This class will focus on understanding how to design solutions to a gap in a social system. Students will understand the differences between market-based and non-market based solutions and the limitations of each, and will learn how best to design an intervention for each type of solution using Human-Centered Design tools.

1. APS 1015: Social Entrepreneurship
Class 5: Intervening in Social Systems
Monday, October 7, 2013
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Instructors:
Norm Tasevski (norm@socialentrepreneurship.ca)
Assaf Weisz (assaf@socialentrepreneurship.ca)

2. © Norm Tasevski & Assaf Weisz
Agenda
• Recap of Gap Analysis (last class)
• Your Systems
• Overview of Systems Interventions
• Break
• Business Modeling 101
• Next week
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3. © Norm Tasevski & Assaf Weisz
3 TYPES OF SYSTEMS
Fragile
Resilient
Anti-fragile

4. © Norm Tasevski & Assaf Weisz
Opportunity Indicators
1. High margins
2. Stagnation – old, dinosaur industries
3. Intermediaries
4. Rapid change in adjacent domains (tech,
economics, etc. )
5. Tyrannical control
6. Pent up unhappiness!
7. What bugs you?
8. Things everyone believes

5. © Norm Tasevski & Assaf Weisz
Summarizing Your System Maps

6. Intervening in a System
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7. © Norm Tasevski & Assaf Weisz
Let’s Play A Game
IFTTW

8. © Norm Tasevski & Assaf Weisz
High Margins
If you spot this, what are your options?

9. © Norm Tasevski & Assaf Weisz
High Margins
If you spot this, what are your options?
• Use technology, methodology, or business
innovation to undercut the margin
• Educate the market

10. © Norm Tasevski & Assaf Weisz
Stagnation
If you spot this, what are your options?

11. © Norm Tasevski & Assaf Weisz
Stagnation
If you spot this, what are your options?
•Learn from global change leaders
•Identify the root cause of stagnation – may be political, etc.
•Brand differently
•Develop a new solution, may need to be for new customers

12. © Norm Tasevski & Assaf Weisz
Intermediaries
If you spot this, what can you do?

13. © Norm Tasevski & Assaf Weisz
Intermediaries
• Bring the two sides together!
• Become an intermediary yourself

14. © Norm Tasevski & Assaf Weisz
Rapid Change In Adjacent Domains
If you spot this, what can you do?

15. © Norm Tasevski & Assaf Weisz
Rapid Change In Adjacent Domains
If you spot this, what can you do?
• Accelerate the change!
• Identify the incumbent’s profit incentives

16. © Norm Tasevski & Assaf Weisz
Tyrannical (Oligopoly) Control
If you spot this, what can you do?

17. © Norm Tasevski & Assaf Weisz
Tyrannical (Oligopoly) Control
If you spot this, what can you do?
• Offer a non-certified solution (coursera)
• Use a different platform (mpesa)
• Tap into discontent (Wind)…shame them!

18. © Norm Tasevski & Assaf Weisz
Things Everyone Believes
If you spot this, what can you do?

19. © Norm Tasevski & Assaf Weisz
Things Everyone Believes
If you spot this, what can you do?
• Experiment!

20. Break
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21. Business Modelling

22. Business Plans v Models
Are small and visual
(1 page with about 10 supporting
pages)
Are big and complex
(often 50-100+ pages)
Cover many topics
(business description, financials,
marketing strategy, HR strategy,
Operations Strategy management
team, etc, etc, etc)
Business Plans Business Models
Focus on a few topics
(Will you make $$? How do the
pieces fit together?)
Take weeks/months to create Take a few days (possibly
hours) to create
Are necessary for investors,
funders, business partners, etc
Feed the business plan!!

28. • Physical
• Intellectual
• Human
• Financial

33. WHAT ARE THE NEXT STEPS?

34. © Norm Tasevski & Assaf Weisz
What did we learn?
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