan
Fiat
brands BMW
13% 24% Toyota
6%
Hyundai
Mercedes
Others
The cars market undergo a massive slowdown