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Mad Scientist Craft Brewery,[object Object],A business plan by Eric Hanson,[object Object]
The Problem,[object Object],People want to drink local, high quality craft beers,[object Object],People are often forced to drink a fizzy yellow beer type substance instead,[object Object],No focus on sustainable brewing practices ,[object Object]
The Solution,[object Object],Passionate and creative brewers who are as much artists as they are entrepreneurs,[object Object],A socially responsible brewery that is run on renewable energy,[object Object],Delicious hand crafted beers,[object Object]
SWOT,[object Object],Strengths: Unique and high quality hand crafted beers,  our ability to quickly adapt to changes in the market.  ,[object Object],Weakness: Our small size, as we cannot operate economies of scale like the larger brewers.  ,[object Object],Opportunities: Endless for a creative company that brews great beers like us. ,[object Object],Threats: The weather which can affect our supplies, and our competition.,[object Object]
Conclusion,[object Object],Beer has been around for over 10,000 years,[object Object],100 years ago in America there were over 3000 small privately owned breweries, now there is only half that.,[object Object],Craft Beer sales increased in the recession economy,[object Object],Simply put, people love our beers!,[object Object]

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Mad scientist craft brewery

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