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Tip 1: Make sure your website is easy to use
and navigate.

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Tip 2: Don’t design your website without
considering SEO.

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Tip 3: Build a network of quality backlinks.

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Tip 4: Use keyword research tools.

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Tip 5: Use descriptive captions, and keep
relevant copy close to the relevant media.

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Tip 6: Avoid hidden text or hidden links.

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Tip 7: Don’t create multiple pages,
subdomains, or domains with substantially
duplicate content.

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Tip 8: Brands should optimise their videos on
the chosen platforms to increase their
visibility on search engines.

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Tip 9: Be sure you have a unique, keyword
focused title tag on every page of your site.

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Tip 10: Fresh content can help improve your
rankings.

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Tip 11: Focus on search phrases, not single
keywords.

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Tip 12: Use keywords and keyword phrases
appropriately.

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Tip 13: Check for canonicalization issues e.g.
www and non-www domains.

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Tip 14: Build quality links and it is better than
quantity links.

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Tip 15: Search engines loves unique quality
content.

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Tip 16: Make sure your call to action is clear
and present.

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Tip 17: Use keyword rich captions with your
images.

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Tip 18: Know your target market.

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Tip 19: Write good SEO content.

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Tip 20: Never use duplicate content.

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Tip 21: Find out how users search for content.

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Tip 22: Give each page a title with a keyword
phrase.

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Tip 23: Include an xml sitemap.

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Tip 24: Avoid keyword stuffing.

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Tip 25: Include title tags.

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Tip 26: Keyword density should not exceed
5-8%.