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Social3i | Who we are
social3i is a strategic consulting company with a clear social
Our team of marketing professionals has nearly 3 decades
of hands-on marketing experience in digital media,
ecommerce, mobile and social media with an emphasis on
Youth and Sports Markets.
Our careers have developed through an iterative process of
modeling, measuring and molding strategic digital
communications campaigns for some of the online world’s
best known brands, including; Microsoft Bing and Zune, as
well as RealNetworks Rhapsody music service and T-Mobile.
We have also worked hand-in-hand with many of the world’s
largest creative digital communications firms including;
Tribal DDB, Razorfish and Publicis.
We have a deep and wide network in the emerging media
market with direct access to key research & analytics
technology providers, media and social platform partners,
content producers and unique creative shops.
Research & Insight
social3i provides customized research on the
social media landscape. We can help if you are evaluating
the social channel as an customer acquisition source,
retention tool or engagement driver.
We’ll prepare and package deep insights for you, giving you
back time, so you can focus on driving the business
outcomes that matter.
Our Research services include:
• social media landscape audits & benchmarks
• key influencer identification and mapping
• trend spotting & social meme analysis
• competitive analysis
• brand perception tracking & monitoring
• social media channel analysis
• other research [tailored to specific need)
Our insightful and customized Market Research is made
possible via our teams’ extensive knowledge and network of
technology providers like Radian6, Alterian SM2 and Visible
Ideation & Planning
social3i consultants have experience working with fortune
500 management teams to create and bring new
concepts and ideas to life. We work on a project basis,
helping our customers develop and execute strategic paths
for their social marketing programs.
social3i has developed a planning and education framework
which is used to guide and structure the work with our
Our expertise in data-driven-planning will help you with:
• social marketing campaigns and new
member/community development projects.
• cross-media and cross-platform growth programs
(web, social, mobile).
• internal organization planning to manage corporate
communication goals in social media.
• external social marketing strategies and tactics
planning and execution.
Our customers are mainly mid-sized and large digital
technology companies and organizations with a special
focus on Youth and Sports markets.
We’ve built influencer models for Fortune 500 brands and
small to mid-sized companies who have all had vastly
different definitions of influence.
Together, we’ll create, deploy and manage a customized
model using key metrics like; reach, authority, affinity &
authenticity to map & measure whether an influencer is
relevant to you and whether they are new, established or
We’ll build an “Influencer Playbook” full of actual Influencer
biographies and show you and your team how to use these
bios to understand, reach-out-to and activate these people.
The “Influencer Playbook” will help your team to:
• define and map online Influencers
• evaluate types of Influencers
• develop programs to engage and thank Influencers
• develop guidelines for Influencer self-regulation
• monitor Influencer behavior over time
Social Program Development
Our experience developing and deploying advanced social
marketing programs for Fortune 500 brands will help you
uncover the right combination of services to make your
social marketing programs successful.
How our Program Development Services work:
• we collaborate with your team to create and
implement new ideas.
• we help you define, locate and activate influential
• we help build and/or edit strong, clearly defined
presences in the social channels relevant to you.
• we provide tutorials and reports that give you the
knowledge to take control of your presence.
• we help build your internal team of social
marketers, who’ll begin weaving your social
channels in with your current offline, online,
external and internal messages
Whether you're an individual building your brand, or a
business consolidating your various touch points into a
unified message and presence, our system works for you.
Social Marketing Training
Our social marketing training programs are custom built to
help your teams drive your specific business outcomes.
We’ll conduct your training on-site at a time when your
team can be fully immersed in the learning experience.
We’ll help you learn how to build original and specific social
marketing program briefs that become your blueprint for
planning, building, measuring and managing engaging
consumer experiences on the social web.
Our training programs have 3 focus areas:
• best practices & playbooks
• tools & technologies
• drivers & gatekeepers
Example programs include:
• developing a voice that permeates the social landscape
• monitor, measure & join conversations about your brand
• manage blogs & twitter for social marketing efforts
Social3i | Our Team
Andy Boyer, Co-Founder Xavier Jimenez, Co-Founder
Integrated Marketing Social Research, Insight
Strategy & Planning & Ideation
Andy Boyer was a Principal at social media Prior to co-founding social3i Xavier was
agency Spring Creek Group from 2007-2010, Principal and Analytics Practice Head at social
leading client campaigns inside Microsoft and media agency Spring Creek Group in Seattle
other companies, developing short and long Washington. Xavier has worked with Fortune
term social media strategies, and recruiting a 1000 brands like Realnetworks, American
team of Engagement Leads and Community Greetings, T-Mobile and Microsoft to deliver
Managers. His previous experience is deep consumer insights using emerging media
highlighted by six years in e-commerce measurement technologies. As chief social
marketing at streaming media intelligence strategist, Xavier is tasked with
pioneerRealNetworks from 1996-2002. As transforming raw data from online video,
Co-Founder of social3i, Andy develops holistic mobile advertising, blogs, social networks, and
social media programs that are integrated into other user generated content into deep
overall marketing efforts customer intelligence for our clients
We are located in Seattle, Wa