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Print™ Sample Analysis
1. PRINT™
Social Media
Performance Analysis
November 2011
EXAMPLE DATA ONLY
2. About PRINT™
PRINT™ is the new, multi-channel social media performance measurement
system from Sociagility.
The PRINT™ methodology measures five key attributes of social media
performance across multiple social platforms and channels.
The result provides direct competitor analysis and delivers specific,
actionable insights into areas for improvement.
PRINT™ Reports can be one-off snapshots or continuous tracking studies.
Each assessment is bespoke and provides comparative PRINT™ Index
scores for a specific set of competitors. As well as a summary scorecard,
detailed comparative scores and re-usable graphics are included for
attribute and channel combinations.
Here is just a sample of the actionable insights that PRINT™ offers. To
receive a full example report please visit www.sociagility.com/print.
EXAMPLE DATA ONLY
3. Scorecard
The scorecard provides an “at a glance” overview of all scores for all brands.
EXAMPLE DATA ONLY
4. Scorecard
The comparative
PRINT™ Index scores
for each brand in the
group
EXAMPLE DATA ONLY
5. Scorecard
Brand scores are
broken out for each
of the five attributes,
showing leaders and
laggards
EXAMPLE DATA ONLY
6. Scorecard
Brand scores are also
broken out for each
channel, again
showing leaders and
laggards
EXAMPLE DATA ONLY
7. Brand assessment
A summary of the key challenges and opportunities affecting the brand in comparison to group
EXAMPLE DATA ONLY
8. A series of insight charts show the detailed PRINT™ performance for each brand
Here is just one of a number of
charts that breaks down
comparative performance for each
brand by attribute
EXAMPLE DATA ONLY
9. A series of insight charts show the detailed PRINT™ performance for each brand
And here is an example showing
the contribution of each channel
towards each brand’s attribute
score
EXAMPLE DATA ONLY
10. Another series of insight charts map the attributes against each other
The ‘cross-hairs’ show the average
score for the group and the size of
the bubbles indicate each brand’s
PRINT™ Index score
Size of circle = PRINT™ Index score
EXAMPLE DATA ONLY
11. About PRINT™
Each PRINT™ Comparative Analysis includes a benchmarking
report plus detailed channel and attribute investigation for up
to eight selected brands and costs under £1,000 (€1,200 or
$1,600).
After an initial analysis, follow-up reports can be produced on a
monthly, quarterly, six-monthly or yearly schedule for
significantly less.
Bespoke versions can be created for organisations with more
detailed requirements (e.g. multiple brand/country profiles to
analyse).
For more information, and to get a more detailed sample report,
go to www.sociagility.com/print.
EXAMPLE DATA ONLY
