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ENTR 4800: Introduction to Social
      Entrepreneurship

                Class 2: Motivations and Drivers for Social
                            Entrepreneurship

                            Monday, September 17, 2012
Instructor:
Norm Tasevski (norm@socialentrepreneurship.ca)
Elisha Muskat (elisha@socialentrepreneurship.ca)
                                                              1
© Norm Tasevski & Karim Harji



Guest Lecturer –
Marco Di Girolamo




                               2
© Norm Tasevski & Karim Harji




                    3
© Norm Tasevski & Karim Harji




Agenda

•    What motivates the social entrepreneur?
•    What are the motivations for social enterprise?
•    What did we learn – Today?
•    Next week




                                                                    4
Motivators for Social Entrepreneurs…




                                       5
© Norm Tasevski & Karim Harji




A Question…




        What motivates you??




                                                   6
© Norm Tasevski & Karim Harji




Some Definitions
•    Internal and external factors that stimulate desire and energy in people to be
     continually interested in and committed to a job, role or subject, and to exert
     persistent effort in attaining a goal. Motivation is the energizer of behaviour
     and mother of all action. It results from the interactions among conscious and
     unconscious factors such as the (1) intensity of desire or need, (2) incentive or
     reward value of the goal, and (3) expectations of the individual and of his or
     her significant others.”
                                                                  BusinessDictionary.com



•    “Motivation is the activation or energization of goal-orientated behavior.
     Motivation may be rooted in the basic need to minimize physical pain and
     maximize pleasure, or it may include specific needs such as eating and
     resting, or a desired object, hobby, goal, state of being, ideal, or it may be
     attributed to less-apparent reasons such as altruism, selfishness, morality, or
     avoiding morality. Conceptually, motivation should not be confused with
     either volition or optimism. Motivation is related to, but distinct from, emotion.”
                                                                                 Wikipedia




                                                                                              7
© Norm Tasevski & Karim Harji
In response
to why
people are
not giving to
the Pakistani
flood in the
same way as
they did for
Haiti, one
woman said:!
!
“It’s a rogue
state, if they
can afford
the nuclear
bomb they
can look
after their
own”!
!



                                     8
© Norm Tasevski & Karim Harji




Costin Militaru, an
outreach worker…
has met addicts as
young as 9 years
old. "His family
had no money for
food. He was
hungry and kept
crying, so they fed
him heroin,"
Militaru says. "If
you're high, you
don't need food.”!
!                       9
© Norm Tasevski & Karim Harji




“On March 24, 1989,
the Exxon Valdez
ran aground in
northern Prince
William Sound,
spilling 42 million
liters of crude oil
and contaminating
1,990 kilometers of
shoreline. Some
2,000 sea otters,
302 harbor
seals and about
250,000
seabirds        died
in the days
immediately
following the
spill.”!                                 10
A total of 32,700
    © Norm Tasevski & Karim Harji

different people
stayed in Toronto's
emergency shelters
in 2005. 4,600
were children. !
!
Over half a million
Toronto
households live
below the poverty
line!
!
1 in 10 homeless
report attempted
suicide in 2006!




                       11
© Norm Tasevski & Karim Harji




                  12
© Norm Tasevski & Karim Harji


So What Motivates The Social/
Environmental Entrepreneur?
                   “…it was an   epiphanal experience…”
                                    Ray Anderson, Interface Carpets
© Norm Tasevski & Karim Harji


So What Motivates The Social/
Environmental Entrepreneur?



                 “I heard the same story again and again. Someone had
    experienced an intense kind of pain that branded
                                              There was
        them in some way. They said, ‘I had’ to do this.

                               nothing else I could do.”
  Jody Jensen, Ashoka
© Norm Tasevski & Karim Harji


So What Motivates The Social/
Environmental Entrepreneur?
                 “…that made a real   impression on me…”
                              Jeff Skoll, eBay, Skoll Foundation, etc.
© Norm Tasevski & Karim Harji


So What Motivates The Social/
Environmental Entrepreneur?



          “I was teaching in one of the universities while the country was

     suffering from a severe famine. People were dying of hunger, and       I
   felt very helpless. As an economist, I had no tool
                        in my toolbox to fix that kind of situation.”
  Mohammed Yunus, Grameen Bank
© Norm Tasevski & Karim Harji


  So What Motivates The Social/
  Environmental Entrepreneur?




“…powerful moments of inspiration…”
Jacqueline Novogratz, Acumen Fund
© Norm Tasevski & Karim Harji




What about…
Break




        19
Motivators for Social Enterprise…




                                    20
© Norm Tasevski & Karim Harji




Motivations: Nonprofits
à Many social enterprises are founded by nonprofits

Primary motivators:
   –    Financial self-sufficiency
   –    Income diversification
   –    Compliments/expands the organization's mission
   –    Enhancing the quality/outcomes of programs


Income-generating activities:
   –  Cost recovery
   –  Earned income



                                                                           21
© Norm Tasevski & Karim Harji




Motives and Orientation




                          Source:	
  
                          h*p://www.4lenses.org/setypology/
                          mission_orienta:on	
  	
   22
© Norm Tasevski & Karim Harji




What did we learn?




                                       23
© Norm Tasevski & Karim Harji




Next Week


•  Deliverable – Your social enterprise idea…

•  Readings




                                                                  24

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ENTR4800 Class 2 - Motivations and Drivers for Social Entrepreneurship

  • 1. ENTR 4800: Introduction to Social Entrepreneurship Class 2: Motivations and Drivers for Social Entrepreneurship Monday, September 17, 2012 Instructor: Norm Tasevski (norm@socialentrepreneurship.ca) Elisha Muskat (elisha@socialentrepreneurship.ca) 1
  • 2. © Norm Tasevski & Karim Harji Guest Lecturer – Marco Di Girolamo 2
  • 3. © Norm Tasevski & Karim Harji 3
  • 4. © Norm Tasevski & Karim Harji Agenda •  What motivates the social entrepreneur? •  What are the motivations for social enterprise? •  What did we learn – Today? •  Next week 4
  • 5. Motivators for Social Entrepreneurs… 5
  • 6. © Norm Tasevski & Karim Harji A Question… What motivates you?? 6
  • 7. © Norm Tasevski & Karim Harji Some Definitions •  Internal and external factors that stimulate desire and energy in people to be continually interested in and committed to a job, role or subject, and to exert persistent effort in attaining a goal. Motivation is the energizer of behaviour and mother of all action. It results from the interactions among conscious and unconscious factors such as the (1) intensity of desire or need, (2) incentive or reward value of the goal, and (3) expectations of the individual and of his or her significant others.” BusinessDictionary.com •  “Motivation is the activation or energization of goal-orientated behavior. Motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, selfishness, morality, or avoiding morality. Conceptually, motivation should not be confused with either volition or optimism. Motivation is related to, but distinct from, emotion.” Wikipedia 7
  • 8. © Norm Tasevski & Karim Harji In response to why people are not giving to the Pakistani flood in the same way as they did for Haiti, one woman said:! ! “It’s a rogue state, if they can afford the nuclear bomb they can look after their own”! ! 8
  • 9. © Norm Tasevski & Karim Harji Costin Militaru, an outreach worker… has met addicts as young as 9 years old. "His family had no money for food. He was hungry and kept crying, so they fed him heroin," Militaru says. "If you're high, you don't need food.”! ! 9
  • 10. © Norm Tasevski & Karim Harji “On March 24, 1989, the Exxon Valdez ran aground in northern Prince William Sound, spilling 42 million liters of crude oil and contaminating 1,990 kilometers of shoreline. Some 2,000 sea otters, 302 harbor seals and about 250,000 seabirds died in the days immediately following the spill.”! 10
  • 11. A total of 32,700 © Norm Tasevski & Karim Harji different people stayed in Toronto's emergency shelters in 2005. 4,600 were children. ! ! Over half a million Toronto households live below the poverty line! ! 1 in 10 homeless report attempted suicide in 2006! 11
  • 12. © Norm Tasevski & Karim Harji 12
  • 13. © Norm Tasevski & Karim Harji So What Motivates The Social/ Environmental Entrepreneur? “…it was an epiphanal experience…” Ray Anderson, Interface Carpets
  • 14. © Norm Tasevski & Karim Harji So What Motivates The Social/ Environmental Entrepreneur? “I heard the same story again and again. Someone had experienced an intense kind of pain that branded There was them in some way. They said, ‘I had’ to do this. nothing else I could do.” Jody Jensen, Ashoka
  • 15. © Norm Tasevski & Karim Harji So What Motivates The Social/ Environmental Entrepreneur? “…that made a real impression on me…” Jeff Skoll, eBay, Skoll Foundation, etc.
  • 16. © Norm Tasevski & Karim Harji So What Motivates The Social/ Environmental Entrepreneur? “I was teaching in one of the universities while the country was suffering from a severe famine. People were dying of hunger, and I felt very helpless. As an economist, I had no tool in my toolbox to fix that kind of situation.” Mohammed Yunus, Grameen Bank
  • 17. © Norm Tasevski & Karim Harji So What Motivates The Social/ Environmental Entrepreneur? “…powerful moments of inspiration…” Jacqueline Novogratz, Acumen Fund
  • 18. © Norm Tasevski & Karim Harji What about…
  • 19. Break 19
  • 20. Motivators for Social Enterprise… 20
  • 21. © Norm Tasevski & Karim Harji Motivations: Nonprofits à Many social enterprises are founded by nonprofits Primary motivators: –  Financial self-sufficiency –  Income diversification –  Compliments/expands the organization's mission –  Enhancing the quality/outcomes of programs Income-generating activities: –  Cost recovery –  Earned income 21
  • 22. © Norm Tasevski & Karim Harji Motives and Orientation Source:   h*p://www.4lenses.org/setypology/ mission_orienta:on     22
  • 23. © Norm Tasevski & Karim Harji What did we learn? 23
  • 24. © Norm Tasevski & Karim Harji Next Week •  Deliverable – Your social enterprise idea… •  Readings 24