20. ...what news of friends
you are more likely to
hear about.
swat.io
social-media workflows and ticketing
21. brands
...what news of friends
you are more likely to
hear about.
swat.io
social-media workflows and ticketing
22. ... and this is just the
beginning.
swat.io
social-media workflows and ticketing
23. “But humans decide...”
“Blogger blog”, “Facebookers like”, etc...
Humans act as curators for machines
to feed the best content to more humans.
swat.io
social-media workflows and ticketing
31. us
er
li
ke
s
th
e
pa
ge
likely to see
in newsfeed
user
friend likes
the post
friend
Affinity = I liked the page, a friend liked the post
Weight = a lot of people liked the post
Decay = It’s a new post
swat.io
social-media workflows and ticketing
32. Users likes a object,
becomes “story tellers”
(Aka “talking about”)
“EdgeRank” decides if i
am going to see it.
swat.io
social-media workflows and ticketing
33. Like button aggregates all storytellers.
- including likes, shares & comments of like-stories
{
"data": [
{
"like_count": 249,
"comment_count": 44,
"share_count": 129,
"total_count": 422,
"url": "http://klinger.io/post/36585126176/the-founders-lie-aboutcomfort-zones"
}
]
}
swat.io
social-media workflows and ticketing
35. Try to reach different clusters of people.
5 shares within one cluster < 5 shares within seperated clusters
vs
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social-media workflows and ticketing
39. But there is more....
Which time works?
Do Weekends?
swat.io
social-media workflows and ticketing
40. But there is more....
Which time works?
Do Weekends?
Do people visit our tabs?
swat.io
social-media workflows and ticketing
41. But there is more....
Which time works?
Do Weekends?
Do people visit our tabs?
Where do people like us?
swat.io
social-media workflows and ticketing
42. But there is more....
Which time works?
Do Weekends?
Do people visit our tabs?
Where do people like us?
Which post type works?
it’s usually different for each page.
swat.io
social-media workflows and ticketing